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100 Piece Jigsaw Puzzles for Children

Fail

Shoppers spend only $37K a year here, so 100 Piece Jigsaw Puzzles for Children is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£37K/yr72K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
31%top-5 click share · 10 brands · 70 sellers

Flapen Score

100 Piece Jigsaw Puzzles for Children against its category

The dotted line is the Toys & Games average. Past it, 100 Piece Jigsaw Puzzles for Children is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 100 Piece Jigsaw Puzzles for Children market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 100 Piece Jigsaw Puzzles for Children 72K times last year and spent an estimated £37K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
5.3%
Market size, estimated
£37Ka year
Peak month
December4.0× the quietest month
Top search term
100 piece jigsaw puzzles for children36K searches a year

02 · Price

A sale here is worth £9.66.

Listings sell for £9.66 on average, from £5.21 to £21.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.66 that is £0 to £966 a year per listing.

Average price
£9.66under the $15 to $100 sweet spot
Price range
£5.21–£21.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£966
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #612 within Jigsaws & Puzzles. It carries 419 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#612in Jigsaws & Puzzles
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
419per listing
Listings tracked
54

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top 100 Piece Jigsaw Puzzles for Children products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£745£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

70

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

31%

Top 20: 77%

Open market

4%

  • Ravensburger55%
  • Quokka20%
  • Clementoni10%
  • MOJIGE5%
  • HUADADA4%
  • Gibsons2%
  • Open — no brand owns it (4 brands, 4%)

Demand

100 Piece Jigsaw Puzzles for Children search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top 100 Piece Jigsaw Puzzles for Children search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 100 piece jigsaw puzzles for children36K/yr
  • 100 piece jigsaw7K/yr
  • ravensburger 100 piece jigsaws7K/yr
  • puzzle 100 pieces5K/yr
  • 100 piece puzzle4K/yr
  • 100 piece jigsaw puzzles8K/yr
  • 100 piece puzzles for kids5K/yr

Reviews and returns

What reviews say buyers love and hate about 100 Piece Jigsaw Puzzles for Children

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall32%+0.36

This is a really poor quality puzzle

Obviously bypassed quality control

Poor quality

Size-Overall22%−0.04

Large Pieces

too small

Nice puzzle just too small so returned

Defective Material/Parts13%−0.09

Just opened and lots of pieces bent and broken or torn in half

Value For Money7%−0.14

A complete waste of money at £12.99

waste of money

Natural Resource Wastage6%−0.02

Waste of resources

Love

Quality-Overall28%+0.36

Good quality puzzle

Good quality

Quality puzzle

Fun/Entertainment Experience15%+1.70

Fun puzzles

Great puzzle

It feels engaging without being overwhelming

Value For Money9%−0.14

Worth the money

very good value

Excellent value for money

Correct Contents8%+1.00

Perfect size pieces

Ideal, nice big pieces

Nice big pieces

Size-Overall7%−0.04

Perfect size pieces

Very nice size puzzle for my dad to do

Ideal for small people

Return

0.9% Return rate 56% Fixable by listing

Size-Overall47%▃▇█▅▅▆

Large Pieces

too small

Nice puzzle just too small so returned

Defective Material/Parts23%▁▁▇██▆

Just opened and lots of pieces bent and broken or torn in half

Quality-Overall6%▁█▁▁▁█

This is a really poor quality puzzle

Obviously bypassed quality control

Poor quality

Advertised Vs Actual Product5%▁▁▁█▄▄

It is not the same box as shown on the website

Gifting Purpose3%▁█▁▄▁▁

FAQ

Common 100 Piece Jigsaw Puzzles for Children questions

Answered from the same tracked data.