100 Piece Jigsaw Puzzles for Children
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Review moat
Great418.83avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Price range
Okay£5.21–£21.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.66avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£37K£37K/yr · 72K searches
Is 100 piece jigsaw puzzles for children profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, 100 piece jigsaw puzzles for children is a £37K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
100 piece jigsaw puzzles for children market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £29K–£39K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #612
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 3.9%
- Avg brand age
- 38 months
- Avg seller age
- 192 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
10 falling
Sellers
70
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
31%
Top 20: 77%
Open market
4%
- Ravensburger55%
- Quokka20%
- Clementoni10%
- MOJIGE5%
- HUADADA4%
- Gibsons2%
- Open — no brand owns it (4 brands, 4%)
100 piece jigsaw puzzles for children demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Top 100 piece jigsaw puzzles for children search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- 100 piece jigsaw puzzles for children36K/yr
- 100 piece jigsaw7K/yr
- ravensburger 100 piece jigsaws7K/yr
- puzzle 100 pieces5K/yr
- 100 piece puzzle4K/yr
- 100 piece jigsaw puzzles8K/yr
- 100 piece puzzles for kids5K/yr
Top 100 piece jigsaw puzzles for children products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ravensburger Map of the World 100Piece Jigsaw Puzzle for Kids Age 6 Years Up Colourful XXL World Map Puzzle for Learning Geography
Ravensburger£8.204.7★362 rev
Ravensburger Disney Pixar Disney & Pixar Colour Palette Jigsaw Puzzles for Kids Age 6 Years Up - 100 Pieces XXL - Gifts for Children
Ravensburger£8.674.7★643 rev
Ravensburger Construction Vehicles 100 piece Jigsaw Puzzle for Kids Age 6 Years and Up - Extra Large Pieces
Ravensburger£8.584.7★892 rev
Clementoni - 25743 - Supercolor Puzzle - Disney Princess - 104 Pieces Jigsaw Puzzle For Kids Age 6 Puzzle Cartoon Made In Italy
Clementoni£6.064.7★311 rev
Ravensburger Super Mario Brothers Jigsaw Puzzle for Kids Age 6 Years Up - 100 Pieces XXL
Ravensburger£7.994.7★382 rev
Newest
by launch date
HUADADA 100 Piece Jigsaw Puzzles for Children Kids Jigsaw Puzzles Age 5-8-4 100 piece Jigsaw Puzzles for Kids 6-8 Theme: Magic Shoes
HUADADA£5.2111 rev
Gibsons The Farm Shop 100XXL Piece Jigsaw Puzzle for Adults Summer Countryside Scene by Steve Crisp Extra Large Pieces Nostalgic British Artwork Premium Sustainable Puzzle Made in the UK/EU
Gibsons£10.25105 rev
QUOKKA Magnetic 2x100 Piece Jigsaw Puzzles For Children - Kids Puzzles For 6 7 Year Olds with Spot The Difference Maps - Search and Find Home and Travel Magnetic Activity Book - Ocean & Pirates
Quokka£12.90172 rev
SITODIER 2 Sets 100PCS Undersea World and Forset Animals Jigsaw Puzzles for Kids Boys Gilrs 3 4 5 6 7 Years Old Educational Learning Toy Birthday Gifts
Sitodier£12.6979 rev
QUOKKA Kids Puzzles For 3 4 Year Olds - 4x100 Piece Jigsaw Puzzles For Children Age 5-8 - Jigsaw Toys for Learning Nocturnal Life Animals - Educational Girls & Boys Game Age 6 7
Quokka£18.26733 rev
Trending
90-day click momentumQUOKKA Magnetic 2x100 Piece Jigsaw Puzzles For Children - Kids Puzzles For 6 7 Year Olds with Spot The Difference Maps - Search and Find Home and Travel Magnetic Activity Book - Ocean & Pirates
Quokka£12.904.6★
HUADADA 100 Piece Jigsaw Puzzles for Children Kids Jigsaw Puzzles Age 5-8-4 100 piece Jigsaw Puzzles for Kids 6-8 Theme: Magic Shoes
HUADADA£5.214.5★
Jigsaw Puzzles for Kids 100 Piece Jigsaw Puzzles for Children Rainbow and Castle 6 Year Old Boys Girls Gifts Birthday
MOJIGE£6.484.4★
QUOKKA Kids Puzzles For 3 4 Year Olds - 4x100 Piece Jigsaw Puzzles For Children Age 5-8 - Jigsaw Toys for Learning Nocturnal Life Animals - Educational Girls & Boys Game Age 6 7
Quokka£18.264.6★
QUOKKA 100 Piece Jigsaw Puzzles For Children - 4 Floor Puzzles For 4 5 Year Olds - Toys for Learning Ocean & Forest Animals for 5-8 Year Olds - Jigsaws Game Gift for Kids Age 6+
Quokka£19.794.6★
What reviews say buyers love and hate about 100 piece jigsaw puzzles for children
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality puzzle”
“Fun puzzles”
“Worth the money”
“Perfect size pieces”
“Perfect size pieces”
“Lovey Birthday present”
“Lovely colours”
“Just as described”
“Well made and educational”
“Great for Alzheimers”
What buyers complain about
“This is a really poor quality puzzle”
“Large Pieces”
“Just opened and lots of pieces bent and broken or torn in half”
“A complete waste of money at £12.99”
“Waste of resources”
“difficult to put together”
“It is not the same box as shown on the website”
Top return reasons
Common 100 piece jigsaw puzzles for children questions
- Is 100 piece jigsaw puzzles for children profitable to sell on Amazon United Kingdom?
- The niche generates £37K/yr across 54 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Skip it (43/100).
- How competitive is the 100 piece jigsaw puzzles for children niche?
- 10 brands and 70 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in 100 piece jigsaw puzzles for children?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Defective Material/Parts. The return rate is 0.9%.
- When does demand for 100 piece jigsaw puzzles for children peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the 100 piece jigsaw puzzles for children niche?
- Listings span £5.21–£21.50; the average listing price is £9.66 (sweet spot $15–$100). The average incumbent carries 419 reviews — the moat a new listing must climb.
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