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A5 Leaflet Holder

Maybe

Buyers convert on 12.5% of searches. But shoppers spend only $63K a year here, so A5 Leaflet Holder is a Maybe.

Flapen Score
52
52 / 100
Top 28% of 835 Stationery & Office Supplies niches · +5 vs the category median of 47
Market size
£63K/yr41K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
54%top-5 click share · 20 brands · 32 sellers

Flapen Score

A5 Leaflet Holder against its category

The dotted line is the Stationery & Office Supplies average. Past it, A5 Leaflet Holder is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A5 Leaflet Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A5 Leaflet Holder 41K times last year and spent an estimated £63K. The top 5 brands take 72% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

12.5% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
12.5%
Market size, estimated
£63Ka year
Peak month
March1.9× the quietest month
Top search term
a5 leaflet holder20K searches a year

02 · Price

A sale here is worth £12.30.

Listings sell for £12.30 on average, from £5.07 to £23.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.30 that is £1K to £3K a year per listing.

Average price
£12.30under the $15 to $100 sweet spot
Price range
£5.07–£23.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #71 within Office Supplies. It carries 216 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
96%
Out of stock, average day
11.4%
Average rank
#71in Office Supplies
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
216per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top A5 Leaflet Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

32

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

28%

  • Thboxes20%
  • Europel18%
  • Deflecto12%
  • Grapelet10%
  • RAYNEAY6%
  • Wmzjnljy6%

Demand

A5 Leaflet Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top A5 Leaflet Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a5 leaflet holder20K/yr
  • a5 leaflet stand6K/yr
  • leaflet holder a56K/yr
  • a5 flyer holder4K/yr
  • a5 holder3K/yr
  • a5 leaflet holders free standing3K/yr

Reviews and returns

What reviews say buyers love and hate about A5 Leaflet Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength17%+0.56

seem to be very flimsy be be broken without use

fragile

they are fragile

Quality-Overall11%+0.81

Poor quality

Grip11%−0.11

doesnt hold it in place

Flatness11%−0.11

This has a slight curve which does not allow it to go flat against the wall

Mounting11%+0.38

The product mounts fairly low down so that could be an issue if you don't secure properly

Love

Quality-Overall19%+0.81

Crystal clear, good quality,

Excellent product, as described

Good quality

Strength16%+0.56

Sturdy Leaflet Holder

Nice and sturdy

The holders feel sturdy enough for everyday use

Value For Money14%+1.09

They are great value for money

Reasonable price given the durability

Good value

Advertised Vs Actual Product10%+0.31

Does the job

As described

exactly as expected from the product images

Ease Of Use10%−0.06

Simple, easy to use and perfect for the job

to make removing the films a bit easier

effective way to keep brochures and flyers neat and easy to access

Return

1.2% Return rate 44% Fixable by listing

Defective Material/Parts38%██▆▇▆▇
Size-Overall38%▆▅█▄▇▄
Strength3%▁█▁▄▆▁

seem to be very flimsy be be broken without use

fragile

they are fragile

Ease Of Use2%▁█▁▁▆▁
Quality-Overall2%█▁▁▅▁▁

Poor quality

FAQ

Common A5 Leaflet Holder questions

Answered from the same tracked data.