A4 Paper
MaybeShoppers spend $8.6M a year here. But prices span $4.18–$17.27, mostly outside the sweet spot, so A4 Paper is a Maybe.
- Flapen Score
- 56 / 100Top 13% of 835 Stationery & Office Supplies niches · +9 vs the category median of 4756
- Market size
- £8.6M/yr3.4M searches / yr
- 90-day growth
- -8.2%search demand this quarter
- Competition
- 62%top-5 click share · 13 brands · 64 sellers
Flapen Score
A4 Paper against its category
The dotted line is the Stationery & Office Supplies average. Past it, A4 Paper is stronger. Inside it, weaker.
Market
The A4 Paper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for A4 Paper 3.4M times last year and spent an estimated £8.6M. The top 5 brands take 76% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
23.7% of searches ended in a purchase last week.
Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8.6M a year.
- Searches, last 12 months
- 3.4M
- Growth, 90 days vs prior 90
- -8.2%
- Conversion, latest week
- 23.7%
- Market size, estimated
- £8.6Ma year
- Peak month
- January1.5× the quietest month
- Top search term
- a4 paper1.0M searches a year
02 · Price
A sale here is worth £10.74.
Listings sell for £10.74 on average, from £4.18 to £17.27. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 30,000 to 40,000 of them. At £10.74 that is £322K to £430K a year per listing.
- Average price
- £10.74under the $15 to $100 sweet spot
- Price range
- £4.18–£17.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- £322K–£430K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #59 within Paper. It carries 5,596 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 69%
- Out of stock, average day
- 3.9%
- Average rank
- #59in Paper
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,596per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top A4 Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Basics Multi-Purpose Copy Printer Paper A4 80 GSM 2500 Count (Pack of 5) White
- Price
- £16.67
- Rating
- 4.6/5
- Reviews
- 45,604
- Age
- 10y ago
Stick Well A4 Printer Paper - 500 Sheets White A4 Paper Compatible with Inkjet Laser Printers & Copiers Multipurpose Ideal for Home and Office Printing (1 Reams)
- Price
- £5.54
- Rating
- 4.6/5
- Reviews
- 1,418
- Age
- 4y ago
Roe Tenpo A4 Printer Paper 500 Sheets Smooth White Paper Finish Compatible with Inkjet & Laser Printers - Ideal for Home & Office Use Copying Printing Flyers Reports and More-Packaging may vary
- Price
- £5.44
- Rating
- 4.6/5
- Reviews
- 2,817
- Age
- 3y ago
Stick Well A4 Printer Paper - 2500 Sheets White A4 Paper Compatible with Inkjet Laser Printers & Copiers Multipurpose Ideal for Home and Office Printing (5 Reams)
- Price
- £14.74
- Rating
- 4.6/5
- Reviews
- 1,418
- Age
- 4y ago
nu: A4 Multi-Purpose Printer Paper | White | 500 Sheets | Smooth Surface | Suitable for Inkjet Laser & Copier Use | Ideal for Home & Office
- Price
- £5.05
- Rating
- 4.6/5
- Reviews
- 12,321
- Age
- 13y ago
Trending
90-day click momentum
HYDA Printer Paper A4 White 500 Sheets 1 Ream Multipurpose Copy Paper for Inkjet Laser Printers Copiers Photocopiers Home Office School and Business Use
- Price
- £5.67
- Rating
- 4.8/5
- Reviews
- 156
- Age
- 6mo ago
Stick Well A4 Printer Paper - 2500 Sheets White A4 Paper Compatible with Inkjet Laser Printers & Copiers Multipurpose Ideal for Home and Office Printing (5 Reams)
- Price
- £14.74
- Rating
- 4.6/5
- Reviews
- 1,418
- Age
- 4y ago
Stick Well A4 Printer Paper - 500 Sheets White A4 Paper Compatible with Inkjet Laser Printers & Copiers Multipurpose Ideal for Home and Office Printing (1 Reams)
- Price
- £5.54
- Rating
- 4.6/5
- Reviews
- 1,418
- Age
- 4y ago
Value Plus A4 Copier Paper Multipurpose Printer Paper 5 Reams 2500 Sheets
- Price
- £13.45
- Rating
- 4.6/5
- Reviews
- 248
- Age
- 10mo ago
Amazon Basics Multi-Purpose Copy Printer Paper A4 75 GSM 2 500 Count (Pack of 5) White
- Price
- £16.05
- Rating
- 4.7/5
- Reviews
- 418
- Age
- 7mo ago
Newest
by launch dateHYDA Printer Paper A4 White 500 Sheets 1 Ream Multipurpose Copy Paper for Inkjet Laser Printers Copiers Photocopiers Home Office School and Business Use
- Price
- £5.67
- Rating
- 4.8/5
- Reviews
- 156
- Age
- 6mo ago
Amazon Basics Multi-Purpose Copy Printer Paper A4 75 GSM 2 500 Count (Pack of 5) White
- Price
- £16.05
- Rating
- 4.7/5
- Reviews
- 418
- Age
- 7mo ago
Value Plus A4 Copier Paper Multipurpose Printer Paper 5 Reams 2500 Sheets
- Price
- £13.45
- Rating
- 4.6/5
- Reviews
- 248
- Age
- 10mo ago
Multi-Purpose Printer Paper 2500 Sheets White
- Price
- £14.96
- Rating
- 4.5/5
- Reviews
- 1,309
- Age
- 1y ago
delka Multi-Purpose A4 Printer Paper 75gsm A4 Paper 2 Ream 1000 Sheets White
- Price
- £9.91
- Rating
- 4.5/5
- Reviews
- 701
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
64
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
19%
- Stick Well24%
- Amazon Basics20%
- Roe Tenpo19%
- nu:7%
- SCHÄFER SHOP6%
- Value Plus4%
Demand
A4 Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top A4 Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- a4 paper1.0M/yr
- a4 printer paper523K/yr
- printer paper a4 white492K/yr
- paper484K/yr
- printer paper280K/yr
- printing paper a482K/yr
- a4 paper 500 sheets74K/yr
- plain paper55K/yr
- white paper48K/yr
- printing paper48K/yr
Reviews and returns
What reviews say buyers love and hate about A4 Paper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Low quality paper
Very thin poor quality paper
Very cheap paper
A bit thin
thinner than I was expecting
It's thin paper
Low quality
Rubbish quality
not the quality that I was expecting
Misleading description
Not as advertised
NOT AS DESCRIBED
not suitable for quality printing
Jams my print will need to replace with better quality
Awful far too thin so not possible to print on both sides
Love
paper is perfect
Excellent Paper
Strong paper
Good quality arrived on time
Quality as expected was met
Decent quality
Great value
Fair Price
Great Deal
As advertised
just like in the picture
As described
perfect for printing
Good print quality
Perfect for printing documents
Return
0.1% Return rate 7% Fixable by listing
Low quality paper
Very thin poor quality paper
Very cheap paper
Misleading description
Not as advertised
NOT AS DESCRIBED
Low quality
Rubbish quality
not the quality that I was expecting
My hp printer does not like this paper for some reason
Not HP paper
This paper is not fit for purpose
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common A4 Paper questions
Answered from the same tracked data.