90th Birthday Card

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months

178K

Growth, 90 days vs prior 90

-1.3%

Conversion, latest week

10.2%

Market size, estimated

£74Ka year

Peak month

February1.9× the quietest month

Top search term

90th birthday card92K searches a year

Listings sell for £4.10 on average, from £2.31 to £10.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £4.10 that is £1K to £2K a year per listing.

Average price

£4.10under the $15 to $100 sweet spot

Price range

£2.31–£10.98

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£1K–£2K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #2,983 within Cards & Card Stock. It carries 393 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

90%

Out of stock, average day

6.3%

Average rank

#2,983in Cards & Card Stock

Average rating

4.66 starsAmazon United Kingdom average 4.36 stars

Average reviews

393per listing

Listings tracked

51

20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months