60th Birthday Cards for Men
MaybeReturns run at only 0.1% of orders. But prices span $2.53–$10.98, mostly outside the sweet spot, so 60th Birthday Cards for Men is a Maybe.
- Flapen Score
- 51 / 100Top 32% of 835 Stationery & Office Supplies niches · +4 vs the category median of 4751
- Market size
- £85K/yr232K searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 39%top-5 click share · 26 brands · 47 sellers
Flapen Score
60th Birthday Cards for Men against its category
The dotted line is the Stationery & Office Supplies average. Past it, 60th Birthday Cards for Men is stronger. Inside it, weaker.
Market
The 60th Birthday Cards for Men market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 60th Birthday Cards for Men 232K times last year and spent an estimated £85K. The top 5 brands take 52% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
9.2% of searches ended in a purchase last week.
Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.
- Searches, last 12 months
- 232K
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 9.2%
- Market size, estimated
- £85Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- 60th birthday cards for men154K searches a year
02 · Price
A sale here is worth £3.99.
Listings sell for £3.99 on average, from £2.53 to £10.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £3.99 that is £998 to £2K a year per listing.
- Average price
- £3.99under the $15 to $100 sweet spot
- Price range
- £2.53–£10.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £998–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #1,596 within Cards & Card Stock. It carries 365 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 95%
- Out of stock, average day
- 8.0%
- Average rank
- #1,596in Cards & Card Stock
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 365per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 3 of last year's 19 launches as successful.
19 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top 60th Birthday Cards for Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Effeet 60th Birthday Gifts Mens Socks Calf-length Cotton Size 9-11 Novelty Funny Birthday Socks Gift for Dad/Grandad/Husband
- Price
- £4.67
- Rating
- 4.6/5
- Reviews
- 580
- Age
- 1y ago
UK Greetings 60th Birthday Card for Him/Friend - Humorous Design
- Price
- £2.55
- Rating
- 4.6/5
- Reviews
- 1,201
- Age
- 5y ago
Gold 60th Birthday Card for Women and Men 5x7 Inch Bday Greeting Cards
- Price
- £3.38
- Rating
- 4.7/5
- Reviews
- 466
- Age
- 1y ago
Emotional Rescue 60th Birthday Greetings Card Funny Birthday Card For Him Black & White
- Price
- £3.28
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 9y ago
60th Birthday Card - Back in 1966 In This Year Card Greeting Card for Men and Women Birthday Cards for Women Birthday Cards for Men 60th Anniversary Card 5x7
- Price
- £3.36
- Rating
- 4.6/5
- Reviews
- 3,995
- Age
- 2y ago
Trending
90-day click momentum
60th Birthday Card for Men Women - Funny Milestone Birthday Card 15x15cm
- Price
- £4.19
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 3mo ago
Born In 1966 UK Birthday Poster Card 60th Birthday Gifts for Men Women
- Price
- £7.66
- Rating
- 4.8/5
- Reviews
- 122
- Age
- 4mo ago
The Year that Was 1966 - Special 60th Birthday Card Book with Details about the Year of Birth (1966)
- Price
- £5.99
- Rating
- 4.7/5
- Reviews
- 264
- Age
- 6mo ago
60th Birthday Cards for Women and Men Young and Fit Frog
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 8mo ago
Effeet 60th Birthday Gifts Mens Socks Calf-length Cotton Size 9-11 Novelty Funny Birthday Socks Gift for Dad/Grandad/Husband
- Price
- £4.67
- Rating
- 4.6/5
- Reviews
- 580
- Age
- 1y ago
Newest
by launch date60th Birthday Card for Men Women - Funny Milestone Birthday Card 15x15cm
- Price
- £4.19
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 3mo ago
Born In 1966 UK Birthday Poster Card 60th Birthday Gifts for Men Women
- Price
- £7.66
- Rating
- 4.8/5
- Reviews
- 122
- Age
- 4mo ago
Birthday Card for 60th Birthday. Stars Design with Blue foil. 150x150mm supplied with Envelope. Eco-friendly. Made in Britain.
- Price
- £2.89
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 4mo ago
The Year that Was 1966 - Special 60th Birthday Card Book with Details about the Year of Birth (1966)
- Price
- £5.99
- Rating
- 4.7/5
- Reviews
- 264
- Age
- 6mo ago
LimaLima 60th Birthday Card For Men Traditional Design Perfect For Dad Brother Uncle & Husband
- Price
- £2.75
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
26 falling
Sellers
47
Top-5 brand share
52%
Top 20: 96%
Top-5 click share
39%
Top 20: 85%
Open market
41%
- Stuff415%
- LimaLima11%
- Effeet10%
- UK Greetings8%
- Maise & Rose8%
- Emotional Rescue7%
Demand
60th Birthday Cards for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top 60th Birthday Cards for Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 60th birthday cards for men154K/yr
- 60th birthday card for men24K/yr
- funny 60th birthday cards for men21K/yr
- mens 60th birthday card11K/yr
- 60th birthday card men7K/yr
- male 60th birthday card9K/yr
- funny 60th birthday cards6K/yr
Reviews and returns
What reviews say buyers love and hate about 60th Birthday Cards for Men
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bigger than I thought as well
Quite small
its smaller than I expected
Expensive for what it was
Expensive
Expensive and nothing special
THIN
oh so thin expected more for the money
Poor QC
Zero QC
Quite small and flimsy
Love
Good quality
Great quality card
Good quality card
Good value
Well worth the money
Value for money
Great gift idea
Lovely gift
Lovely little gift to keep nicely made
Fun card
Fun birthday card
Great fun
Exactly what I required
As expected
Exactly as I ordered
Return
0.1% Return rate 38% Fixable by listing
Bigger than I thought as well
Quite small
its smaller than I expected
Poor QC
Zero QC
Expensive for what it was
Expensive
Expensive and nothing special
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 60th Birthday Cards for Men questions
Answered from the same tracked data.