60th Birthday Cards for Men

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months

232K

Growth, 90 days vs prior 90

-2.5%

Conversion, latest week

9.2%

Market size, estimated

£85Ka year

Peak month

January1.8× the quietest month

Top search term

60th birthday cards for men154K searches a year

Listings sell for £3.99 on average, from £2.53 to £10.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £3.99 that is £998 to £2K a year per listing.

Average price

£3.99under the $15 to $100 sweet spot

Price range

£2.53–£10.98

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£998–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #1,596 within Cards & Card Stock. It carries 365 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

95%

Out of stock, average day

8.0%

Average rank

#1,596in Cards & Card Stock

Average rating

4.68 starsAmazon United Kingdom average 4.36 stars

Average reviews

365per listing

Listings tracked

39

19 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

3Amazon's first-year sales bar

Average brand age

30 months