3rd Birthday Card

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months

129K

Growth, 90 days vs prior 90

-1.0%

Conversion, latest week

14.9%

Market size, estimated

£56Ka year

Peak month

September2.2× the quietest month

Top search term

3rd birthday card29K searches a year

Listings sell for £2.90 on average, from £1.90 to £3.93. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £2.90 that is £725 to £1K a year per listing.

Average price

£2.90under the $15 to $100 sweet spot

Price range

£1.90–£3.93

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£725–£1K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #2,526 within Cards & Card Stock. It carries 118 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#2,526in Cards & Card Stock

Average rating

4.67 starsAmazon United Kingdom average 4.36 stars

Average reviews

118per listing

Listings tracked

38

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months