2026 Diary

Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -49.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.

Searches, last 12 months

5.5M

Growth, 90 days vs prior 90

-49.1%

Conversion, latest week

5.4%

Market size, estimated

£1.8Ma year

Top search term

diary571K searches a year

Listings sell for £6.07 on average, from £3.23 to £11.52. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 1,500 to 2,000 of them. At £6.07 that is £9K to £12K a year per listing.

Average price

£6.07under the $15 to $100 sweet spot

Price range

£3.23–£11.52

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250K–300K

Units per listing a year

1,500–2,000

Revenue per listing a year

£9K–£12K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 41.1% of listings are out of stock. The average listing ranks #45 within Calendars, Planners & Personal Organisers. It carries 576 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

96%

Out of stock, average day

41.1%

Average rank

#45in Calendars, Planners & Personal Organisers

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

576per listing

Listings tracked

25

7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

37 months