2025 Diary
prices mostly outside the sweet spot ($3.28–$11.52) — 2025 Diary doesn't clear our bar today.
Flapen Score
Is 2025 Diary profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, 2025 Diary is a £218K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.
2025 Diary: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.4% over the last 90 days and 3.1% of searches end in a purchase.
£218K
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 35 products
Top 2025 Diary products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Collins - Essential - 2026 12 Month Calendar Year Planner Day-to-Page Diary A4 Hard Cover - Black (ESSA41.99-26)
- Price
- £5.43
- Rating
- 4.6/5
- Reviews
- 612
- Age
- 1y ago
Zhswlp A5 Weekly Planner Notebook Undated To Do List Notebook Diary 52 weeks of Daily Planner tracking for Daily life Work Students
- Price
- £3.97
- Rating
- 4.4/5
- Reviews
- 515
- Age
- 2y ago
Collins - Essential - 2026 12 Month Calendar Year Planner Day-To-Page Diary A5 Hard Cover - Black (ESSA51.99-26)
- Price
- £4.42
- Rating
- 4.7/5
- Reviews
- 526
- Age
- 1y ago
Collins - Essential - 2026 12 Month Calendar Year Planner Day-to-Page Diary A5 Hard Cover - Maroon (ESSA51.78-26)
- Price
- £3.64
- Rating
- 4.7/5
- Reviews
- 526
- Age
- 1y ago
Lonely Oak A5 Academic Diary 2026-2027 Week to View Daily Weekly Planner 5.75 x 8.4 13 Months Faux Leather School Year Monthly Calendar Diary from Jul.2026 to Jul.2027 for Student(Black)
- Price
- £7.74
- Rating
- 4.6/5
- Reviews
- 412
- Age
- 4mo ago
Trending
90-day click momentumLonely Oak A5 Academic Diary 2026-2027 Week to View Daily Weekly Planner 5.75 x 8.4 13 Months Faux Leather School Year Monthly Calendar Diary from Jul.2026 to Jul.2027 for Student(Black)
- Price
- £7.74
- Rating
- 4.6/5
- Reviews
- 412
- Age
- 4mo ago
G4GADGET 2026-2027 Academic Diary A5 Week To View Pink Hardback August 2026 to July 2027 Weekly Planner Student Teacher School Organizer Timetable & Appointment Year Planner
- Price
- £4.29
- Rating
- 4.5/5
- Reviews
- 495
- Age
- 5mo ago
G4GADGET 2026-2027 Academic Diary A5 Week To View Black Hardback August 2026 to July 2027 Weekly Planner Student Teacher School Organizer Timetable & Appointment Year Planner
- Price
- £3.53
- Rating
- 4.5/5
- Reviews
- 495
- Age
- 5mo ago
Academic Diary 2026-2027 by Smart Panda - A4 Diary Week to View - Softcover 30 Minute Intervals Teacher Planner Mid Year Work and Appointment Diary July 2026 to August 2027
- Price
- £11.52
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 9mo ago
Pinnora Black A5 Notebook Lined Everyday Journal Notebook & Monthly Planner with 192 Pages Notebooks for School Office & Travel Durable Cover Smooth Paper Ideal Lined Notebooks
- Price
- £5.41
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 7mo ago
Newest
by launch dateLonely Oak A5 Academic Diary 2026-2027 Week to View Daily Weekly Planner 5.75 x 8.4 13 Months Faux Leather School Year Monthly Calendar Diary from Jul.2026 to Jul.2027 for Student(Black)
- Price
- £7.74
- Rating
- 4.6/5
- Reviews
- 412
- Age
- 4mo ago
G4GADGET 2026-2027 Academic Diary A5 Week To View Black Hardback August 2026 to July 2027 Weekly Planner Student Teacher School Organizer Timetable & Appointment Year Planner
- Price
- £3.53
- Rating
- 4.5/5
- Reviews
- 495
- Age
- 5mo ago
G4GADGET 2026-2027 Academic Diary A5 Week To View Pink Hardback August 2026 to July 2027 Weekly Planner Student Teacher School Organizer Timetable & Appointment Year Planner
- Price
- £4.29
- Rating
- 4.5/5
- Reviews
- 495
- Age
- 5mo ago
Pinnora Black A5 Notebook Lined Everyday Journal Notebook & Monthly Planner with 192 Pages Notebooks for School Office & Travel Durable Cover Smooth Paper Ideal Lined Notebooks
- Price
- £5.41
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 7mo ago
2026-2027 Academic Diary A5 Page A Day Planner 13 Months Green Flower
- Price
- £8.50
- Rating
- 4.8/5
- Reviews
- 514
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
31
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
40%
Top 20: 81%
Open market
29%
- Collins34%
- G4GADGET9%
- Zhswlp8%
- Lonely Oak7%
- Mljtoyo6%
- Pinnora6%
2025 Diary demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 11.4×
Top 2025 Diary search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- diary571K/yr
- diaries83K/yr
- a5 diary57K/yr
- dairy37K/yr
- work diary26K/yr
- diary planner21K/yr
- daily diary16K/yr
- diary a514K/yr
- 2025 diary97K/yr
- page a day diary17K/yr
What reviews say buyers love and hate about 2025 Diary
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Brilliant quality”
“Great deal”
“Exactly as pictured”
“Great diary with loads of space for organising”
“Good size”
What buyers complain about
83% of reviews“Poor Quality”
“Cheap paper diary in a plastic sleeve, no ribbon”
“Not as described”
“March has some double printing as well”
“larger then expected or even quoted”
2025 Diary return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
67%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 2025 Diary questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
