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52

2024 Wall Planner

Worth a look

Shows low returns (0.5%), but a small market ($58K/yr) keeps it on the watch list.

Market size 14Growth 16Conversion 52Competition 66Returns 97Price range 81Avg price 23Brand share 80Review moat 68Quality gap 63

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Price range

Great£3.12–£70.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Review moat

Good763.86

avg incumbent reviews — the moat a new listing must climb

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Avg price

Bad£8.38

avg listing price — sweet spot $15–$100

Growth

Bad-18.2%

90-day search growth — must beat 0% to launch

Market size

Bad£58K

£58K/yr · 164K searches

Is 2024 wall planner profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 2024 wall planner is a £58K/yr Amazon United Kingdom market (164K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

2024 wall planner market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
£84K–£105K
units × avg price
Conversion rate
4.2%
Avg BSR
#157
Page quality
0%
Prime
81%
Sponsored
81%
Out of stock
24.6%
Avg brand age
31 months
Avg seller age
186 days

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 rising

Sellers

40

Top-5 brand share

55%

Top 20: 94%

Top-5 click share

45%

Top 20: 83%

Open market

39%

  • HLDI17%
  • THE BITS N BOBS SHOP12%
  • DITI Days10%
  • evelay9%
  • Hambli7%
  • TB1 Products6%

2024 wall planner demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.2% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.0×

Top 2024 wall planner search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • wall planner89K/yr
  • year planner31K/yr
  • yearly planner11K/yr
  • wall chart5K/yr
  • wall planners11K/yr
  • yearly wall planner5K/yr
  • year calendar6K/yr
  • year wall planner5K/yr
  • 2024 wall planner119/yr
  • wall planner 202486/yr
All search terms

Top 2024 wall planner products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£2K8%£5K12%£7K16%£9K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about 2024 wall planner

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Excellent product”

Ease Of Use12%

“Easy to Use”

Advertised Vs Actual Product11%

“As per description”

Size-Overall9%

“Great size”

Value For Money8%

“Good value and exactly what I was looking for”

Document Organizing/Classification6%

“Great planner”

Paper Quality3%

“Beautiful, quality calendar on high quality paper”

Color3%

“Just love the colours of this”

Writing Experience2%

“Easy to write on”

Assembly/Installation2%

“Easy set up”

What buyers complain about

Value For Money13%

“Seemed a bit overpriced for what it was”

Adhesion/Stickiness9%

“The adhesive provided is simply useless”

Size-Overall9%

“too big”

Quality-Overall5%

“Really poor quality for the price”

Paper Quality5%

“I'd have preferred a slightly heavier paper stock”

Advertised Vs Actual Product4%

“Beware the false advertising”

Connectivity-Overall4%

“I also cant connect my events from iPhone/outlook calendar”

Thickness4%

“The markers are too thick”

Writing Experience3%

“and no space to write anything”

Durability2%

“Stopped working after 4 months”

Top return reasons

Size-Overall46%
Functionality-Overall7%
Paper Quality4%
Quality-Overall4%
Connectivity-Overall4%
Adhesion/Stickiness3%
Defective Material/Parts3%
Magnetic Strength/Adsorption3%
Compatibility-Overall2%
Advertised Vs Actual Product2%

Common 2024 wall planner questions

Is 2024 wall planner profitable to sell on Amazon United Kingdom?
The niche generates £58K/yr across 37 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the 2024 wall planner niche?
26 brands and 40 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in 2024 wall planner?
Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Size-Overall. The return rate is 0.5%.
When does demand for 2024 wall planner peak?
Demand peaks in Jan–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the 2024 wall planner niche?
Listings span £3.12–£70.10; the average listing price is £8.38 (sweet spot $15–$100). The average incumbent carries 764 reviews — the moat a new listing must climb.

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