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52

2024 wall planner

Worth a look

Shows low returns (0.5%), but a small market ($58K/yr) keeps it on the watch list.

Market size 14Growth 16Conversion 52Competition 66Returns 97Price range 81Avg price 23Brand share 80Review moat 68Quality gap 63

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Price range

Great£3.12–£70.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Review moat

Good763.86

avg incumbent reviews — the moat a new listing must climb

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Avg price

Bad£8.38

avg listing price — sweet spot $15–$100

Growth

Bad-18.2%

90-day search growth — must beat 0% to launch

Market size

Bad£58K

£58K/yr · 164K searches

According to Flapen's Amazon United Kingdom niche tracking, 2024 wall planner is a £58K/yr Amazon United Kingdom market (164K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

2024 wall planner market data

Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
£84K–£105K
units × avg price
Conversion rate
4.2%
Avg BSR
#157
Page quality
0%
Prime
81%
Sponsored
81%
Out of stock
24.6%
Avg brand age
31 months
Avg seller age
186 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 rising

Sellers

40

Top-5 brand share

55%

Top 20: 94%

Top-5 click share

45%

Top 20: 83%

Open market

39%

  • HLDI17%
  • THE BITS N BOBS SHOP12%
  • DITI Days10%
  • evelay9%
  • Hambli7%
  • TB1 Products6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.2% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.0×

Top 2024 wall planner search terms

  • wall planner89K/yr
  • year planner31K/yr
  • yearly planner11K/yr
  • wall chart5K/yr
  • wall planners11K/yr
  • yearly wall planner5K/yr
  • year calendar6K/yr
  • year wall planner5K/yr
  • 2024 wall planner119/yr
  • wall planner 202486/yr
All search terms

Top 2024 wall planner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£2K8%£5K12%£7K16%£9K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about 2024 wall planner

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Excellent product”

Ease Of Use12%

“Easy to Use”

Advertised Vs Actual Product11%

“As per description”

Size-Overall9%

“Great size”

Value For Money8%

“Good value and exactly what I was looking for”

Document Organizing/Classification6%

“Great planner”

Paper Quality3%

“Beautiful, quality calendar on high quality paper”

Color3%

“Just love the colours of this”

Writing Experience2%

“Easy to write on”

Assembly/Installation2%

“Easy set up”

What buyers complain about

Value For Money13%

“Seemed a bit overpriced for what it was”

Adhesion/Stickiness9%

“The adhesive provided is simply useless”

Size-Overall9%

“too big”

Quality-Overall5%

“Really poor quality for the price”

Paper Quality5%

“I'd have preferred a slightly heavier paper stock”

Advertised Vs Actual Product4%

“Beware the false advertising”

Connectivity-Overall4%

“I also cant connect my events from iPhone/outlook calendar”

Thickness4%

“The markers are too thick”

Writing Experience3%

“and no space to write anything”

Durability2%

“Stopped working after 4 months”

Top return reasons

Size-Overall46%
Functionality-Overall7%
Paper Quality4%
Quality-Overall4%
Connectivity-Overall4%
Adhesion/Stickiness3%
Defective Material/Parts3%
Magnetic Strength/Adsorption3%
Compatibility-Overall2%
Advertised Vs Actual Product2%

Common questions

Is 2024 wall planner profitable to sell on Amazon United Kingdom?
The niche generates £58K/yr across 37 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the 2024 wall planner niche?
26 brands and 40 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in 2024 wall planner?
Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Size-Overall. The return rate is 0.5%.
When does demand for 2024 wall planner peak?
Demand peaks in Jan–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the 2024 wall planner niche?
Listings span £3.12–£70.10; the average listing price is £8.38 (sweet spot $15–$100). The average incumbent carries 764 reviews — the moat a new listing must climb.