2024 Planner
MaybeReturns run at only 0.7% of orders. But shoppers spend only $12K a year here, so 2024 Planner is a Maybe.
- Flapen Score
- 57 / 100Top 11% of 835 Stationery & Office Supplies niches · +10 vs the category median of 4757
- Market size
- £12K/yr187K searches / yr
- 90-day growth
- +102.0%search demand this quarter
- Competition
- 30%top-5 click share · 39 brands · 66 sellers
Flapen Score
2024 Planner against its category
The dotted line is the Stationery & Office Supplies average. Past it, 2024 Planner is stronger. Inside it, weaker.
Market
The 2024 Planner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 2024 Planner 187K times last year and spent an estimated £12K. The top 5 brands take 46% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +102.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.
- Searches, last 12 months
- 187K
- Growth, 90 days vs prior 90
- +102.0%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £12Ka year
- Peak month
- September3.6× the quietest month
- Top search term
- teacher diary14K searches a year
02 · Price
A sale here is worth £8.44.
Listings sell for £8.44 on average, from £2.07 to £20.37. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £8.44 that is £0 to £844 a year per listing.
- Average price
- £8.44under the $15 to $100 sweet spot
- Price range
- £2.07–£20.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£844
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 54.8% of listings are out of stock. The average listing ranks #212 within Calendars, Planners & Personal Organisers. It carries 555 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 95%
- Out of stock, average day
- 54.8%
- Average rank
- #212in Calendars, Planners & Personal Organisers
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 555per listing
- Listings tracked
- 61
04 · Newcomers
Amazon counts 8 of last year's 30 launches as successful.
30 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 30
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top 2024 Planner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
RETTACY Academic Diary 2026-2027 A5 Weekly Planner Teacher Planner Pink
- Price
- £7.91
- Rating
- 4.3/5
- Reviews
- 87
- Age
- 1y ago
Rileys 2026-2027 Typographic Academic Planner 20x15cm (Pink)
- Price
- £6.12
- Rating
- 4.4/5
- Reviews
- 3,347
- Age
- 10mo ago
Weekly Planner Notebook A5 Undated To Do List Notebook Diary 52 Weeks
- Price
- £4.02
- Rating
- 4.6/5
- Reviews
- 668
- Age
- 3y ago
Undated Weekly Planner Notebook A5 52 Pages Spiral Bound Pink
- Price
- £5.77
- Rating
- 4.4/5
- Reviews
- 1,024
- Age
- 3y ago
Teacher Planner 2026-2027 - Teacher Lesson Planner 2026-2027 from Aug 2025 - Jul 2026 A4 Week to View Academic Diary Class Plan Book for School Monthly Tabs Back Pocket for Teacher Gift 21×28 cm
- Price
- £10.92
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 6mo ago
Trending
90-day click momentum
Rileys 2026-2027 Deco Academic Planner 20x15cm (Pink)
- Price
- £5.93
- Rating
- 4.4/5
- Reviews
- 3,347
- Age
- 10mo ago
Teacher Planner 2026-2027 - Teacher Lesson Planner 2026-2027 from Aug 2025 - Jul 2026 A4 Week to View Academic Diary Class Plan Book for School Monthly Tabs Back Pocket for Teacher Gift 21×28 cm
- Price
- £10.92
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 6mo ago
Rileys 2026-2027 Typographic Academic Planner 20x15cm (Pink)
- Price
- £6.12
- Rating
- 4.4/5
- Reviews
- 3,347
- Age
- 10mo ago
BEZEND Pocket Diary 2026-2027 Week to View (Jul 26-Dec 27) A6 15.5 x 9 cm
- Price
- £7.84
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 10mo ago
Educational Planning Books The Primary School Diary 2026-2027 A4 Academic Week-to-View Teachers Planner Dated August-July for Primary & Early Years Teachers - Hardback (PSD1-O)
- Price
- £11.53
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago
Newest
by launch date
Teacher Planner 2026-2027 August 2026 - July 2027 Academic Diary Teachers Lesson Planner Book with Stickers 8.5 x 11 Wirebound Laminated Tabs Pocket - Easily Organize Class Schedule - Floral
- Price
- £12.44
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 4mo ago
Lonely Oak A5 Academic Diary 2026-2027 Week to View Daily Weekly Planner 5.75 x 8.4 13 Months Faux Leather School Year Monthly Calendar Diary from Jul.2026 to Jul.2027 for Student(Black)
- Price
- £7.74
- Rating
- 4.6/5
- Reviews
- 412
- Age
- 4mo ago
Teacher Planner 2026-2027 - Teacher Lesson Planner 2026-2027 from Aug 2025 - Jul 2026 A4 Week to View Academic Diary Class Plan Book for School Monthly Tabs Back Pocket for Teacher Gift 21×28 cm
- Price
- £10.92
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 6mo ago
IN-LUXPRO Academic Diary 2026-2027: A5 Week to View (21.9x16.2 cm) 18 Months(Jul26 - Dec27) Weekly & Monthly Planner with Month Tabs & Inner Pocket Expenses/Note Pages PU Leather Dusty Blue
- Price
- £13.76
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 7mo ago
Educational Planning Books The Primary School Diary 2026-2027 A4 Academic Week-to-View Teachers Planner Dated August-July for Primary & Early Years Teachers - Hardback (PSD1-O)
- Price
- £11.53
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
39 falling
Sellers
66
Top-5 brand share
46%
Top 20: 87%
Top-5 click share
30%
Top 20: 69%
Open market
49%
- Rileys & Co12%
- RETTACY11%
- Artfan9%
- EPB9%
- Moseem5%
- Thboxes5%
Demand
2024 Planner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.6×
Search terms
Top 2024 Planner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- teacher diary14K/yr
- student planner26K/yr
- school planner19K/yr
- 18 month diary8K/yr
- teacher diary 2025-202610K/yr
- agenda 2025-20269K/yr
- school planner 2025-202611K/yr
- school diary 2025-2026 week view7K/yr
- 25/26 planner5K/yr
- a5 academic diary 2025-2026 week to view10K/yr
Reviews and returns
What reviews say buyers love and hate about 2024 Planner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap
Cheap quality
Terrible quality piece of tat
Thin paper and poor quality feel
Paper could be of a better quality
Ok. Thought it would have more pages very thin
Seems expensive for what you get
feel more expensive than they are
bit of a waste of money when it doesnt go to the end of the school year
Too big & flimsy for Daily planner
Not greatly organised
As these arent cheap I deducted two stars for this as it really is annoying and badly planned
The layout was is quite odd
Love
Great to keep you organised
Perfect for keeping a busy family organised
It is helping get organised in her new job
The diary is brilliant quality wise
Excellent Quality
Great quality and handy size
Just what I needed
Does the job
As described
Easy to use
easy to read at a glance
easy to write on
Good value
reasonable price
Great value for money
Return
0.7% Return rate 58% Fixable by listing
full inches - not much good for me in the UK
smaller than expected
Cheap
Cheap quality
Terrible quality piece of tat
Non impressed as it states its a 2026-2027 diary
Thin paper and poor quality feel
Paper could be of a better quality
Ok. Thought it would have more pages very thin
A bit flimsy
when they are actually just stickers which seem a bit flimsy
incredibly flimsy so I very much doubt this is going to hold up for a very months let alone 12 months
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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£2.8M/yr-17.4%
Classroom Essentials for Teachers
£33K/yr+185.3%
Academic Wall Planner 2024/2025
£10K/yr+216.7%
Box Files
£773K/yr-23.5%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 2024 Planner questions
Answered from the same tracked data.