Is 2024 planner profitable to sell on Amazon United Kingdom?

The niche generates £12K/yr across 61 tracked products. 8 of 30 products launched in the last 360 days are still selling. 90-day search growth is +102.0%. Flapen's verdict: Worth a look (57/100).

How competitive is the 2024 planner niche?

39 brands and 66 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in 2024 planner?

Top complaints mined from reviews: Quality-Overall, Paper Quality, Value For Money. The return rate is 0.7%.

When does demand for 2024 planner peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 3.6× the quietest.

What does it cost to enter the 2024 planner niche?

Listings span £2.07–£20.37; the average listing price is £8.44 (sweet spot $15–$100). The average incumbent carries 555 reviews — the moat a new listing must climb.

2024 planner

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Growth

Great+102.0%

90-day search growth — must beat 0% to launch

Brand share

Great46%

top-5 brand share — no brand owns this niche

Competition

Great30%

top-5 click share — an open shelf

Review moat

Good555.16

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£2.07–£20.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£8.44

avg listing price — sweet spot $15–$100

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad£12K

£12K/yr · 187K searches

Signals Trending No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, 2024 planner is a £12K/yr Amazon United Kingdom market (187K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 57/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

2024 planner market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: £42K–£51K; units × avg price
Conversion rate: 0.8%
Avg BSR: #212
Page quality: 0%
Prime: 95%
Sponsored: 93%
Out of stock: 54.8%
Avg brand age: 26 months
Avg seller age: 194 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

39 falling

Sellers

Top-5 brand share

46%

Top 20: 87%

Top-5 click share

30%

Top 20: 69%

Open market

49%

Rileys & Co12%
RETTACY11%
Artfan9%
EPB9%
Moseem5%
Thboxes5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +102.0% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.6×

Open Trend

Top 2024 planner search terms

teacher diary14K/yr +321.6%0.9% conv.
student planner26K/yr +62.5%0.4% conv.
school planner19K/yr +85.9%0.6% conv.
18 month diary8K/yr +153.6%0.4% conv.
teacher diary 2025-202610K/yr -25.9%0.5% conv.
agenda 2025-20269K/yr -50.3%0.0% conv.
school planner 2025-202611K/yr -11.5%0.0% conv.
school diary 2025-2026 week view7K/yr -14.3%1.5% conv.
25/26 planner5K/yr +5.3%0.0% conv.
a5 academic diary 2025-2026 week to view10K/yr -56.4%0.0% conv.

All search terms

Top 2024 planner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RETTACY Academic Diary 2026-2027 A5 Weekly Planner Teacher Planner Pink

RETTACY£7.914.3★87 rev

Rileys 2026-2027 Typographic Academic Planner 20x15cm (Pink)

Rileys & Co£6.124.4★3,347 rev

Weekly Planner Notebook A5 Undated To Do List Notebook Diary 52 Weeks

Moseem£4.024.6★668 rev

Undated Weekly Planner Notebook A5 52 Pages Spiral Bound Pink

Thboxes£5.774.4★1,024 rev

Teacher Planner 2026-2027 - Teacher Lesson Planner 2026-2027 from Aug 2025 - Jul 2026 A4 Week to View Academic Diary Class Plan Book for School Monthly Tabs Back Pocket for Teacher Gift 21×28 cm

FULLVINTAGE£10.924.7★99 rev

Newest

by launch date

Teacher Planner 2026-2027 August 2026 - July 2027 Academic Diary Teachers Lesson Planner Book with Stickers 8.5 x 11 Wirebound Laminated Tabs Pocket - Easily Organize Class Schedule - Floral

Sailingvan£12.449 rev

4mo ago

Lonely Oak A5 Academic Diary 2026-2027 Week to View Daily Weekly Planner 5.75 x 8.4 13 Months Faux Leather School Year Monthly Calendar Diary from Jul.2026 to Jul.2027 for Student(Black)

Lonely Oak£7.74412 rev

4mo ago

Teacher Planner 2026-2027 - Teacher Lesson Planner 2026-2027 from Aug 2025 - Jul 2026 A4 Week to View Academic Diary Class Plan Book for School Monthly Tabs Back Pocket for Teacher Gift 21×28 cm

FULLVINTAGE£10.9299 rev

6mo ago

IN-LUXPRO Academic Diary 2026-2027: A5 Week to View (21.9x16.2 cm) 18 Months(Jul26 - Dec27) Weekly & Monthly Planner with Month Tabs & Inner Pocket Expenses/Note Pages PU Leather Dusty Blue

IN-LUXPRO£13.7677 rev

7mo ago

Educational Planning Books The Primary School Diary 2026-2027 A4 Academic Week-to-View Teachers Planner Dated August-July for Primary & Early Years Teachers - Hardback (PSD1-O)

EPB£11.531 rev

9mo ago

What buyers say about 2024 planner

What buyers praise and complain about, mined from review topics.

What buyers love

Document Organizing/Classification20%

“Great to keep you organised”

Quality-Overall14%

“The diary is brilliant quality wise”

Advertised Vs Actual Product11%

“Just what I needed”

Ease Of Use9%

“Easy to use”

Value For Money7%

“Good value”

Design-Overall7%

“The design is straightforward and practical”

Paper Quality6%

“the paper itself is really nice”

Size-Overall3%

“Fabulous size”

Color3%

“Its a nice colour”

Durability2%

“Sturdy and durable”

What buyers complain about

Quality-Overall12%

“Cheap”

Paper Quality10%

“Thin paper and poor quality feel”

Value For Money10%

“Seems expensive for what you get”

Document Organizing/Classification10%

“Too big & flimsy for Daily planner”

Design-Overall7%

“As these arent cheap I deducted two stars for this as it really is annoying and badly planned”

Size-Overall6%

“full inches - not much good for me in the UK”

Strength6%

“A bit flimsy”

Advertised Vs Actual Product5%

“Non impressed as it states its a 2026-2027 diary”

Office Usability2%

“not suitable for work or studying”

Smudge Resistance2%

“There is a lot of bleed through”

Top return reasons

Size-Overall33%

Quality-Overall14%

Advertised Vs Actual Product12%

Paper Quality5%

Strength5%

Functionality-Overall3%

Value For Money3%