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2024 Planner

2024 Planner shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look
Market size 3Growth 92Conversion 10Competition 85Returns 96Price range 29Avg price 23Brand share 89Review moat 74Quality gap 38
This niche Category average

Is 2024 Planner profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 2024 Planner is a £12K/yr Amazon United Kingdom market (187K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 57/100.

2024 Planner: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +102.0% over the last 90 days and 0.8% of searches end in a purchase.

£12K

revenue / yr

Units sold / yr6K
Search volume / yr+102.0%187K
Conversion rate0.8%
Avg price£8.44

Who owns the niche?

The top 5 brands hold 46% of demand, so 54% of the market is open.

54%

open market share

Brands · sellers39 · 66
Top-5 product click share30%
Open market54%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 61 products

Sponsored placement93%
New entrants (1y)30· 8 succeeded
Avg rating4.5★
Avg reviews555

Top 2024 Planner products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

£0£359£719£1K£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

66

Top-5 brand share

46%

Top 20: 87%

Top-5 click share

30%

Top 20: 69%

Open market

49%

  • Rileys & Co12%
  • RETTACY11%
  • Artfan9%
  • EPB9%
  • Moseem5%
  • Thboxes5%

2024 Planner demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume187KCVR0.8%Products61Brands39Top 5 Brands46%OOS Rate54.8%Rating4.5★Reviews555Avg BSR#212
23K18KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.6×

Top 2024 Planner search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • teacher diary14K/yr
  • student planner26K/yr
  • school planner19K/yr
  • 18 month diary8K/yr
  • teacher diary 2025-202610K/yr
  • agenda 2025-20269K/yr
  • school planner 2025-202611K/yr
  • school diary 2025-2026 week view7K/yr
  • 25/26 planner5K/yr
  • a5 academic diary 2025-2026 week to view10K/yr

What reviews say buyers love and hate about 2024 Planner

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Document Organizing/Classification20%

Great to keep you organised

Quality-Overall14%

The diary is brilliant quality wise

Advertised Vs Actual Product11%

Just what I needed

Ease Of Use9%

Easy to use

Value For Money7%

Good value

What buyers complain about

71% of reviews
Quality-Overall12%

Cheap

Paper Quality10%

Thin paper and poor quality feel

Value For Money10%

Seems expensive for what you get

Document Organizing/Classification10%

Too big & flimsy for Daily planner

Design-Overall7%

As these arent cheap I deducted two stars for this as it really is annoying and badly planned

2024 Planner return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
33%
2Quality-Overall
14%
3Advertised Vs Actual Product
12%
4Paper Quality
5%
5Strength
5%

Common 2024 Planner questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 2024 Planner 57/100 on Amazon United Kingdom — Worth a look. The niche generates £12K/yr across 61 tracked products. 8 of 30 products launched in the last 360 days are still selling. Search demand moved +102.0% over the last 90 days.
Search demand for 2024 Planner on Amazon United Kingdom peaks in Aug–Sep–Oct, where the busiest month runs 3.6× the quietest.