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2024 Planner

Maybe

An estimated 0.7% of orders come back. But shoppers spend an estimated $12K a year here, so 2024 Planner is a Maybe.

Flapen Score
57
57 / 100
Top 11% of 835 Stationery & Office Supplies niches · +10 vs the category median of 47
Market size
£12K/yr187K searches / yr
90-day growth
+102.0%search demand this quarter
Competition
30%top-5 click share · 39 brands · 66 sellers

Flapen Score

2024 Planner against its category

The dotted line is the Stationery & Office Supplies average. Past it, 2024 Planner is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2024 Planner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 2024 Planner 187K times last year and spent an estimated £12K. The top 5 brands take 46% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +102.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
+102.0%
Conversion, latest week
0.8%
Market size, estimated
£12Ka year
Peak month
September3.6× the quietest month
Top search term
teacher diary14K searches a year

02 · Price

A sale here is worth £8.44.

Listings sell for £8.44 on average, from £2.07 to £20.37. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £8.44 that is £0 to £844 a year per listing.

Average price
£8.44under the $15 to $100 sweet spot
Price range
£2.07–£20.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£844
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 54.8% of listings are out of stock. The average listing ranks #212 within Calendars, Planners & Personal Organisers. It carries 555 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
95%
Out of stock, average day
54.8%
Average rank
#212in Calendars, Planners & Personal Organisers
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
555per listing
Listings tracked
61

04 · Newcomers

8 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
8Amazon's first-year sales bar
Average brand age
26 months

Products

Top 2024 Planner products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£359£719£1K£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

66

Est. top-5 brand share

46%

Top 20: 87%

Est. top-5 click share

30%

Top 20: 69%

Open market

49%

  • Rileys & Co12%
  • RETTACY11%
  • Artfan9%
  • EPB9%
  • Moseem5%
  • Thboxes5%

Demand

2024 Planner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.6×

Search terms

Top 2024 Planner search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • teacher diary14K/yr
  • student planner26K/yr
  • school planner19K/yr
  • 18 month diary8K/yr
  • teacher diary 2025-202610K/yr
  • agenda 2025-20269K/yr
  • school planner 2025-202611K/yr
  • school diary 2025-2026 week view7K/yr
  • 25/26 planner5K/yr
  • a5 academic diary 2025-2026 week to view10K/yr

Reviews and returns

What reviews say buyers love and hate about 2024 Planner

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Document Organizing/Classification”
12%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“Cheap”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 2024 Planner questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data