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2023 Diary A4 Page a Day

Fail

Prices span $4.08–$11.52, mostly outside the sweet spot, so 2023 Diary A4 Page a Day is a Fail.

Flapen Score
33
33 / 100
Ranks 723 of 835 Stationery & Office Supplies niches · −14 vs the category median of 47
Market size
£49K/yr96K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
80%top-5 click share · 7 brands · 14 sellers

Flapen Score

2023 Diary A4 Page a Day against its category

The dotted line is the Stationery & Office Supplies average. Past it, 2023 Diary A4 Page a Day is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2023 Diary A4 Page a Day market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 2023 Diary A4 Page a Day 96K times last year and spent an estimated £49K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
7.2%
Market size, estimated
£49Ka year
Peak month
January4.8× the quietest month
Top search term
a4 diary71K searches a year

02 · Price

A sale here is worth £7.07.

Listings sell for £7.07 on average, from £4.08 to £11.52. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £7.07 that is £707 to £2K a year per listing.

Average price
£7.07under the $15 to $100 sweet spot
Price range
£4.08–£11.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£707–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #12 within Calendars, Planners & Personal Organisers. It carries 808 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
20.1%
Average rank
#12in Calendars, Planners & Personal Organisers
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
808per listing
Listings tracked
12

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top 2023 Diary A4 Page a Day products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

14

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

2%

  • Collins54%
  • G4GADGET29%
  • Striyco Essentials7%
  • Smart Panda4%
  • Morgan's Direct3%
  • Top Sale2%
  • Open — no brand owns it (1 brand, 2%)

Demand

2023 Diary A4 Page a Day search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top 2023 Diary A4 Page a Day search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • a4 diary71K/yr
  • diary a411K/yr
  • a4 diaries8K/yr
  • a4 page a day diary6K/yr
  • diary 2024 a421/yr
  • 2024 a4 diary93/yr
  • a4 2024 diary120/yr

Reviews and returns

What reviews say buyers love and hate about 2023 Diary A4 Page a Day

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Paper Quality”
0.5%of orders come back
“the paper quality is thinner than I expected”
A buyer, on “Paper Quality”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common 2023 Diary A4 Page a Day questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data