2023 Diary

Shoppers searched for this 834K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.

Searches, last 12 months

834K

Growth, 90 days vs prior 90

-10.2%

Conversion, latest week

3.0%

Market size, estimated

£161Ka year

Peak month

January3.4× the quietest month

Top search term

diary571K searches a year

Listings sell for £6.34 on average, from £3.28 to £11.52. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £6.34 that is £634 to £2K a year per listing.

Average price

£6.34under the $15 to $100 sweet spot

Price range

£3.28–£11.52

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

100–250

Revenue per listing a year

£634–£2K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.9% of listings are out of stock. The average listing ranks #45 within Calendars, Planners & Personal Organisers. It carries 663 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

28.9%

Average rank

#45in Calendars, Planners & Personal Organisers

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

663per listing

Listings tracked

33

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

39 months