1st Wedding Anniversary Card
MaybeReturns run at only 0.1% of orders. But prices span $2.67–$8.46, mostly outside the sweet spot, so 1st Wedding Anniversary Card is a Maybe.
- Flapen Score
- 58 / 100Top 9% of 835 Stationery & Office Supplies niches · +11 vs the category median of 4758
- Market size
- £35K/yr111K searches / yr
- 90-day growth
- +71.7%search demand this quarter
- Competition
- 40%top-5 click share · 27 brands · 30 sellers
Flapen Score
1st Wedding Anniversary Card against its category
The dotted line is the Stationery & Office Supplies average. Past it, 1st Wedding Anniversary Card is stronger. Inside it, weaker.
Market
The 1st Wedding Anniversary Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 1st Wedding Anniversary Card 111K times last year and spent an estimated £35K. The top 5 brands take 46% of clicks. Demand peaks in May–Jun–Jul–Aug–Sep. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
8.1% of searches ended in a purchase last week.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +71.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- +71.7%
- Conversion, latest week
- 8.1%
- Market size, estimated
- £35Ka year
- Peak month
- August3.5× the quietest month
- Top search term
- 1st wedding anniversary card36K searches a year
02 · Price
A sale here is worth £3.88.
Listings sell for £3.88 on average, from £2.67 to £8.46. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £3.88 that is £388 to £970 a year per listing.
- Average price
- £3.88under the $15 to $100 sweet spot
- Price range
- £2.67–£8.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £388–£970
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #635 within Cards & Card Stock. It carries 92 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 5.7%
- Average rank
- #635in Cards & Card Stock
- Average rating
- 4.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 92per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 0 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top 1st Wedding Anniversary Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
1st Anniversary Card for Couple - Cute Pair of Loo Rolls Design - Paper Anniversary Card - A5 Size Card with Red Envelope
- Price
- £3.38
- Rating
- 5.0/5
- Reviews
- 20
- Age
- 4mo ago
Maise & Rose 1st Wedding Anniversary Card For Special Couple | P30
- Price
- £4.01
- Rating
- 4.8/5
- Reviews
- 80
- Age
- 2y ago
Maise & Rose 1st Anniversary Card For Couple You Were Meant To Bee 216
- Price
- £4.02
- Rating
- 4.8/5
- Reviews
- 73
- Age
- 1y ago
Happy Anniversary Card One Whole Year Heart Wedding Anniversary Congratulations Celebration Card to a special couple
- Price
- £3.40
- Rating
- 4.9/5
- Reviews
- 72
- Age
- 3y ago
Huxters 1st Anniversary Card for Husband or Wife 1 year down and the Adventure Continues Pooh and Piglet Wedding Anniversary Love - 14.8cm (1 year)
- Price
- £3.43
- Rating
- 4.7/5
- Reviews
- 420
- Age
- 1y ago
Trending
90-day click momentum
AIKOBAA 1st Wedding Anniversary Card Paper Anniversary for Husband Wife or Couple One Year Married Branch with Three Hearts Paper Marks the Beginning of Your Story 14x14cm 300gsm with Kraft En
- Price
- £3.36
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Funny One Year Anniversary Card with Envelope 1 Year Present Funny 1st Card for Him Husband Wife Boyfriend Girlfriend Together Gifts Partner Couple First Wedding Parents
- Price
- £5.00
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Anniversary Card One Year Down Forever to Go 15.2 x 15.2 cm with Kraft Envelope Textured Matte Finish Blank Inside
- Price
- £3.41
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago
1st Anniversary Card for Couple - Cute Pair of Loo Rolls Design - Paper Anniversary Card - A5 Size Card with Red Envelope
- Price
- £3.38
- Rating
- 5.0/5
- Reviews
- 20
- Age
- 4mo ago
Handmade Crochet Heart with Envelope - First Anniversary Card for Husband 1 Year Wedding Anniversary Gifts for Him One Year Anniversary Paper Gifts for Couples Boyfriend & Girlfriend
- Price
- £3.48
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 9mo ago
Newest
by launch dateAIKOBAA 1st Wedding Anniversary Card Paper Anniversary for Husband Wife or Couple One Year Married Branch with Three Hearts Paper Marks the Beginning of Your Story 14x14cm 300gsm with Kraft En
- Price
- £3.36
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
1st Anniversary Card for Couple - Cute Pair of Loo Rolls Design - Paper Anniversary Card - A5 Size Card with Red Envelope
- Price
- £3.38
- Rating
- 5.0/5
- Reviews
- 20
- Age
- 4mo ago
Funny One Year Anniversary Card with Envelope 1 Year Present Funny 1st Card for Him Husband Wife Boyfriend Girlfriend Together Gifts Partner Couple First Wedding Parents
- Price
- £5.00
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
LimaLima Paper Wedding Anniversary Card 1st Gift Celebrating 1 Year For Him Her Husband & Wife
- Price
- £3.11
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 8mo ago
Handmade Crochet Heart with Envelope - First Anniversary Card for Husband 1 Year Wedding Anniversary Gifts for Him One Year Anniversary Paper Gifts for Couples Boyfriend & Girlfriend
- Price
- £3.48
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
30
Top-5 brand share
46%
Top 20: 94%
Top-5 click share
40%
Top 20: 86%
Open market
49%
- Maise & Rose17%
- Olivia Samuel12%
- Old English Company6%
- Bluebellinda6%
- Huxters5%
- AIKOBAA5%
Demand
1st Wedding Anniversary Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.5×
Search terms
Top 1st Wedding Anniversary Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 1st wedding anniversary card36K/yr
- 1st anniversary card25K/yr
- first wedding anniversary card14K/yr
- first anniversary card13K/yr
- 1 year anniversary card12K/yr
- first wedding anniversary cards7K/yr
- one year anniversary card5K/yr
Reviews and returns
What reviews say buyers love and hate about 1st Wedding Anniversary Card
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very disappointed card is printed upside down
very disappointed as it is a lovely print
Printed the wrong way
Personally, I think it's a little expensive for what it is,
too pricey
no instructions on the outside of that envelope so driver bent envelope to put in letterbox
Not worth the money for a bit of paper
Love
Good quality and delivered on time
Great quality card
Good quality
good value
Good buy
reasonably priced
Good quality paper, reasonably priced and arrived in a timely manner
It was well made on good paper with a nice design
This is a decent quality card in a standard A5 size, the paper is a good thickness and sturdy, and the print is a nice quality
Great design
True elegance
Great card with a cute design
As advertised, perfect
Perfect as described and pictured
it is just what I was looking for
Return
0.1% Return rate 0% Fixable by listing
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 1st Wedding Anniversary Card questions
Answered from the same tracked data.