18th Birthday Card

Shoppers searched for this 455K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.

Searches, last 12 months

455K

Growth, 90 days vs prior 90

-5.1%

Conversion, latest week

9.0%

Market size, estimated

£175Ka year

Peak month

January1.5× the quietest month

Top search term

18th birthday card240K searches a year

Listings sell for £4.25 on average, from £2.19 to £11.66. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £4.25 that is £2K to £3K a year per listing.

Average price

£4.25under the $15 to $100 sweet spot

Price range

£2.19–£11.66

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

£2K–£3K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #1,905 within Cards & Card Stock. It carries 251 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

96%

Out of stock, average day

1.6%

Average rank

#1,905in Cards & Card Stock

Average rating

4.61 starsAmazon United Kingdom average 4.36 stars

Average reviews

251per listing

Listings tracked

69

36 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

36

Successful launches

0Amazon's first-year sales bar

Average brand age

26 months