160gsm paper a4 white
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Avg price
Great£19.89avg listing price — sweet spot $15–$100
Price range
Great£7.12–£40.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,140.7avg incumbent reviews — the moat a new listing must climb
Market size
Okay£122K£122K/yr · 38K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, 160gsm paper a4 white is a £122K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 42/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
160gsm paper a4 white market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- £119K–£159K
- units × avg price
- Conversion rate
- 16.1%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 10%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- NAVIGATOR Office Paper Solutions97%
- NAVIGATOR3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.0×
Top 160gsm paper a4 white search terms
- navigator paper 80gsm15K/yr
- navigator paper14K/yr
- navigator7K/yr
- navigator a4 paper3K/yr
Top 160gsm paper a4 white products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Navigator Universal A4 80gsm Paper - Box of 5 Reams (5x500 Sheets)
NAVIGATOR Office Paper Solutions£19.214.6★13,725 rev
Navigator FSC Universal Paper A4 80gsm 500 Sheets
NAVIGATOR Office Paper Solutions£7.124.7★170 rev
Navigator Universal NAVA480-2 A4 Paper 80gsm 10 reams (5 000 sheets of paper) White
NAVIGATOR Office Paper Solutions£40.624.7★82 rev
Navigator Paper Colour Documents Ultra Smooth A4 120gsm 500 Sheets
NAVIGATOR Office Paper Solutions£9.754.7★322 rev
Navigator 210 x 297 mm A4 90gsm Expression Copier Paper - White (Pack of 2500 Sheets)
NAVIGATOR Office Paper Solutions£23.334.6★1,157 rev
Newest
by launch dateNavigator Paper Colour Documents Ultra Smooth A4 120gsm 500 Sheets
NAVIGATOR Office Paper Solutions£9.75322 rev
Navigator FSC Universal Paper A4 80gsm 500 Sheets
NAVIGATOR Office Paper Solutions£7.12170 rev
Navigator Universal NAVA480-2 A4 Paper 80gsm 10 reams (5 000 sheets of paper) White
NAVIGATOR Office Paper Solutions£40.6282 rev
Navigator A4 120gsm Presentation Paper 2000 Sheets
NAVIGATOR£27.90150 rev
Navigator 210 x 297 mm A4 90gsm Expression Copier Paper - White (Pack of 2500 Sheets)
NAVIGATOR Office Paper Solutions£23.331,157 rev
Trending
90-day click momentumNavigator Universal NAVA480-2 A4 Paper 80gsm 10 reams (5 000 sheets of paper) White
NAVIGATOR Office Paper Solutions£40.624.7★
NAVIGATOR A4 Colour Document (Pack of 8 half Reams) White 120 g
NAVIGATOR Office Paper Solutions£27.904.6★
Navigator Universal A4 80gsm Paper - Box of 5 Reams (5x500 Sheets)
NAVIGATOR Office Paper Solutions£19.214.6★
Navigator 210 x 297 mm A4 90gsm Expression Copier Paper - White (Pack of 2500 Sheets)
NAVIGATOR Office Paper Solutions£23.334.6★
Navigator FSC Universal Paper A4 80gsm 500 Sheets
NAVIGATOR Office Paper Solutions£7.124.7★
What buyers say about 160gsm paper a4 white
What buyers praise and complain about, mined from review topics.What buyers love
“Good thick paper”
“Just has that quality feel at a competitive price”
“Decent price”
“Printing looks perfect”
“Brilliant paper,very white and smooth and great for crafting”
“Great colour”
“Good thick paper”
“Perfect weight for home printer”
“As described”
“Ink absorption minimal”
What buyers complain about
“Causes paper jams. not many”
“maybe its too heavy”
“Causes paper jams. not many”
“Very thick paper”
“The product itself is great - good quality goes through the printer well BUT more than a quarter of the sheets were damaged at the corners in transit so can't be used even for home projects as won't go through the printer without jamming”
“its quality was bad”
“The print doesnt show on the reverse of the sheet”
“I notice it has gone up in price since the last pack I bought”
Top return reasons
Common questions
- Is 160gsm paper a4 white profitable to sell on Amazon United Kingdom?
- The niche generates £122K/yr across 10 tracked products. 90-day search growth is -8.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the 160gsm paper a4 white niche?
- 2 brands and 33 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in 160gsm paper a4 white?
- Top complaints mined from reviews: Paper Quality, Weight Heavy, Jamming/Clogging. The return rate is 0.1%.
- When does demand for 160gsm paper a4 white peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the 160gsm paper a4 white niche?
- Listings span £7.12–£40.62; the average listing price is £19.89 (sweet spot $15–$100). The average incumbent carries 2,141 reviews — the moat a new listing must climb.