160gsm Paper A4 White
FailThe top 5 brands take 100% of clicks, so 160gsm Paper A4 White is a Fail.
- Flapen Score
- 42 / 100Ranks 550 of 835 Stationery & Office Supplies niches · −5 vs the category median of 4742
- Market size
- £122K/yr38K searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 84%top-5 click share · 2 brands · 33 sellers
Flapen Score
160gsm Paper A4 White against its category
The dotted line is the Stationery & Office Supplies average. Past it, 160gsm Paper A4 White is stronger. Inside it, weaker.
Market
The 160gsm Paper A4 White market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 160gsm Paper A4 White 38K times last year and spent an estimated £122K. All 2 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
16.1% of searches ended in a purchase last week.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 16.1%
- Market size, estimated
- £122Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- navigator paper 80gsm15K searches a year
02 · Price
A sale here is worth £19.89.
Listings sell for £19.89 on average, from £7.12 to £40.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £19.89 that is £10K to £15K a year per listing.
- Average price
- £19.89inside the $15 to $100 sweet spot
- Price range
- £7.12–£40.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £10K–£15K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
10% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Paper. It carries 2,141 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 10%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #42in Paper
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,141per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top 160gsm Paper A4 White products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Navigator Universal A4 80gsm Paper - Box of 5 Reams (5x500 Sheets)
- Price
- £19.21
- Rating
- 4.6/5
- Reviews
- 13,725
- Age
- 19y ago

Navigator FSC Universal Paper A4 80gsm 500 Sheets
- Price
- £7.12
- Rating
- 4.7/5
- Reviews
- 170
- Age
- 10y ago

Navigator Universal NAVA480-2 A4 Paper 80gsm 10 reams (5 000 sheets of paper) White
- Price
- £40.62
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 10y ago

Navigator Paper Colour Documents Ultra Smooth A4 120gsm 500 Sheets
- Price
- £9.75
- Rating
- 4.7/5
- Reviews
- 322
- Age
- 10y ago

Navigator 210 x 297 mm A4 90gsm Expression Copier Paper - White (Pack of 2500 Sheets)
- Price
- £23.33
- Rating
- 4.6/5
- Reviews
- 1,157
- Age
- 13y ago
Trending
90-day click momentum
Navigator Universal NAVA480-2 A4 Paper 80gsm 10 reams (5 000 sheets of paper) White
- Price
- £40.62
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 10y ago

NAVIGATOR A4 Colour Document (Pack of 8 half Reams) White 120 g
- Price
- £27.90
- Rating
- 4.6/5
- Reviews
- 657
- Age
- 14y ago

Navigator Universal A4 80gsm Paper - Box of 5 Reams (5x500 Sheets)
- Price
- £19.21
- Rating
- 4.6/5
- Reviews
- 13,725
- Age
- 19y ago

Navigator 210 x 297 mm A4 90gsm Expression Copier Paper - White (Pack of 2500 Sheets)
- Price
- £23.33
- Rating
- 4.6/5
- Reviews
- 1,157
- Age
- 13y ago

Navigator FSC Universal Paper A4 80gsm 500 Sheets
- Price
- £7.12
- Rating
- 4.7/5
- Reviews
- 170
- Age
- 10y ago
Newest
by launch date
Navigator Paper Colour Documents Ultra Smooth A4 120gsm 500 Sheets
- Price
- £9.75
- Rating
- 4.7/5
- Reviews
- 322
- Age
- 10y ago

Navigator FSC Universal Paper A4 80gsm 500 Sheets
- Price
- £7.12
- Rating
- 4.7/5
- Reviews
- 170
- Age
- 10y ago

Navigator Universal NAVA480-2 A4 Paper 80gsm 10 reams (5 000 sheets of paper) White
- Price
- £40.62
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 10y ago

Navigator A4 120gsm Presentation Paper 2000 Sheets
- Price
- £27.90
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 11y ago

Navigator 210 x 297 mm A4 90gsm Expression Copier Paper - White (Pack of 2500 Sheets)
- Price
- £23.33
- Rating
- 4.6/5
- Reviews
- 1,157
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- NAVIGATOR Office Paper Solutions97%
- NAVIGATOR3%
- Open — no brand owns it (0%)
Demand
160gsm Paper A4 White search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.0×
Search terms
Top 160gsm Paper A4 White search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- navigator paper 80gsm15K/yr
- navigator paper14K/yr
- navigator7K/yr
- navigator a4 paper3K/yr
Reviews and returns
What reviews say buyers love and hate about 160gsm Paper A4 White
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Causes paper jams. not many
Very thick paper
Paper exposed and damaged
maybe its too heavy
Heavy and not easy for me to take to shop to return
Causes paper jams. not many
As a result it kept jamming
Very thick paper
It is on the thin side for standalone cards really
The product itself is great - good quality goes through the printer well BUT more than a quarter of the sheets were damaged at the corners in transit so can't be used even for home projects as won't go through the printer without jamming
Love
Good thick paper
Ideal paper for my printer
Best paper
Just has that quality feel at a competitive price
Also a quality feel to the sheets
Excellent quality
Decent price
Value for money
Good price
Printing looks perfect
prints look clearer
Prints good
Brilliant paper,very white and smooth and great for crafting
I really like the bright whiteness of this paper
The Paper is a brilliant white
Return
0.1% Return rate 3% Fixable by listing
Causes paper jams. not many
Very thick paper
Paper exposed and damaged
Keep looking
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Best Flapen score
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FAQ
Common 160gsm Paper A4 White questions
Answered from the same tracked data.









