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160gsm Paper A4 White

Fail

The top 5 brands take 100% of clicks, so 160gsm Paper A4 White is a Fail.

Flapen Score
42
42 / 100
Ranks 550 of 835 Stationery & Office Supplies niches · −5 vs the category median of 47
Market size
£122K/yr38K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
84%top-5 click share · 2 brands · 33 sellers

Flapen Score

160gsm Paper A4 White against its category

The dotted line is the Stationery & Office Supplies average. Past it, 160gsm Paper A4 White is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 160gsm Paper A4 White market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 160gsm Paper A4 White 38K times last year and spent an estimated £122K. All 2 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

16.1% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
16.1%
Market size, estimated
£122Ka year
Peak month
January2.0× the quietest month
Top search term
navigator paper 80gsm15K searches a year

02 · Price

A sale here is worth £19.89.

Listings sell for £19.89 on average, from £7.12 to £40.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £19.89 that is £10K to £15K a year per listing.

Average price
£19.89inside the $15 to $100 sweet spot
Price range
£7.12–£40.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£10K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

10% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Paper. It carries 2,141 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#42in Paper
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,141per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top 160gsm Paper A4 White products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£18K£37K£55K£73K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • NAVIGATOR Office Paper Solutions97%
  • NAVIGATOR3%
  • Open — no brand owns it (0%)

Demand

160gsm Paper A4 White search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Search terms

Top 160gsm Paper A4 White search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • navigator paper 80gsm15K/yr
  • navigator paper14K/yr
  • navigator7K/yr
  • navigator a4 paper3K/yr

Reviews and returns

What reviews say buyers love and hate about 160gsm Paper A4 White

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paper Quality11%−0.03

Causes paper jams. not many

Very thick paper

Paper exposed and damaged

Weight Heavy11%−0.05

maybe its too heavy

Heavy and not easy for me to take to shop to return

Jamming/Clogging8%−0.02

Causes paper jams. not many

As a result it kept jamming

Thickness6%−0.06

Very thick paper

It is on the thin side for standalone cards really

Home Usability5%−0.01

The product itself is great - good quality goes through the printer well BUT more than a quarter of the sheets were damaged at the corners in transit so can't be used even for home projects as won't go through the printer without jamming

Love

Paper Quality47%−0.03

Good thick paper

Ideal paper for my printer

Best paper

Quality-Overall19%+1.61

Just has that quality feel at a competitive price

Also a quality feel to the sheets

Excellent quality

Value For Money11%+1.66

Decent price

Value for money

Good price

Print Quality6%−0.11

Printing looks perfect

prints look clearer

Prints good

Paper Brightness3%+0.45

Brilliant paper,very white and smooth and great for crafting

I really like the bright whiteness of this paper

The Paper is a brilliant white

Return

0.1% Return rate 3% Fixable by listing

Paper Quality61%▅██▄▇▇

Causes paper jams. not many

Very thick paper

Paper exposed and damaged

Paper Compatibility5%▁▄▁█▅▃
Product Condition4%▁▃▁█▁▃
Defective Material/Parts4%▁▁▇▁▁█
Moist/Dry4%█▁▁▁█▂

FAQ

Common 160gsm Paper A4 White questions

Answered from the same tracked data.