13th Birthday Card

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months

149K

Growth, 90 days vs prior 90

-6.0%

Conversion, latest week

10.4%

Market size, estimated

£60Ka year

Peak month

February1.8× the quietest month

Top search term

13th birthday card64K searches a year

Listings sell for £3.85 on average, from £2.19 to £13.31. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £3.85 that is £385 to £963 a year per listing.

Average price

£3.85under the $15 to $100 sweet spot

Price range

£2.19–£13.31

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

£385–£963

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #2,189 within Cards & Card Stock. It carries 284 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

98%

Out of stock, average day

4.5%

Average rank

#2,189in Cards & Card Stock

Average rating

4.65 starsAmazon United Kingdom average 4.36 stars

Average reviews

284per listing

Listings tracked

56

26 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

26

Successful launches

3Amazon's first-year sales bar

Average brand age

25 months