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Zip String

Maybe

The products selling today average only 4.1★. But the top 5 brands take 95% of clicks, so Zip String is a Maybe.

Flapen Score
55
55 / 100
Top 28% of 875 Pet Supplies niches · +5 vs the category median of 50
Market size
£142K/yr230K searches / yr
90-day growth
+57.2%search demand this quarter
Competition
61%top-5 click share · 7 brands · 12 sellers

Flapen Score

Zip String against its category

The dotted line is the Pet Supplies average. Past it, Zip String is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zip String market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zip String 230K times last year and spent an estimated £142K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +57.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £142K a year.

Searches, last 12 months
230K
Growth, 90 days vs prior 90
+57.2%
Conversion, latest week
3.4%
Market size, estimated
£142Ka year
Peak month
November9.3× the quietest month
Top search term
zip string98K searches a year

02 · Price

A sale here is worth £18.01.

Listings sell for £18.01 on average, from £8.11 to £38.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £18.01 that is £5K to £9K a year per listing.

Average price
£18.01inside the $15 to $100 sweet spot
Price range
£8.11–£38.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #233 within Toys. It carries 2,219 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#233in Toys
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,219per listing
Listings tracked
15

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Zip String products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£43K£57K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

12

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

2%

  • ZipString71%
  • nnOuOnn7%
  • Vutlace6%
  • Jognee6%
  • Jtffjsy5%
  • CMANLNYK3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Zip String search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 9.3×

Search terms

Top Zip String search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • zip string98K/yr
  • zipstring57K/yr
  • zip string arcana9K/yr
  • zip string toy30K/yr
  • string launcher16K/yr
  • string toy4K/yr
  • string shooter7K/yr
  • string rope launcher4K/yr
  • string launching web shooter4K/yr

Reviews and returns

What reviews say buyers love and hate about Zip String

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Fun/Entertainment Experience”
18%of negative reviews mention “Value For Money”
1.4%of orders come back
“expensive”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Zip String questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data