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Yumove Calming Care for Dogs

Fail

The top 5 products take 100% of clicks, so Yumove Calming Care for Dogs is a Fail.

Flapen Score
42
42 / 100
Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 50
Market size
£37K/yr24K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
100%top-5 click share · 2 brands · 3 sellers

Flapen Score

Yumove Calming Care for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Yumove Calming Care for Dogs is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yumove Calming Care for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yumove Calming Care for Dogs 24K times last year and spent an estimated £37K. All 2 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
8.8%
Market size, estimated
£37Ka year
Peak month
November1.9× the quietest month
Top search term
yumove calming care for dogs15K searches a year

02 · Price

A sale here is worth £17.44.

Listings sell for £17.44 on average, from £14.94 to £21.78. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 500 to 750 of them. At £17.44 that is £9K to £13K a year per listing.

Average price
£17.44inside the $15 to $100 sweet spot
Price range
£14.94–£21.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Health Supplies. It carries 3,574 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#3in Health Supplies
Average rating
3.93 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,574per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Yumove Calming Care for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • YuMOVE95%
  • Pooch & Mutt5%

Demand

Yumove Calming Care for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Yumove Calming Care for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yumove calming care for dogs15K/yr
  • yucalm for dogs6K/yr
  • yucalm3K/yr

Reviews and returns

What reviews say buyers love and hate about Yumove Calming Care for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money40%−0.36

I feel these are expensive for the quantity

Expensive compared to other calming treats

Not good value

Functionality-Overall30%−0.25

doesn't seem to have had any effect

hasn't helped

Don't work

Taste-Overall20%−0.25

Different taste. apparently

Unfortunately my dog won't eat these as really doesn't like the taste

Not a tasty treat

Ingredients-Overall5%−0.04

I was buying a competitors and switched last minute to buy Pooch & Mutt calming treats and now realise I didn't check the ingredients

Love

Soothing/Teething36%+2.72

Calming treats

Calming tablets

Works well in calming our dog

Pet Friendly18%

Our dog likes these

The hound likes them

they work, the dogs enjoy taking them, repeat order and recommended to many doggy friends

Quality-Overall18%+1.21

Great product

Very good product

really good product

Value For Money9%−0.36

thought i would give these a go since they are a lot cheaper

Taste-Overall9%−0.25

he did like the taste so it came in as a handy little treat

FAQ

Common Yumove Calming Care for Dogs questions

Answered from the same tracked data.