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Yak Chews for Puppies

Fail

Shoppers spend only $37K a year here, so Yak Chews for Puppies is a Fail.

Flapen Score
43
43 / 100
Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 50
Market size
£37K/yr41K searches / yr
90-day growth
-23.3%search demand this quarter
Competition
65%top-5 click share · 10 brands · 16 sellers

Flapen Score

Yak Chews for Puppies against its category

The dotted line is the Pet Supplies average. Past it, Yak Chews for Puppies is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yak Chews for Puppies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yak Chews for Puppies 41K times last year and spent an estimated £37K. The top 5 brands take 81% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

10.6% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-23.3%
Conversion, latest week
10.6%
Market size, estimated
£37Ka year
Top search term
yak chews for puppies21K searches a year

02 · Price

A sale here is worth £8.47.

Listings sell for £8.47 on average, from £2.49 to £17.29. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £8.47 that is £2K to £4K a year per listing.

Average price
£8.47under the $15 to $100 sweet spot
Price range
£2.49–£17.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #74 within Health Supplies. It carries 1,117 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#74in Health Supplies
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,117per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Yak Chews for Puppies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

16

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

13%

  • Himmaleh43%
  • BUGALUGS14%
  • the K2 Yak chew10%
  • Pets Purest8%
  • Fuzzl6%
  • Yakers6%
  • Open — no brand owns it (4 brands, 13%)

Demand

Yak Chews for Puppies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600FebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 6 of 12 months tracked

Search terms

Top Yak Chews for Puppies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yak chews for puppies21K/yr
  • yak chews for small dogs7K/yr
  • puppy yak chews from 8 weeks3K/yr
  • yak chews for dogs small4K/yr
  • puppy yak chews3K/yr
  • yak milk chews for puppies3K/yr

Reviews and returns

What reviews say buyers love and hate about Yak Chews for Puppies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.29

as small sticks

Ridiculously small

Thought they were bigger than what I received

Value For Money8%

a bit pricey

quite expensive

Expensive

Ease Of Chewing/Swallowing8%+0.73

Chew dticks

Dog chews

Very Very hard chews

Durability7%−0.04

Broke in 3 pieces when I dropped on the floor

Didn't last as long as other brands

Not So Long Lasting

Hard Feel7%−0.08

These are really hard

Very hard little stick

Way too hard for a puppy

Love

Pet Friendly30%

Our dogs love these

Great for dogs

Dog happy

Ease Of Chewing/Swallowing16%+0.73

Easy to chew,eat

happily chewing away

Good chews

Value For Money11%

Good price

Good value for money

Excellent value for money

Durability7%−0.04

They have been lasting well

durable enough to keep him busy for hours rather than being gone in minutes

Durable and will keep your pet occupied for a few hours

Size-Overall7%−0.29

Nice size

Very happy dog a good size

Great size for small dogs

FAQ

Common Yak Chews for Puppies questions

Answered from the same tracked data.