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Xxl Dog Crate

Fail

Demand is soft, at -16.8% this quarter, so Xxl Dog Crate is a Fail.

Flapen Score
40
40 / 100
Ranks 743 of 875 Pet Supplies niches · −10 vs the category median of 50
Market size
£160K/yr97K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
59%top-5 click share · 15 brands · 17 sellers

Flapen Score

Xxl Dog Crate against its category

The dotted line is the Pet Supplies average. Past it, Xxl Dog Crate is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Xxl Dog Crate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Xxl Dog Crate 97K times last year and spent an estimated £160K. The top 5 brands take 77% of clicks. Demand peaks in Feb–Sep–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £160K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
1.9%
Market size, estimated
£160Ka year
Peak month
February1.7× the quietest month
Top search term
xxl dog crate47K searches a year

02 · Price

A sale here is worth £85.19.

Listings sell for £85.19 on average, from £36.48 to £251.63. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £85.19 that is £0 to £9K a year per listing.

Average price
£85.19inside the $15 to $100 sweet spot
Price range
£36.48–£251.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #36 within Crates, Houses & Pens. It carries 3,872 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
52%
Out of stock, average day
9.6%
Average rank
#36in Crates, Houses & Pens
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,872per listing
Listings tracked
25

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Xxl Dog Crate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£48K£64K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

17

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

59%

Top 20: 94%

Open market

18%

  • Feandrea30%
  • Amazon Basics24%
  • Cardys11%
  • BingoPaw6%
  • Vivo Technologies6%
  • MidWest Homes for Pets5%
  • Open — no brand owns it (9 brands, 18%)

Demand

Xxl Dog Crate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Sep, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Xxl Dog Crate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • xxl dog crate47K/yr
  • heavy duty dog crate24K/yr
  • xxxl dog crate6K/yr
  • xxl dog cage4K/yr
  • 48 inch dog crate6K/yr
  • dog crate xxl5K/yr
  • heavy duty dog cage5K/yr

Reviews and returns

What reviews say buyers love and hate about Xxl Dog Crate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength17%−0.12

Not strong

A bit flimsy

Flimsy

Size-Overall13%+1.36

Its big

not the size that it says it is

it was wayyyy to small

Quality-Overall9%+0.11

replacing it already as poor quality door

Overpriced for the crap quality

just lacks in quality

Durability6%−0.02

doesnt last long

others are starting to crack

My shar pei x destroyed it within a week

Ease Of Use5%−0.03

The door is a nightmare to get open

Hard to open the gates

I feel it could have been designed to be more user friendly

Love

Strength23%−0.12

good sturdy bars

Strong enough

The construction is very sturdy

Quality-Overall16%+0.11

great quality, easy to assemble

seems well made

Brilliant quality

Size-Overall14%+1.36

Good size

Great size very big

the XXL is the perfect size for him to grow into

Value For Money13%+1.82

Excellent value for money

Good value

reasonable price

Assembly/Installation8%−0.03

It was also simple to set up

easy to assemble

easy to put together, recommended

Return

2.0% Return rate 75% Fixable by listing

Size-Overall70%▇███▇▇

Its big

not the size that it says it is

it was wayyyy to small

Strength7%▂▃▆▄▇█

Not strong

A bit flimsy

Flimsy

Defective Material/Parts4%█▆▃█▃▂
Escape Proof4%▆█▁▄█▁
Weight Heavy2%█▃▃▂▄▃

So stop saying heavy duty because it is not

This is Not heavy duty at all for xl bully

Its incredibly heavy

FAQ

Common Xxl Dog Crate questions

Answered from the same tracked data.