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Xxl Dog Crate

soft demand (-16.8% this quarter) — Xxl Dog Crate doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 34Growth 17Conversion 24Competition 44Returns 75Price range 30Avg price 80Brand share 47Review moat 26Quality gap 50
This niche Category average

Is Xxl Dog Crate profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Xxl Dog Crate is a £160K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Feb–Sep–Nov. Verdict: Skip it — 40/100.

Xxl Dog Crate: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.8% over the last 90 days and 1.9% of searches end in a purchase.

£160K

revenue / yr

Units sold / yr2K
Search volume / yr-16.8%97K
Conversion rate1.9%
Avg price£85.19

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers15 · 17
Top-5 product click share59%
Open market23%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement92%
New entrants (1y)8· 3 succeeded
Avg rating4.5★
Avg reviews3,872

Top Xxl Dog Crate products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£16K£32K£48K£64K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

17

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

59%

Top 20: 94%

Open market

18%

  • Feandrea30%
  • Amazon Basics24%
  • Cardys11%
  • BingoPaw6%
  • Vivo Technologies6%
  • MidWest Homes for Pets5%
  • Open — no brand owns it (9 brands, 18%)

Xxl Dog Crate demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume97KCVR1.9%Products25Brands15Top 5 Brands77%OOS Rate9.6%Rating4.5★Reviews3,872Avg BSR#36
4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Sep, Nov · busiest ÷ quietest = 1.7×

Top Xxl Dog Crate search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • xxl dog crate47K/yr
  • heavy duty dog crate24K/yr
  • xxxl dog crate6K/yr
  • xxl dog cage4K/yr
  • 48 inch dog crate6K/yr
  • dog crate xxl5K/yr
  • heavy duty dog cage5K/yr

What reviews say buyers love and hate about Xxl Dog Crate

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Strength23%

good sturdy bars

Quality-Overall16%

great quality, easy to assemble

Size-Overall14%

Good size

Value For Money13%

Excellent value for money

Assembly/Installation8%

It was also simple to set up

What buyers complain about

68% of reviews
Strength17%

Not strong

Size-Overall13%

Its big

Quality-Overall9%

replacing it already as poor quality door

Durability6%

doesnt last long

Ease Of Use5%

The door is a nightmare to get open

Xxl Dog Crate return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
70%
2Strength
7%
3Defective Material/Parts
4%
4Escape Proof
4%
5Weight Heavy
2%

Common Xxl Dog Crate questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Xxl Dog Crate 40/100 on Amazon United Kingdom — Skip it. The niche generates £160K/yr across 25 tracked products. 3 of 8 products launched in the last 360 days are still selling. Search demand moved -16.8% over the last 90 days.
Search demand for Xxl Dog Crate on Amazon United Kingdom peaks in Feb–Sep–Nov, where the busiest month runs 1.7× the quietest.