xxl dog crate
Skip itSoft demand (-16.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£85.19avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay£160K£160K/yr · 97K searches
Price range
Okay£36.48–£251.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,872.16avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, xxl dog crate is a £160K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Feb–Sep–Nov. Verdict: Skip it — 40/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
xxl dog crate market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £128K–£170K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 52%
- Sponsored
- 92%
- Out of stock
- 9.6%
- Avg brand age
- 39 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
17
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
59%
Top 20: 94%
Open market
18%
- Feandrea30%
- Amazon Basics24%
- Cardys11%
- BingoPaw6%
- Vivo Technologies6%
- MidWest Homes for Pets5%
- Open — no brand owns it (9 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.Peak months: Feb, Sep, Nov · busiest ÷ quietest = 1.7×
Top xxl dog crate search terms
- xxl dog crate47K/yr
- heavy duty dog crate24K/yr
- xxxl dog crate6K/yr
- xxl dog cage4K/yr
- 48 inch dog crate6K/yr
- dog crate xxl5K/yr
- heavy duty dog cage5K/yr
Top xxl dog crate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics XXL Metal Dog Crate/Cage with Tray Durable and Foldable Dog Cage with Double Door Black XXL 122cm (48)
Amazon Basics£58.734.6★29,489 rev
Feandrea Dog Crate Foldable Dog Cage with 2 Doors Removable Tray 122 x 74.5 x 80.5 cm XXL Black PPD48H
Feandrea£44.494.6★10,870 rev
Cardys Dog Crate XXL | Dog Cage with 2 Doors for Dual Access | Easy Clean Removable Plastic Tray | Folding Metal Heavy Duty Frame | Training & Travel Crate Extra Large Dog Crate 48 inch - Sliding Lock
Cardys£63.654.6★2,657 rev
Feandrea Heavy-Duty Dog Crate 5-Minute Quick Assembly Foldable Dog Kennel Cage with Lockable Wheels Double Doors Escape Proof Fixed Bottom Ink Black 122 x 75 x 88 cm PPD035BH01
Feandrea£90.034.2★31 rev
MidWest Homes for Pets Solutions Series XXL Double Door 137 cm Dog Crate for the Largest Breeds Sturdy Drop Pin Assembly Black E-Coated
MidWest Homes for Pets£97.144.7★17,277 rev
Newest
by launch date
48 inch Heavy-Duty Dog Crate XXL for Large Dogs 121 x 78 x 93 cm
Generic£187.050 rev
Feandrea Heavy-Duty Dog Crate 5-Minute Quick Assembly Foldable Dog Kennel Cage with Lockable Wheels Double Doors Escape Proof Fixed Bottom Ink Black 122 x 75 x 88 cm PPD035BH01
Feandrea£90.0331 rev
Feandrea Heavy-Duty Dog Crate 5-Minute Quick Assembly Foldable Dog Kennel Cage with Lockable Wheels Double Doors Escape Proof Fixed Bottom Ink Black 93.5 x 59 x 71 cm PPD032BH01
Feandrea£58.3931 rev
Fobyfurny Heavy Duty Dog Crate 122 x 74.5 x 80.5 cm 4-Door Black
Fobyfurny£77.8430 rev
Fobyfurny Heavy Duty Dog Crate 107 x 70 x 75 cm 4-Door Black
Fobyfurny£60.1430 rev
Trending
90-day click momentum48 inch Heavy-Duty Dog Crate XXL for Large Dogs 121 x 78 x 93 cm
Generic£187.050.0★
Feandrea Heavy-Duty Dog Crate 5-Minute Quick Assembly Foldable Dog Kennel Cage with Lockable Wheels Double Doors Escape Proof Fixed Bottom Ink Black 93.5 x 59 x 71 cm PPD032BH01
Feandrea£58.394.2★
DIVCHI Dog Crate Heavy-Duty Folding Dog Cage for Large Dogs Chew-Resistant Metal Cage with Front & Side Doors Removable Easy-Clean Plastic Tray & Carry Handle (Black 91.5 x 58 x 63 cm)
DIVCHI£36.484.7★
Feandrea Heavy-Duty Dog Crate 5-Minute Quick Assembly Foldable Dog Kennel Cage with Lockable Wheels Double Doors Escape Proof Fixed Bottom Ink Black 122 x 75 x 88 cm PPD035BH01
Feandrea£90.034.2★
SONGMICS HOME Heavy-Duty Dog Crate Cage for Large Dogs XL Expandable with Removable Tray Door Lockable Wheels 107 x 70 x 82.5 cm Ink Black PPD023B01
SONGMICS HOME£102.293.8★
What buyers say about xxl dog crate
What buyers praise and complain about, mined from review topics.What buyers love
“good sturdy bars”
“great quality, easy to assemble”
“Good size”
“Excellent value for money”
“It was also simple to set up”
“my dog loves it”
“Beautiful piece of furniture”
“I can say its very convenient”
“Strong and durable”
“Does the job”
What buyers complain about
“Not strong”
“Its big”
“replacing it already as poor quality door”
“doesnt last long”
“The door is a nightmare to get open”
“I bit fiddly to set up”
“Not impressed poor instructions”
“So stop saying heavy duty because it is not”
“a waste of money”
“I'm now seeking a refund for false advertisement”
Top return reasons
Common questions
- Is xxl dog crate profitable to sell on Amazon United Kingdom?
- The niche generates £160K/yr across 25 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the xxl dog crate niche?
- 15 brands and 17 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in xxl dog crate?
- Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 2.0%.
- When does demand for xxl dog crate peak?
- Demand peaks in Feb–Sep–Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the xxl dog crate niche?
- Listings span £36.48–£251.63; the average listing price is £85.19 (sweet spot $15–$100). The average incumbent carries 3,872 reviews — the moat a new listing must climb.