Is xl puppy pads profitable to sell on Amazon United Kingdom?

The niche generates £43K/yr across 14 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.5%. Flapen's verdict: Skip it (44/100).

How competitive is the xl puppy pads niche?

10 brands and 17 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in xl puppy pads?

Top complaints mined from reviews: Absorbency, Size-Overall, Leak-Proof. The return rate is 0.3%.

What does it cost to enter the xl puppy pads niche?

Listings span £6.24–£24.79; the average listing price is £13.76 (sweet spot $15–$100). The average incumbent carries 32,588 reviews — the moat a new listing must climb.

xl puppy pads

Skip it

A deep review moat (32,588 avg reviews) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£13.76

avg listing price — sweet spot $15–$100

Price range

Good£6.24–£24.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-24.5%

90-day search growth — must beat 0% to launch

Market size

Bad£43K

£43K/yr · 28K searches

Review moat

Bad32,587.5

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United Kingdom niche tracking, xl puppy pads is a £43K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 44/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

xl puppy pads market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: £34K–£41K; units × avg price
Conversion rate: 10.9%
Avg BSR: #22
Page quality: 0%
Prime: 86%
Sponsored: 100%
Out of stock: 4.6%
Avg brand age: 45 months
Avg seller age: 195 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

12%

Amazon Basics38%
Powools18%
Simple Solution11%
Flying Paws10%
Barpor6%
Gardner Pet5%
Open — no brand owns it (4 brands, 12%)

Demand

Weekly Amazon search volume, last 8 weeks — -24.5% search growth over the last 90 days.

Open Trend

Top xl puppy pads search terms

xl puppy pads15K/yr -19.6%7.9% conv.
extra large puppies pads10K/yr -31.4%10.5% conv.
xl puppy pads 100 pack4K/yr -18.3%6.3% conv.

All search terms

Top xl puppy pads products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Dog and Puppy Training Pads Leakproof 5-Layer Design with Quick-Dry Surface X-Large Pack of 40 Blue

Amazon Basics£11.284.5★224,458 rev

Simple Solution Extra Large Absorbent Premium Dog and Puppy Training Pads - Pack of 10 white

Simple Solution£6.244.5★1,297 rev

Powools Extra Large Puppy Pads 86 x 71 cm Pack of 100 Leak-Proof

Powools£24.794.5★279 rev

Flying Paws Puppy Pads XL Activated Carbon Dog Training Pads 60×90 cm

Flying Paws£13.903.9★190 rev

Powools Extra Large Puppy Pads 86 x 71 cm 50 Pack Quick-Dry

Powools£17.194.7★99 rev

Newest

by launch date

Dog Training Pads 60 x 90cm - Extra Large Puppy Pads Super Absorbent Leakproof Wee Pads Disposable Pet Toilet Training Mats Non Toxic 5 Layer Pads for Dogs Puppies & Cats (Pack of 25)

EzeLyfe£10.790 rev

5mo ago

PETS HUB Dog & Puppy Training Pads 50 Pack Super-Absorbent Large Puppy Pads Leak-Proof Heavy Duty Dog Mats Anti-Slip and Disposable Dog Pee Pads (56 x 56 cm) (Pack of 50)

PET'S HUB£7.2555 rev

11mo ago

Gardner Pet Extra Large Puppy Pads 94x137cm XXL Dog Pee Pads 25 Pack

Gardner Pet£23.43134 rev

11mo ago

Extra Large Puppy Training Pads - Barpor 60x90cm Super Absorbent Leak-Proof Dog Pee Pads with Quick-Dry Surface 6-Layer Disposable Pet Toilet Mats Anti-Slip for Large Dogs Indoor Use - 20Pcs

Barpor£8.99147 rev

1y ago

Powools Extra Large Puppy Pads 86 x 71 cm Pack of 100 Leak-Proof

Powools£24.79279 rev

1y ago

What buyers say about xl puppy pads

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“perfect for puppies of all sizes”

Quality-Overall18%

“I got best quality pads in less price”

Absorbency13%

“Absorb well”

Leak-Proof10%

“Does not leak”

Value For Money10%

“Well worth it”

Advertised Vs Actual Product4%

“Does the job perfectly”

Ease Of Use4%

“they definitely make life easier”

Water Resistance3%

“Very big and don't slip when wet, I do need to overlap them though as the wee can run off”

Smell2%

“Good smell”

Pet Friendly2%

“Great for all dogs”

What buyers complain about

Absorbency23%

“Not absorbent”

Size-Overall16%

“Very large”

Leak-Proof16%

“Leakage poor absorbency”

Value For Money8%

“very expensive”

Water Resistance5%

“the floor would be wet 100%”

Thickness5%

“Sadly these are not thick enough”

Advertised Vs Actual Product4%

“These are not as advertised”

Quality-Overall3%

“Not good quality”

Thin3%

“Very thin poor quality”

Durability1%

“seem to tear easily”

Top return reasons

Size-Overall41%

Quality-Overall8%

Leak-Proof8%

Absorbency7%

Advertised Vs Actual Product5%

Value For Money5%

Thin5%

Escape Proof4%

Functionality-Overall4%