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Xl Puppy Pads

Fail

The average product has 32,588 reviews to catch up to, so Xl Puppy Pads is a Fail.

Flapen Score
44
44 / 100
Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 50
Market size
£43K/yr28K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
71%top-5 click share · 10 brands · 17 sellers

Flapen Score

Xl Puppy Pads against its category

The dotted line is the Pet Supplies average. Past it, Xl Puppy Pads is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Xl Puppy Pads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Xl Puppy Pads 28K times last year and spent an estimated £43K. The top 5 brands take 83% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
10.9%
Market size, estimated
£43Ka year
Top search term
xl puppy pads15K searches a year

02 · Price

A sale here is worth £13.76.

Listings sell for £13.76 on average, from £6.24 to £24.79. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £13.76 that is £1K to £3K a year per listing.

Average price
£13.76under the $15 to $100 sweet spot
Price range
£6.24–£24.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #22 within Litter & Housetraining. It carries 32,588 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
86%
Out of stock, average day
4.6%
Average rank
#22in Litter & Housetraining
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
32,588per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Xl Puppy Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

17

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

12%

  • Amazon Basics38%
  • Powools18%
  • Simple Solution11%
  • Flying Paws10%
  • Barpor6%
  • Gardner Pet5%
  • Open — no brand owns it (4 brands, 12%)

Demand

Xl Puppy Pads search demand

Weekly searches over the year. Pick a range.

600400Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Search terms

Top Xl Puppy Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • xl puppy pads15K/yr
  • extra large puppies pads10K/yr
  • xl puppy pads 100 pack4K/yr

Reviews and returns

What reviews say buyers love and hate about Xl Puppy Pads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Absorbency23%−0.12

Not absorbent

They were very ineffective with zero absorbency

Didnt absorb anything

Size-Overall16%+2.28

Very large

Way too small

Huge

Leak-Proof16%

Leakage poor absorbency

leaked through even though it was a small wee

However they seem to leak

Value For Money8%+0.18

very expensive

Great price just didnt work for my needs

complete waste of money

Water Resistance5%−0.05

the floor would be wet 100%

Not waterproof at all

These are not waterproof

Love

Size-Overall24%+2.28

perfect for puppies of all sizes

Good size

Good size for any dog

Quality-Overall18%+1.61

I got best quality pads in less price

Best quality

Excellent product

Absorbency13%−0.12

Absorb well

Good absorbent pads

They are super absorbent

Leak-Proof10%

Does not leak

No Leaks

Always use no leakage

Value For Money10%+0.18

Well worth it

good value for money

Excellent value

Return

0.3% Return rate 51% Fixable by listing

Size-Overall41%█▄▅▃█▅

Very large

Way too small

Huge

Quality-Overall8%▁▅█▁▆▁

Not good quality

Quality is not that good quality

Quality has gone down and they are thin and leak

Leak-Proof8%▁▄█▁▁▇

Leakage poor absorbency

leaked through even though it was a small wee

However they seem to leak

Absorbency7%▁█▁▁▁▄

Not absorbent

They were very ineffective with zero absorbency

Didnt absorb anything

Advertised Vs Actual Product5%▁▇▆▁█▇

These are not as advertised

Dont be fooled by the photo

FAQ

Common Xl Puppy Pads questions

Answered from the same tracked data.