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Xl Puppy Pads

Fail

The average product has 32,588 reviews to catch up to, so Xl Puppy Pads is a Fail.

Flapen Score
44
44 / 100
Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 50
Market size
£43K/yr28K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
71%top-5 click share · 10 brands · 17 sellers

Flapen Score

Xl Puppy Pads against its category

The dotted line is the Pet Supplies average. Past it, Xl Puppy Pads is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Xl Puppy Pads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Xl Puppy Pads 28K times last year and spent an estimated £43K. The top 5 brands take 83% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
10.9%
Market size, estimated
£43Ka year
Top search term
xl puppy pads15K searches a year

02 · Price

A sale here is worth £13.76.

Listings sell for £13.76 on average, from £6.24 to £24.79. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £13.76 that is £1K to £3K a year per listing.

Average price
£13.76under the $15 to $100 sweet spot
Price range
£6.24–£24.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #22 within Litter & Housetraining. It carries 32,588 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
86%
Out of stock, average day
4.6%
Average rank
#22in Litter & Housetraining
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
32,588per listing
Listings tracked
14

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Xl Puppy Pads products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

17

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

12%

  • Amazon Basics38%
  • Powools18%
  • Simple Solution11%
  • Flying Paws10%
  • Barpor6%
  • Gardner Pet5%
  • Open — no brand owns it (4 brands, 12%)

Demand

Xl Puppy Pads search demand

Weekly searches over the year. Pick a range.

600400Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Search terms

Top Xl Puppy Pads search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • xl puppy pads15K/yr
  • extra large puppies pads10K/yr
  • xl puppy pads 100 pack4K/yr

Reviews and returns

What reviews say buyers love and hate about Xl Puppy Pads

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Absorbency”
0.3%of orders come back
“Not absorbent”
A buyer, on “Absorbency”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Xl Puppy Pads questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data