Xl Puppy Pads
FailThe average product has 32,588 reviews to catch up to, so Xl Puppy Pads is a Fail.
- Flapen Score
- 44 / 100Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 5044
- Market size
- £43K/yr28K searches / yr
- 90-day growth
- -24.5%search demand this quarter
- Competition
- 71%top-5 click share · 10 brands · 17 sellers
Flapen Score
Xl Puppy Pads against its category
The dotted line is the Pet Supplies average. Past it, Xl Puppy Pads is stronger. Inside it, weaker.
Market
The Xl Puppy Pads market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Xl Puppy Pads 28K times last year and spent an estimated £43K. The top 5 brands take 83% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 10.9% of those searches ended in a purchase.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- -24.5%
- Conversion, latest week
- 10.9%
- Market size, estimated
- £43Ka year
- Top search term
- xl puppy pads15K searches a year
02 · Price
A sale here is worth £13.76.
Listings sell for £13.76 on average, from £6.24 to £24.79. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £13.76 that is £1K to £3K a year per listing.
- Average price
- £13.76under the $15 to $100 sweet spot
- Price range
- £6.24–£24.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #22 within Litter & Housetraining. It carries 32,588 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 86%
- Out of stock, average day
- 4.6%
- Average rank
- #22in Litter & Housetraining
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 32,588per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Xl Puppy Pads products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Dog and Puppy Training Pads Leakproof 5-Layer Design with Quick-Dry Surface X-Large Pack of 40 Blue
- Price
- £11.28
- Rating
- 4.5/5
- Reviews
- 224,458
- Age
- 10y ago

Simple Solution Extra Large Absorbent Premium Dog and Puppy Training Pads - Pack of 10 white
- Price
- £6.24
- Rating
- 4.5/5
- Reviews
- 1,297
- Age
- 13y ago

Powools Extra Large Puppy Pads 86 x 71 cm Pack of 100 Leak-Proof
- Price
- £24.79
- Rating
- 4.5/5
- Reviews
- 279
- Age
- 1y ago

Flying Paws Puppy Pads XL Activated Carbon Dog Training Pads 60×90 cm
- Price
- £13.90
- Rating
- 3.9/5
- Reviews
- 190
- Age
- 2y ago

Powools Extra Large Puppy Pads 86 x 71 cm 50 Pack Quick-Dry
- Price
- £17.19
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 1y ago
Trending
estimated 90-day click momentum
Dog Training Pads 60 x 90cm - Extra Large Puppy Pads Super Absorbent Leakproof Wee Pads Disposable Pet Toilet Training Mats Non Toxic 5 Layer Pads for Dogs Puppies & Cats (Pack of 25)
- Price
- £10.79
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Extra Large Puppy Training Pads - Barpor 60x90cm Super Absorbent Leak-Proof Dog Pee Pads with Quick-Dry Surface 6-Layer Disposable Pet Toilet Mats Anti-Slip for Large Dogs Indoor Use - 20Pcs
- Price
- £8.99
- Rating
- 4.0/5
- Reviews
- 147
- Age
- 1y ago

Bargain Factory - Pet Potty Training Pads Pack of 100 for Dogs Puppy Pads - 5 Layers Super-Absorbent Waterproof - 56 x 56 cm - Disposable Puppy Pee Pads
- Price
- £11.24
- Rating
- 4.3/5
- Reviews
- 1,571
- Age
- 3y ago

Gardner Pet Extra Large Puppy Pads 94x137cm XXL Dog Pee Pads 25 Pack
- Price
- £23.43
- Rating
- 4.3/5
- Reviews
- 134
- Age
- 11mo ago

Flying Paws Puppy Pads XL Activated Carbon Dog Training Pads 60×90 cm
- Price
- £13.90
- Rating
- 3.9/5
- Reviews
- 190
- Age
- 2y ago
Newest
by launch date
Dog Training Pads 60 x 90cm - Extra Large Puppy Pads Super Absorbent Leakproof Wee Pads Disposable Pet Toilet Training Mats Non Toxic 5 Layer Pads for Dogs Puppies & Cats (Pack of 25)
- Price
- £10.79
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

PETS HUB Dog & Puppy Training Pads 50 Pack Super-Absorbent Large Puppy Pads Leak-Proof Heavy Duty Dog Mats Anti-Slip and Disposable Dog Pee Pads (56 x 56 cm) (Pack of 50)
- Price
- £7.25
- Rating
- 3.3/5
- Reviews
- 55
- Age
- 11mo ago

Gardner Pet Extra Large Puppy Pads 94x137cm XXL Dog Pee Pads 25 Pack
- Price
- £23.43
- Rating
- 4.3/5
- Reviews
- 134
- Age
- 11mo ago

Extra Large Puppy Training Pads - Barpor 60x90cm Super Absorbent Leak-Proof Dog Pee Pads with Quick-Dry Surface 6-Layer Disposable Pet Toilet Mats Anti-Slip for Large Dogs Indoor Use - 20Pcs
- Price
- £8.99
- Rating
- 4.0/5
- Reviews
- 147
- Age
- 1y ago

Powools Extra Large Puppy Pads 86 x 71 cm Pack of 100 Leak-Proof
- Price
- £24.79
- Rating
- 4.5/5
- Reviews
- 279
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
17
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
12%
- Amazon Basics38%
- Powools18%
- Simple Solution11%
- Flying Paws10%
- Barpor6%
- Gardner Pet5%
- Open — no brand owns it (4 brands, 12%)
Demand
Xl Puppy Pads search demand
Weekly searches over the year. Pick a range.
Search terms
Top Xl Puppy Pads search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- xl puppy pads15K/yr
- extra large puppies pads10K/yr
- xl puppy pads 100 pack4K/yr
Reviews and returns
What reviews say buyers love and hate about Xl Puppy Pads
We read the reviews and the return reasons for every product selling here.
“Not absorbent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Xl Puppy Pads questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









