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Xl Bully Muzzle

Fail

Shoppers spend only $29K a year here, so Xl Bully Muzzle is a Fail.

Flapen Score
37
37 / 100
Ranks 811 of 875 Pet Supplies niches · −13 vs the category median of 50
Market size
£29K/yr52K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
58%top-5 click share · 9 brands · 24 sellers

Flapen Score

Xl Bully Muzzle against its category

The dotted line is the Pet Supplies average. Past it, Xl Bully Muzzle is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Xl Bully Muzzle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Xl Bully Muzzle 52K times last year and spent an estimated £29K. The top 5 brands take 93% of clicks. Demand peaks in Aug. Flapen scores it 37 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
3.7%
Market size, estimated
£29Ka year
Peak month
August1.6× the quietest month
Top search term
baskerville muzzle20K searches a year

02 · Price

A sale here is worth £14.87.

Listings sell for £14.87 on average, from £7.62 to £37.24. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.87 that is £0 to £1K a year per listing.

Average price
£14.87under the $15 to $100 sweet spot
Price range
£7.62–£37.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
8.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #29 within Collars, Harnesses & Leads. It carries 11,325 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#29in Collars, Harnesses & Leads
Average rating
3.96 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,325per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Xl Bully Muzzle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

24

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

5%

  • Baskerville81%
  • Happy Muzzle5%
  • Company of Animals3%
  • gudong2%
  • Diketone2%
  • CleverTail2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Xl Bully Muzzle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Xl Bully Muzzle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baskerville muzzle20K/yr
  • xl bully muzzle11K/yr
  • baskerville ultra muzzle6K/yr
  • baskerville muzzle size 53K/yr
  • xl dog muzzle3K/yr
  • bully muzzle1K/yr
  • large dog muzzle xl bully1K/yr
  • american bulldog muzzle1K/yr
  • xl muzzle1K/yr
  • american bully xl922/yr

Reviews and returns

What reviews say buyers love and hate about Xl Bully Muzzle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall41%−0.22

It was not a good fit at all

Too small

big sizes not great

Durability13%−0.18

Can break quite easily

it broke on first use

Broken

Value For Money9%

snapped the strap immediatly very poor value for money

Waste of money

Utter waste of money

Strength5%−0.10

Can break quite easily

Not strong enough

not strong enough

Ease Of Use4%+0.57

Hard to put on

almost impossible for me to unclasp it

Love

Size-Overall35%−0.22

Excellent fit

easy to fit

fits my Collie perfectly

Quality-Overall16%+1.01

easier to fasten/adjust however I love the quality

was well made

Good quality

Advertised Vs Actual Product9%+1.14

Exactly what I we needed

doing its job

As described, works well

Comfort-Overall7%+1.02

looks comfy

its comfortable for my dog

Dog seems comfortable in it

Strength6%−0.10

Sturdy and comfortable

Good strong muzzle

Very good sturdy muzzle

Return

8.6% Return rate 93% Fixable by listing

Size-Overall90%██████

It was not a good fit at all

Too small

big sizes not great

Escape Proof1%▅▅▆█▄▅
Defective Material/Parts1%▃▄▄▆▄█
Durability1%▆▅█▅▂▇

Can break quite easily

it broke on first use

Broken

Shape/Style1%▄█▅▅▅▅

FAQ

Common Xl Bully Muzzle questions

Answered from the same tracked data.