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Wrinkle Wipes for Bulldogs

Fail

Shoppers spend only $29K a year here, so Wrinkle Wipes for Bulldogs is a Fail.

Flapen Score
37
37 / 100
Ranks 811 of 875 Pet Supplies niches · −13 vs the category median of 50
Market size
£29K/yr21K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
71%top-5 click share · 10 brands · 18 sellers

Flapen Score

Wrinkle Wipes for Bulldogs against its category

The dotted line is the Pet Supplies average. Past it, Wrinkle Wipes for Bulldogs is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wrinkle Wipes for Bulldogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wrinkle Wipes for Bulldogs 21K times last year and spent an estimated £29K. The top 5 brands take 89% of clicks. Demand peaks in Aug. Flapen scores it 37 out of 100, a Fail.

01 · Demand

13.6% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
13.6%
Market size, estimated
£29Ka year
Peak month
August1.8× the quietest month
Top search term
dog wrinkle wipes3K searches a year

02 · Price

A sale here is worth £10.09.

Listings sell for £10.09 on average, from £5.82 to £16.37. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £10.09 that is £1K to £3K a year per listing.

Average price
£10.09under the $15 to $100 sweet spot
Price range
£5.82–£16.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #57 within Grooming. It carries 6,624 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#57in Grooming
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,624per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Wrinkle Wipes for Bulldogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

18

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

8%

  • Squishface36%
  • BUGALUGS33%
  • NOVEHA10%
  • Floofs5%
  • PUMBLER5%
  • Earth Rated3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Wrinkle Wipes for Bulldogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top Wrinkle Wipes for Bulldogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog wrinkle wipes3K/yr
  • wrinkle wipes for bulldogs3K/yr
  • dog wrinkle cream3K/yr
  • wrinkle paste for bulldogs3K/yr
  • bulldog wrinkle wipes2K/yr
  • bulldog wrinkle cream2K/yr
  • squishface wrinkle paste1K/yr
  • wrinkle wipes1K/yr
  • squishface1K/yr
  • squishface wrinkle wipes924/yr

Reviews and returns

What reviews say buyers love and hate about Wrinkle Wipes for Bulldogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%−0.06

cheaper here

But quite expensive

so though a little pricey

Smell14%−0.15

The smell is too strong

Heavily scented

Strong chemical smell - So strong

Size-Overall11%−0.07

Big

Way too small

Small wipes

Allergies8%+0.15

They have many allergies

They have been itching both feet and ears

My dog had been getting sore/irritated skin on the side of his mouth

Moist/Dry8%−0.05

Doesn't seem to moisturise

Almost dry

These also dry out in the pack

Love

Ease Of Cleaning23%+1.33

Very good for cleaning

Good cleansing wipes

Cleans good

Quality-Overall15%+1.76

Good quality wipes

No reactions, so very happy with them

Excellent product

Value For Money7%−0.06

Good value

Good value for money

great value for money

Advertised Vs Actual Product7%+0.38

Just what I wanted

Worked as expected

Does what it says on the packet

Moist/Dry6%−0.05

Keeps moist

stay moist

Very moist

Return

0.2% Return rate 24% Fixable by listing

Smell15%▁▆▁▅█▇

The smell is too strong

Heavily scented

Strong chemical smell - So strong

Advertised Vs Actual Product15%▁▁█▇▁▇
Moist/Dry12%▁█▃▆█▇

Doesn't seem to moisturise

Almost dry

These also dry out in the pack

Value For Money11%▁▁█▃▇▅

cheaper here

But quite expensive

so though a little pricey

Quality-Overall6%█▇▁▁▁▁

FAQ

Common Wrinkle Wipes for Bulldogs questions

Answered from the same tracked data.