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Worming Tablets for Dogs

Fail

Prices span $4.05–$9.73, mostly outside the sweet spot, so Worming Tablets for Dogs is a Fail.

Flapen Score
46
46 / 100
Ranks 566 of 875 Pet Supplies niches · −4 vs the category median of 50
Market size
£909K/yr907K searches / yr
90-day growth
+2.0%search demand this quarter
Competition
76%top-5 click share · 8 brands · 43 sellers

Flapen Score

Worming Tablets for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Worming Tablets for Dogs is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Worming Tablets for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Worming Tablets for Dogs 907K times last year and spent an estimated £909K. The top 5 brands take 92% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

15.4% of searches ended in a purchase last week.

Shoppers searched for this 907K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £909K a year.

Searches, last 12 months
907K
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
15.4%
Market size, estimated
£909Ka year
Peak month
August1.4× the quietest month
Top search term
worming tablets for dogs280K searches a year

02 · Price

A sale here is worth £6.49.

Listings sell for £6.49 on average, from £4.05 to £9.73. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At £6.49 that is £65K to £81K a year per listing.

Average price
£6.49under the $15 to $100 sweet spot
Price range
£4.05–£9.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
10,000–12,500
Revenue per listing a year
£65K–£81K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Health Supplies. It carries 4,774 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
77%
Out of stock, average day
0.0%
Average rank
#6in Health Supplies
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,774per listing
Listings tracked
13

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Worming Tablets for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£91K£182K£273K£364K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

43

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

5%

  • FRONTLINE37%
  • Beaphar31%
  • Itch14%
  • Pet Shield6%
  • Drontal5%
  • UINCLU3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Worming Tablets for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Worming Tablets for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • worming tablets for dogs280K/yr
  • dog worming tablets222K/yr
  • dog wormer85K/yr
  • wormer for dogs53K/yr
  • dog wormer for medium dogs42K/yr
  • dog wormers for small dogs29K/yr
  • wormers for dogs27K/yr
  • worming treatment for dogs23K/yr
  • worm tablets for dogs15K/yr
  • dog worming tablets medium dog17K/yr

Reviews and returns

What reviews say buyers love and hate about Worming Tablets for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Indigestion29%−0.25

Vomiting and diarrhoea

Made my dog sick

Can cause vomiting

Size-Overall16%−0.04

Tablets too big

Small

Too Large

Taste-Overall8%−0.03

it tastes like when you taste a bit of paracetamol before swallowing

he really didn't like the taste at all

So not so tasty

Value For Money7%+1.89

again if it wasnt for the fact I cant get locally I wouldnt buy off Amazon as to expensive

so I wasted my money

shame as its really good price

Allergies6%−0.05

dog had allergic reaction

Worrying reaction

Nasty reaction to this

Love

Value For Money30%+1.89

Good price

reasonable price

Excellent value for money

Advertised Vs Actual Product20%+1.04

As advertised

As expected

Does what it says

Quality-Overall13%+0.63

Excellent product

Always a good make

Good quality wormer

Pet Friendly8%

Dog loves it

Works absolutely great I would definitely recommend these to any dog owners

Excellent for dogs

Ease Of Use8%+0.34

Easy to use

easy enough to give

Easy to administer

Return

0.0% Return rate 50% Fixable by listing

Advertised Vs Actual Product38%▁▄▁█▁▅
Certifications13%▁▅▁▁█▁
Size-Overall13%▁▁▁▁█▁

Tablets too big

Small

Too Large

Defective Material/Parts9%▁▁▁▁█▆
Instructions/User Manual/Troubleshooting6%▁█▁▁▁▁

FAQ

Common Worming Tablets for Dogs questions

Answered from the same tracked data.