Wood Shavings
FailDemand is soft, at -5.3% this quarter, so Wood Shavings is a Fail.
- Flapen Score
- 49 / 100Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 5049
- Market size
- £98K/yr92K searches / yr
- 90-day growth
- -5.3%search demand this quarter
- Competition
- 57%top-5 click share · 12 brands · 34 sellers
Flapen Score
Wood Shavings against its category
The dotted line is the Pet Supplies average. Past it, Wood Shavings is stronger. Inside it, weaker.
Market
The Wood Shavings market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wood Shavings 92K times last year and spent an estimated £98K. The top 5 brands take 83% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- -5.3%
- Conversion, latest week
- 10.2%
- Market size, estimated
- £98Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- wood shavings42K searches a year
02 · Price
A sale here is worth £10.52.
Listings sell for £10.52 on average, from £3.38 to £24.49. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £10.52 that is £1K to £3K a year per listing.
- Average price
- £10.52under the $15 to $100 sweet spot
- Price range
- £3.38–£24.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #37 within Small Animals. It carries 599 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 30%
- Out of stock, average day
- 0.6%
- Average rank
- #37in Small Animals
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 599per listing
- Listings tracked
- 20
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Wood Shavings products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Croci Wood Litter - Vegetable litter for rodents based on fir shavings 15 lt - 1Kg format natural and compostable without chemical products super absorbent anti-odour
- Price
- £3.38
- Rating
- 4.4/5
- Reviews
- 6,216
- Age
- 10y ago

Croci Wood Litter 4 kg For Small Animals Pet Owners with Rabbits
- Price
- £7.18
- Rating
- 4.6/5
- Reviews
- 694
- Age
- 10y ago

Dihl Snowflake Small Animal Wood Shavings Natural Pet Bedding 7KG Dust Extracted Premium Pet Bed Substrate Odour Control For Rabbit Hamster Gerbil Guinea Pig Mouse FSC Approved Extra Large
- Price
- £11.14
- Rating
- 4.7/5
- Reviews
- 430
- Age
- 2y ago

Oscars 2.5kg Wood Shavings Natural Small Pet Bedding - for Hamster Cage Guinea Pig Cage Rabbit Hutch - Soft Biodegradable Hamster Bedding Odour Control Eco Friendly Substrate
- Price
- £6.13
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 4mo ago

20kg Approx Large Bale Wood Shavings Animal Bedding - UK Wood Substrate Dust Extracted - Suitable for Hamster Rabbit Mice Gerbils Guinea Pig Small Animals Nesting & Burrowing - 1 x 20kg Large Bales
- Price
- £24.49
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 2y ago
Trending
estimated 90-day click momentum
Pack of 2 - 3kg Pillow Wad Wood Shavings (Each 1.5kg) | Kiln-Dried Dust-Extracted Sawdust Small Animal Bedding | Soft & Absorbent Pet Bedding for Rabbits Guinea Pigs Hamsters & Other Small Pets.
- Price
- £11.55
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 7mo ago

Oscars 2.5kg Wood Shavings Natural Small Pet Bedding - for Hamster Cage Guinea Pig Cage Rabbit Hutch - Soft Biodegradable Hamster Bedding Odour Control Eco Friendly Substrate
- Price
- £6.13
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 4mo ago

Oscars 5kg Wood Shavings Natural Small Pet Bedding - for Hamster Cage Guinea Pig Cage Rabbit Hutch - Soft Biodegradable Hamster Bedding Odour Control Eco Friendly Substrate
- Price
- £8.27
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 4mo ago

Croci Wood Litter - Vegetable litter for rodents based on fir shavings 15 lt - 1Kg format natural and compostable without chemical products super absorbent anti-odour
- Price
- £3.38
- Rating
- 4.4/5
- Reviews
- 6,216
- Age
- 10y ago

Croci Wood Litter 4 kg For Small Animals Pet Owners with Rabbits
- Price
- £7.18
- Rating
- 4.6/5
- Reviews
- 694
- Age
- 10y ago
Newest
by launch date
Oscars 2.5kg Wood Shavings Natural Small Pet Bedding - for Hamster Cage Guinea Pig Cage Rabbit Hutch - Soft Biodegradable Hamster Bedding Odour Control Eco Friendly Substrate
- Price
- £6.13
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 4mo ago

Oscars 5kg Wood Shavings Natural Small Pet Bedding - for Hamster Cage Guinea Pig Cage Rabbit Hutch - Soft Biodegradable Hamster Bedding Odour Control Eco Friendly Substrate
- Price
- £8.27
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 4mo ago

Pack of 2 - 3kg Pillow Wad Wood Shavings (Each 1.5kg) | Kiln-Dried Dust-Extracted Sawdust Small Animal Bedding | Soft & Absorbent Pet Bedding for Rabbits Guinea Pigs Hamsters & Other Small Pets.
- Price
- £11.55
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 7mo ago

SuperGift.com 1 kg Natural Pet Bedding Mix Wood Shavings Straw and Hay Nest Material (WoodShavings)
- Price
- £6.65
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 1y ago

20kg Non-Abrasive Sawdust Compressed Wood Shavings
- Price
- £16.23
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
34
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 100%
Open market
11%
- Croci34%
- Dihl18%
- STORM TRADING GROUP13%
- Oscars12%
- Warma6%
- Pillow Wad6%
- Open — no brand owns it (6 brands, 11%)
Demand
Wood Shavings search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Wood Shavings search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wood shavings42K/yr
- wood shavings for guinea pigs14K/yr
- shavings9K/yr
- hamster wood shavings9K/yr
- wood shavings for rabbits6K/yr
- woodshavings4K/yr
- wood shavings 20kg2K/yr
- wood shavings for pets2K/yr
- wood shavings for hamsters3K/yr
Reviews and returns
What reviews say buyers love and hate about Wood Shavings
We read the reviews and the return reasons for every product selling here.
“This is huge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wood Shavings questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









