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Wood Shavings

Fail

Demand is soft, at -5.3% this quarter, so Wood Shavings is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£98K/yr92K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
57%top-5 click share · 12 brands · 34 sellers

Flapen Score

Wood Shavings against its category

The dotted line is the Pet Supplies average. Past it, Wood Shavings is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Shavings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wood Shavings 92K times last year and spent an estimated £98K. The top 5 brands take 83% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
10.2%
Market size, estimated
£98Ka year
Peak month
November1.3× the quietest month
Top search term
wood shavings42K searches a year

02 · Price

A sale here is worth £10.52.

Listings sell for £10.52 on average, from £3.38 to £24.49. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £10.52 that is £1K to £3K a year per listing.

Average price
£10.52under the $15 to $100 sweet spot
Price range
£3.38–£24.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #37 within Small Animals. It carries 599 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
30%
Out of stock, average day
0.6%
Average rank
#37in Small Animals
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
599per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
72 months

Products

Top Wood Shavings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£29K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

34

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

11%

  • Croci34%
  • Dihl18%
  • STORM TRADING GROUP13%
  • Oscars12%
  • Warma6%
  • Pillow Wad6%
  • Open — no brand owns it (6 brands, 11%)

Demand

Wood Shavings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Wood Shavings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wood shavings42K/yr
  • wood shavings for guinea pigs14K/yr
  • shavings9K/yr
  • hamster wood shavings9K/yr
  • wood shavings for rabbits6K/yr
  • woodshavings4K/yr
  • wood shavings 20kg2K/yr
  • wood shavings for pets2K/yr
  • wood shavings for hamsters3K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Shavings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.03

This is huge

Too small

Very small packet

Value For Money18%−0.02

to expensive

Waste of money

Total rip off for the price

Smell15%−0.11

It smells different every single time I order

Stinks of pine too

has a bad smell

Hard Feel10%−0.15

Hard wood dust

The wood shavings are incredibly rough

Advertised Vs Actual Product10%+0.23

It says sawdust but is actually more like a very fine powder

shouldn't be advertised for them

Love

Value For Money25%−0.02

Worth getting

Good value

Amazing value

Advertised Vs Actual Product16%+0.23

Do's the job

Does the job

Just as described perfect for rabbit hutch

Quality-Overall14%+1.21

Great quality for your small pets

Good quality sawdust

Good quality

Size-Overall10%−0.03

Compact Size

Good size

the size is adequate for my needs

Smell6%−0.11

It smells clean

Theres no strong smell

natural -with no harsh chemically smells

Return

0.0% Return rate 67% Fixable by listing

Size-Overall40%▁█▄▃▂▅

This is huge

Too small

Very small packet

Advertised Vs Actual Product23%█▁▄▃▄▃

It says sawdust but is actually more like a very fine powder

shouldn't be advertised for them

Moist/Dry9%▁▁▁▆█▇

Was recieved and it was wet and damp

Value For Money6%▁▁▁▆█▁

to expensive

Waste of money

Total rip off for the price

Water Resistance3%▁▁▁▁▁█

FAQ

Common Wood Shavings questions

Answered from the same tracked data.