wolf of wilderness dog food
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£29.70avg listing price — sweet spot $15–$100
Price range
Great£4.72–£48.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Review moat
Good934.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Market size
Bad£55K£55K/yr · 33K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wolf of wilderness dog food is a £55K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
wolf of wilderness dog food market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £45K–£59K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #770
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 50%
- Out of stock
- 8.6%
- Avg brand age
- 89 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- The Hunger of the Wolf66%
- Wolf of Wilderness23%
- AETN Creations11%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 44 weeks — -14.4% search growth over the last 90 days.Top wolf of wilderness dog food search terms
- wolf of wilderness dog food15K/yr
- wolf dog food7K/yr
- hunger of the wolf dog food5K/yr
- husky dog food3K/yr
- wolf of wilderness3K/yr
Top wolf of wilderness dog food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Hunger of the Wolf Dry Dog Food - For Large or Giant Breeds Formula Good for Joint Health with Chicken Adult - 14 kg
The Hunger of the Wolf£30.314.3★2,497 rev
The Hunger of the Wolf Dry Dog Food - For All Breeds Delicate Formula with Lamb and Rice Adult - 14 kg (Pack of 1)
The Hunger of the Wolf£30.594.5★2,656 rev
The Hunger of the Wolf Dry Dog Food - For All Breeds and Allergic Dogs Delicate Grain Free Formula with Salmon and Potatoes Adult - 14 kg
The Hunger of the Wolf£33.964.5★2,736 rev
Wolf of Wilderness Adult Dog Food - Blue River Salmon 12kg (26.455lbs) Dry Well-Balanced Nutrition for Adult Dogs
Wolf of Wilderness£43.445.0★40 rev
AETN Creations Wolf of Wilderness Wild Adult Wet Dog Food Verity Pack 6x400g in Chicken Pork and Fish Protein Packed Grain-free
AETN Creations£21.491.5★3 rev
Newest
by launch date
AETN Creations Wolf of Wilderness Mini Trial Travel Bundle 2x400g in Flavours Chicken with Duck and Chicken with Salmon - Grain-Free High Protein Dry Dog Food with AETN Jerky Treat
AETN Creations£15.973 rev
AETN Creations Wolf of Wilderness Wild Adult Wet Dog Food Verity Pack 6x400g in Chicken Pork and Fish Protein Packed Grain-free
AETN Creations£21.493 rev
AETN Creations Blue River Protein-Rich Chicken & Salmon Dry Dog Food 1kg Grain-Free Formula with Wild Berries Includes Exclusive AETN Dog Quote Coaster
AETN Creations£14.4016 rev
Wolf Of Wilderness Scarlet Sunrise Salmon And Tuna Adult 12Kg Dry Dog Food Grain-Free Digestion Sensitive Diet With Wild Mixed Berries Red Meat Recipe Simply Nourish Nature Healthy Formula For Pet
Wolf of Wilderness£48.964 rev
Wolf of Wilderness Ruby Midnight Beef & Rabbit Adult 12Kg Dry Dog Food Grain-Free Digest Sensitive Diet With Mixed Berries Red Meat Recipes Simply Nourish Life Natures Healthy Formula For Your Pet
Wolf of Wilderness£44.453 rev
Trending
90-day click momentumWolf of Wilderness Ruby Midnight Beef & Rabbit Adult 12Kg Dry Dog Food Grain-Free Digest Sensitive Diet With Mixed Berries Red Meat Recipes Simply Nourish Life Natures Healthy Formula For Your Pet
Wolf of Wilderness£44.455.0★
The Hunger of the Wolf Dry Dog Food - For All Breeds and Allergic Dogs Delicate Grain Free Formula with Salmon and Potatoes Adult - 3 kg
The Hunger of the Wolf£12.624.5★
AETN Creations Wolf of Wilderness Wild Adult Wet Dog Food Verity Pack 6x400g in Chicken Pork and Fish Protein Packed Grain-free
AETN Creations£21.491.5★
The Hunger of the Wolf Dry Dog Food - For All Breeds and Working Dogs High Calorie and High Energy Formula with Chicken Adult - 14 kg
The Hunger of the Wolf£33.094.3★
The Hunger of the Wolf Dry Dog Food - For Large or Giant Breeds Formula Good for Joint Health with Chicken Adult - 14 kg
The Hunger of the Wolf£30.314.3★
What buyers say about wolf of wilderness dog food
What buyers praise and complain about, mined from review topics.What buyers love
“My dogs love this”
“Quality is great - its a dry food”
“Dogs say yummy”
“Great value for money as its such a large bag”
“Quality is great - its a dry food”
“her coat was shining”
“Great option for dogs with sensitivities — for us”
“I also really like the high meat content”
“As soon as the bag arrived my dogs were round it enjoying the aroma”
What buyers complain about
“Very disappointed in the size, I assumed as it's advertised Wolf it would be a decent size, rabbit pellets, my furbaby is a gsd/malamute 75 kg he would simply choke on this, £43 wasted, not happy”
“Rubbish”
“I know hes gonna get bored of this same flavour”
“Expensive”
“It doesnt smell which again helps”
“skin problems on raw”
“My dog was having digestive”
Common questions
- Is wolf of wilderness dog food profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 18 tracked products. 90-day search growth is -14.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the wolf of wilderness dog food niche?
- 3 brands and 29 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wolf of wilderness dog food?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Flavor. The return rate is 0.1%.
- What does it cost to enter the wolf of wilderness dog food niche?
- Listings span £4.72–£48.99; the average listing price is £29.70 (sweet spot $15–$100). The average incumbent carries 935 reviews — the moat a new listing must climb.