Wolf of Wilderness Dog Food
FailThe top 5 brands take 100% of clicks, so Wolf of Wilderness Dog Food is a Fail.
- Flapen Score
- 42 / 100Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 5042
- Market size
- £55K/yr33K searches / yr
- 90-day growth
- -14.4%search demand this quarter
- Competition
- 69%top-5 click share · 3 brands · 29 sellers
Flapen Score
Wolf of Wilderness Dog Food against its category
The dotted line is the Pet Supplies average. Past it, Wolf of Wilderness Dog Food is stronger. Inside it, weaker.
Market
The Wolf of Wilderness Dog Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wolf of Wilderness Dog Food 33K times last year and spent an estimated £55K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- -14.4%
- Conversion, latest week
- 5.7%
- Market size, estimated
- £55Ka year
- Top search term
- wolf of wilderness dog food15K searches a year
02 · Price
A sale here is worth £29.70.
Listings sell for £29.70 on average, from £4.72 to £48.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £29.70 that is £0 to £3K a year per listing.
- Average price
- £29.70inside the $15 to $100 sweet spot
- Price range
- £4.72–£48.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #770 within Food. It carries 935 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 67%
- Out of stock, average day
- 8.6%
- Average rank
- #770in Food
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 935per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 89 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 89 months
Products
Top Wolf of Wilderness Dog Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Hunger of the Wolf Dry Dog Food - For Large or Giant Breeds Formula Good for Joint Health with Chicken Adult - 14 kg
- Price
- £30.31
- Rating
- 4.3/5
- Reviews
- 2,497
- Age
- 6y ago

The Hunger of the Wolf Dry Dog Food - For All Breeds Delicate Formula with Lamb and Rice Adult - 14 kg (Pack of 1)
- Price
- £30.59
- Rating
- 4.5/5
- Reviews
- 2,656
- Age
- 6y ago

The Hunger of the Wolf Dry Dog Food - For All Breeds and Allergic Dogs Delicate Grain Free Formula with Salmon and Potatoes Adult - 14 kg
- Price
- £33.96
- Rating
- 4.5/5
- Reviews
- 2,736
- Age
- 6y ago

Wolf of Wilderness Adult Dog Food - Blue River Salmon 12kg (26.455lbs) Dry Well-Balanced Nutrition for Adult Dogs
- Price
- £43.44
- Rating
- 5.0/5
- Reviews
- 40
- Age
- 8y ago

AETN Creations Wolf of Wilderness Wild Adult Wet Dog Food Verity Pack 6x400g in Chicken Pork and Fish Protein Packed Grain-free
- Price
- £21.49
- Rating
- 1.5/5
- Reviews
- 3
- Age
- 2y ago
Trending
estimated 90-day click momentum
Wolf of Wilderness Ruby Midnight Beef & Rabbit Adult 12Kg Dry Dog Food Grain-Free Digest Sensitive Diet With Mixed Berries Red Meat Recipes Simply Nourish Life Natures Healthy Formula For Your Pet
- Price
- £44.45
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5y ago

The Hunger of the Wolf Dry Dog Food - For All Breeds and Allergic Dogs Delicate Grain Free Formula with Salmon and Potatoes Adult - 3 kg
- Price
- £12.62
- Rating
- 4.5/5
- Reviews
- 2,736
- Age
- 6y ago

AETN Creations Wolf of Wilderness Wild Adult Wet Dog Food Verity Pack 6x400g in Chicken Pork and Fish Protein Packed Grain-free
- Price
- £21.49
- Rating
- 1.5/5
- Reviews
- 3
- Age
- 2y ago

The Hunger of the Wolf Dry Dog Food - For All Breeds and Working Dogs High Calorie and High Energy Formula with Chicken Adult - 14 kg
- Price
- £33.09
- Rating
- 4.3/5
- Reviews
- 840
- Age
- 6y ago

The Hunger of the Wolf Dry Dog Food - For Large or Giant Breeds Formula Good for Joint Health with Chicken Adult - 14 kg
- Price
- £30.31
- Rating
- 4.3/5
- Reviews
- 2,497
- Age
- 6y ago
Newest
by launch date
AETN Creations Wolf of Wilderness Mini Trial Travel Bundle 2x400g in Flavours Chicken with Duck and Chicken with Salmon - Grain-Free High Protein Dry Dog Food with AETN Jerky Treat
- Price
- £15.97
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago

AETN Creations Wolf of Wilderness Wild Adult Wet Dog Food Verity Pack 6x400g in Chicken Pork and Fish Protein Packed Grain-free
- Price
- £21.49
- Rating
- 1.5/5
- Reviews
- 3
- Age
- 2y ago

AETN Creations Blue River Protein-Rich Chicken & Salmon Dry Dog Food 1kg Grain-Free Formula with Wild Berries Includes Exclusive AETN Dog Quote Coaster
- Price
- £14.40
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 2y ago

Wolf Of Wilderness Scarlet Sunrise Salmon And Tuna Adult 12Kg Dry Dog Food Grain-Free Digestion Sensitive Diet With Wild Mixed Berries Red Meat Recipe Simply Nourish Nature Healthy Formula For Pet
- Price
- £48.96
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5y ago

Wolf of Wilderness Ruby Midnight Beef & Rabbit Adult 12Kg Dry Dog Food Grain-Free Digest Sensitive Diet With Mixed Berries Red Meat Recipes Simply Nourish Life Natures Healthy Formula For Your Pet
- Price
- £44.45
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
29
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
0%
- The Hunger of the Wolf66%
- Wolf of Wilderness23%
- AETN Creations11%
- Open — no brand owns it (0%)
Demand
Wolf of Wilderness Dog Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 10 of 12 months tracked
Search terms
Top Wolf of Wilderness Dog Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wolf of wilderness dog food15K/yr
- wolf dog food7K/yr
- hunger of the wolf dog food5K/yr
- husky dog food3K/yr
- wolf of wilderness3K/yr
Reviews and returns
What reviews say buyers love and hate about Wolf of Wilderness Dog Food
We read the reviews and the return reasons for every product selling here.
“Very disappointed in the size, I assumed as it's advertised Wolf it would be a decent size, rabbit pellets, my furbaby is a gsd/malamute 75 kg he would simply choke on this, £43 wasted, not happy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wolf of Wilderness Dog Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









