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Wolf of Wilderness Dog Food

Fail

The top 5 brands take 100% of clicks, so Wolf of Wilderness Dog Food is a Fail.

Flapen Score
42
42 / 100
Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 50
Market size
£55K/yr33K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
69%top-5 click share · 3 brands · 29 sellers

Flapen Score

Wolf of Wilderness Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Wolf of Wilderness Dog Food is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wolf of Wilderness Dog Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wolf of Wilderness Dog Food 33K times last year and spent an estimated £55K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
5.7%
Market size, estimated
£55Ka year
Top search term
wolf of wilderness dog food15K searches a year

02 · Price

A sale here is worth £29.70.

Listings sell for £29.70 on average, from £4.72 to £48.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £29.70 that is £0 to £3K a year per listing.

Average price
£29.70inside the $15 to $100 sweet spot
Price range
£4.72–£48.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #770 within Food. It carries 935 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
67%
Out of stock, average day
8.6%
Average rank
#770in Food
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
935per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Wolf of Wilderness Dog Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

29

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

0%

  • The Hunger of the Wolf66%
  • Wolf of Wilderness23%
  • AETN Creations11%
  • Open — no brand owns it (0%)

Demand

Wolf of Wilderness Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '26OctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 10 of 12 months tracked

Search terms

Top Wolf of Wilderness Dog Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wolf of wilderness dog food15K/yr
  • wolf dog food7K/yr
  • hunger of the wolf dog food5K/yr
  • husky dog food3K/yr
  • wolf of wilderness3K/yr

Reviews and returns

What reviews say buyers love and hate about Wolf of Wilderness Dog Food

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Pet Friendly”
25%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Very disappointed in the size, I assumed as it's advertised Wolf it would be a decent size, rabbit pellets, my furbaby is a gsd/malamute 75 kg he would simply choke on this, £43 wasted, not happy”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Wolf of Wilderness Dog Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data