Winalot Shapes Dog Biscuits

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £194K a year.

Searches, last 12 months

103K

Growth, 90 days vs prior 90

-39.9%

Conversion, latest week

15.2%

Market size, estimated

£194Ka year

Peak month

March5.5× the quietest month

Top search term

dog biscuits treats37K searches a year

Listings sell for £12.40 on average, from £1.21 to £43.03. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £12.40 that is £3K to £6K a year per listing.

Average price

£12.40under the $15 to $100 sweet spot

Price range

£1.21–£43.03

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

36% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,182 within Food. It carries 828 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

36%

Prime listings

73%

Out of stock, average day

0.0%

Average rank

#1,182in Food

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

828per listing

Listings tracked

22

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

68 months