whiskers cat food pouches jelly
Worth a lookShows searches that convert (19.8% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible19.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good£13.55avg listing price — sweet spot $15–$100
Market size
Good£462K£462K/yr · 172K searches
Price range
Good£3.13–£29.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,129.76avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, whiskers cat food pouches jelly is a £462K/yr Amazon United Kingdom market (172K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
whiskers cat food pouches jelly market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- £339K–£407K
- units × avg price
- Conversion rate
- 19.8%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 72%
- Out of stock
- 0.0%
- Avg brand age
- 71 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
149
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
0%
- Sheba62%
- Felix19%
- whiskas16%
- Gourmet2%
- by Amazon1%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -4.6% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 2.9×
Top whiskers cat food pouches jelly search terms
- sheba fresh and fine in gravy40K/yr
- whiskas cat food pouches in jelly fish12K/yr
- cat food fish12K/yr
- sheba fresh and fine12K/yr
- felix as good as it looks fish selection11K/yr
- fish cat food10K/yr
- sheba fish9K/yr
- whiskas fish8K/yr
- whiskas fish favourites in jelly6K/yr
- sheba fine flakes in jelly fish7K/yr
Top whiskers cat food pouches jelly products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sheba Cat Wet Food - Fresh and Fine - Cat Pouches Poultry in Gravy - 50 x 50 g Pack
Sheba£11.034.6★4,193 rev
SHEBA Fresh & Fine Cat Pouches Fish collection in Gravy 50x50g
Sheba£11.654.7★1,037 rev
Sheba Fine Flakes in Jelly Fish Collection Wet cat food pouches for adult cats 40x85g pack
Sheba£11.144.7★6,276 rev
WHISKAS Adult Wet Cat Food in Jelly 40x85g Fish Favourites
whiskas£9.144.7★3,300 rev
FELIX As Good As It Looks - Ocean Feasts - Jelly Selection 40x85g
Felix£10.174.7★1,186 rev
Newest
by launch date
FELIX As Good As it Looks Senior 7+ Fish Selection in Jelly Wet Cat Food 40x85g
Felix£8.87831 rev
SHEBA Fresh & Fine Cat Pouches Fish collection in Gravy 50x50g
Sheba£11.651,037 rev
SHEBA Fresh & Fine Cat Pouches Meaty Pieces in Gravy 50x50g
Sheba£12.68783 rev
FELIX As Good As It Looks - Ocean Feasts - Jelly Selection 40x85g
Felix£10.171,186 rev
FELIX As Good As it Looks Adult Wet Cat Food Ocean Feasts in Jelly Plaice Salmon Tuna Cod 120 x 85g Pouches
Felix£29.221,186 rev
Trending
90-day click momentum
WHISKAS DUO Adult Wet Cat Food in Jelly 40x85g Surf & Turf
whiskas£8.874.7★
Sheba Classics Cat Food Trays Ocean Collection in Terrine 32x85g
Sheba£11.764.6★
FELIX Original Mixed Selection in Jelly Wet Cat Food 120x85g
Felix£23.424.6★
whiskas 1 plus Adult Mixed Selection in Jelly 84 Pouches Adult Wet Cat Food Megapack (84 x 85 g)
whiskas£19.024.7★
whiskas 1+ Fish Favourites Adult Wet Cat Food Pouches in Jelly 80 × 85g Pouches (1+ Fish Favourites)
whiskas£24.774.6★
What buyers say about whiskers cat food pouches jelly
What buyers praise and complain about, mined from review topics.What buyers love
“My cat approves”
“Great deal”
“Good variety”
“Cats love this food”
“a good selection of flavours”
“As advertised”
“Easy open”
“No bad smell”
“Good size”
“have clean bowls”
What buyers complain about
“Noted packets smaller”
“A little more expensive”
“I found the odor to be strong”
“Made my cat sick”
“Issues with one flavour”
“The quality must have detioriated badly”
“Taste seems to be variable to my cat”
“Wich i wont use”
“Bit misleading from Gourmet i would say”
“Allergies”
Top return reasons
Common questions
- Is whiskers cat food pouches jelly profitable to sell on Amazon United Kingdom?
- The niche generates £462K/yr across 25 tracked products. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the whiskers cat food pouches jelly niche?
- 5 brands and 149 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in whiskers cat food pouches jelly?
- Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 0.1%.
- When does demand for whiskers cat food pouches jelly peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 2.9× the quietest.
- What does it cost to enter the whiskers cat food pouches jelly niche?
- Listings span £3.13–£29.22; the average listing price is £13.55 (sweet spot $15–$100). The average incumbent carries 2,130 reviews — the moat a new listing must climb.