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Whiskers Cat Food Pouches Jelly

Maybe

Buyers convert on 19.8% of searches. But the top 5 brands take 100% of clicks, so Whiskers Cat Food Pouches Jelly is a Maybe.

Flapen Score
50
50 / 100
Ranks 423 of 875 Pet Supplies niches · on the category median
Market size
£462K/yr172K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
55%top-5 click share · 5 brands · 149 sellers

Flapen Score

Whiskers Cat Food Pouches Jelly against its category

The dotted line is the Pet Supplies average. Past it, Whiskers Cat Food Pouches Jelly is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whiskers Cat Food Pouches Jelly market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Whiskers Cat Food Pouches Jelly 172K times last year and spent an estimated £462K. All 5 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

19.8% of searches ended in a purchase last week.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £462K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
19.8%
Market size, estimated
£462Ka year
Peak month
May2.9× the quietest month
Top search term
sheba fresh and fine in gravy40K searches a year

02 · Price

A sale here is worth £13.55.

Listings sell for £13.55 on average, from £3.13 to £29.22. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £13.55 that is £14K to £17K a year per listing.

Average price
£13.55under the $15 to $100 sweet spot
Price range
£3.13–£29.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£14K–£17K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Cats. It carries 2,130 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#23in Cats
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,130per listing
Listings tracked
25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Whiskers Cat Food Pouches Jelly products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£46K£69K£92K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

149

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

0%

  • Sheba62%
  • Felix19%
  • whiskas16%
  • Gourmet2%
  • by Amazon1%

Demand

Whiskers Cat Food Pouches Jelly search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.9×

Search terms

Top Whiskers Cat Food Pouches Jelly search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sheba fresh and fine in gravy40K/yr
  • whiskas cat food pouches in jelly fish12K/yr
  • cat food fish12K/yr
  • sheba fresh and fine12K/yr
  • felix as good as it looks fish selection11K/yr
  • fish cat food10K/yr
  • sheba fish9K/yr
  • whiskas fish8K/yr
  • whiskas fish favourites in jelly6K/yr
  • sheba fine flakes in jelly fish7K/yr

Reviews and returns

What reviews say buyers love and hate about Whiskers Cat Food Pouches Jelly

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%−0.05

Noted packets smaller

the portion is very small

Small

Value For Money12%+1.12

A little more expensive

cheaper than supermarket price

Expensive to not be eaten

Smell12%−0.09

I found the odor to be strong

the food smells foul

which made a foul smell

Indigestion11%−0.13

Made my cat sick

one by one have been sick

My cat has been sick twice in a week after eating it

Flavor6%−0.02

Issues with one flavour

It had a rough flavour to it will try it with chips next time

They're not as keen on the meaty flavours

Love

Pet Friendly38%

My cat approves

CATS love it

Cats enjoy it

Value For Money29%+1.12

Great deal

Decent price

Fair Price

Quality-Overall10%−0.02

Good variety

Brilliant quality

The quality of the food itself is excellent

Taste-Overall5%+0.13

Cats love this food

Good food

they love the taste

Flavor4%−0.02

a good selection of flavours

Lots of flavours

Good variety of flavours

Return

0.1% Return rate 0% Fixable by listing

Contamination28%█▁▁▅▁▂
Flavor22%▁▁█▁▁█

Issues with one flavour

It had a rough flavour to it will try it with chips next time

They're not as keen on the meaty flavours

Ease Of Cleaning11%▁▁█▁▁▁
Moist/Dry11%▁▁█▁▁▁
Charging11%▁▁▁▁▁█

FAQ

Common Whiskers Cat Food Pouches Jelly questions

Answered from the same tracked data.