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Washable Puppy Pads

Fail

Demand is soft, at -22.1% this quarter, so Washable Puppy Pads is a Fail.

Flapen Score
48
48 / 100
Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 50
Market size
£145K/yr291K searches / yr
90-day growth
-22.1%search demand this quarter
Competition
52%top-5 click share · 16 brands · 22 sellers

Flapen Score

Washable Puppy Pads against its category

The dotted line is the Pet Supplies average. Past it, Washable Puppy Pads is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Washable Puppy Pads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Washable Puppy Pads 291K times last year and spent an estimated £145K. The top 5 brands take 79% of clicks. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months
291K
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
4.5%
Market size, estimated
£145Ka year
Peak month
November1.7× the quietest month
Top search term
washable puppy pads119K searches a year

02 · Price

A sale here is worth £10.95.

Listings sell for £10.95 on average, from £6.17 to £17.75. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £10.95 that is £3K to £5K a year per listing.

Average price
£10.95under the $15 to $100 sweet spot
Price range
£6.17–£17.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #28 within Litter & Housetraining. It carries 621 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#28in Litter & Housetraining
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
621per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Washable Puppy Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£29K£43K£58K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

22

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

19%

  • Baodan29%
  • Magnus Creations18%
  • PICK FOR LIFE16%
  • Aitmexcn8%
  • TUHDWJ7%
  • Aruiliya3%

Demand

Washable Puppy Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Washable Puppy Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • washable puppy pads119K/yr
  • reusable puppy pads57K/yr
  • waterproof dog mat18K/yr
  • puppy pads washable12K/yr
  • reusable puppy pads large washable12K/yr
  • puppy pads reusable washable8K/yr
  • washable pee pads for dogs11K/yr
  • washable pee pads8K/yr
  • waterproof pet mat6K/yr
  • washable puppy pads extra large8K/yr

Reviews and returns

What reviews say buyers love and hate about Washable Puppy Pads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Water Resistance21%−0.13

These are not water proof evey time one puppy goes for a wee on this item it seeps straight through onto the floor

Not Waterproof

These are definitely not waterproof

Absorbency15%−0.05

Dont absorb very well

Its not fast absorbing

After washing once the stitching came undone on all of the pads which meant that they were not fully absorbent

Size-Overall14%−0.07

Absolutely ridiculously small

Not even as big as a puppy pad

these are quite small compared to other puppy pads I have acquired

Advertised Vs Actual Product8%

Not as advertised at all

So, I bought these which are advertised as being non-slip. They're not

Functionality-Overall7%−0.05

Does not do the job

Puppy pads not working

Love

Quality-Overall21%+1.68

Decent quality pads with a good selection of sizes

Excellent product

Great quality

Washability12%+1.07

Very good easy to wash good price

Wash Well

Washable pads

Value For Money11%+0.53

Good value and work well

Worth it

Excellent value for money

Ease Of Cleaning10%+0.69

Washes well x

Also washable so much easier to keep clean

These are brilliant love them easy to wash good price

Advertised Vs Actual Product6%

As advertised

Does what it's supposed to do

As described

Return

0.9% Return rate 76% Fixable by listing

Size-Overall65%█▆▆▆▇▇

Absolutely ridiculously small

Not even as big as a puppy pad

these are quite small compared to other puppy pads I have acquired

Quality-Overall7%▇▆█▁▄▆
Advertised Vs Actual Product3%▁▄█▄▅▃

Not as advertised at all

So, I bought these which are advertised as being non-slip. They're not

Value For Money2%▁▃▁█▄▁

Waste of money NOT WATERPROOF

waste of money

Smell2%▁▁▁█▁▃

after smelling, defo wee

there was a weird strong chemical smell

FAQ

Common Washable Puppy Pads questions

Answered from the same tracked data.