wagg dog treats
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Review moat
Good753.85avg incumbent reviews — the moat a new listing must climb
Market size
Okay£171K£171K/yr · 180K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.25avg listing price — sweet spot $15–$100
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.25–£14.96cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, wagg dog treats is a £171K/yr Amazon United Kingdom market (180K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
wagg dog treats market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- £181K–£218K
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #440
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 40%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
140
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Wagg72%
- Kingdom Supplies21%
- Spinrock Supplies5%
- PET MUNCHIES2%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -17.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
Top wagg dog treats search terms
- wagg dog treats103K/yr
- waggs dog treats15K/yr
- low calorie dog treats12K/yr
- wagg treats14K/yr
- dog treats wagg10K/yr
- wagg training treats5K/yr
- dog treats sensitive stomach5K/yr
- wagg puppy treats5K/yr
- wagg treats for dogs4K/yr
- wags dog treats3K/yr
Top wagg dog treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wagg Dog Treats Bundle Sausage & Mash Steak & Chips Bacon Roll Ham & Cheese Toastie Training Treats for Puppy
Kingdom Supplies£8.404.7★881 rev
Wagg Low Fat Lamb & Rice Dog Treats 125g (Pack of 7)
Wagg£6.814.7★735 rev
Wagg Training Mini Bones Chicken & Cheese Dog Treats 125g (Pack of 7)
Wagg£6.684.6★457 rev
Wagg Training Beef and Chicken Dog Treats 125g (Pack of 7)
Wagg£6.264.7★1,398 rev
Wagg Ham & Cheese Toastie Dog Treats 125g (Pack of 7)
Wagg£6.604.7★317 rev
Newest
by launch date
Spinrock Supplies Dog Treats Bundle - 4 Packs of Wagg Treats (Sausage & Mash Steak Pie & Gravy Ham & Cheese Toastie Lamb Chops) 125g Each with Free Squeaky Toy & 1 x Poop Bag Roll
Spinrock Supplies£14.786 rev
Spinrock Supplies Dog Treats Bundle - 4 Packs of Wagg Treats (Steak & Chips Fish Finger & Chips Steaklets Peanut Butter Cookies) 125g Each with Free Squeaky Toy & 1 x Poop Bag Roll
Spinrock Supplies£14.962 rev
Wagg Lamp Chops Dog Treats 125g (Pack of 7)
Wagg£7.6941 rev
Wagg Steak Pie Dog Treats 125g (Pack of 7)
Wagg£7.7421 rev
Wagg Dog Treats Bundle Sausage & Mash Steak & Chips Bacon Roll Ham & Cheese Toastie Training Treats for Puppy
Kingdom Supplies£8.40881 rev
Trending
90-day click momentumSpinrock Supplies Dog Treats Bundle - 4 Packs of Wagg Treats (Steak & Chips Fish Finger & Chips Steaklets Peanut Butter Cookies) 125g Each with Free Squeaky Toy & 1 x Poop Bag Roll
Spinrock Supplies£14.963.0★
Spinrock Supplies Dog Treats Bundle - 4 Packs of Wagg Treats (Sausage & Mash Steak Pie & Gravy Ham & Cheese Toastie Lamb Chops) 125g Each with Free Squeaky Toy & 1 x Poop Bag Roll
Spinrock Supplies£14.785.0★
Wagg Training Mini Bones Chicken & Cheese Dog Treats 125g (Pack of 7)
Wagg£6.684.6★
Wagg Sausage & Mash Dog Treats 125g (Pack of 7)
Wagg£6.894.5★
Pet Munchies Chicken Dog Training Treats Grain Free Tasty Bites with Natural Real Meat Low in Fat 50g
PET MUNCHIES£1.254.6★
What buyers say about wagg dog treats
What buyers praise and complain about, mined from review topics.What buyers love
“my dog seems to really enjoy them”
“Loves the taste”
“excellent value for money”
“Nice size and keep fresh”
“Good variety”
“My dog loves these flavours are good”
“my puppy enjoyed them”
“loves these chews”
“havent noticed any adverse smell”
“Both my dogs love these - especially helpful to train my lurcher pup as easily break into smaller pieces”
What buyers complain about
“are now terribly expensive”
“My dog is dying of cancer”
“Small size”
“upon receipt, I find the appearance not appealing at all”
“This is a serious quality and hygiene issue and completely unacceptable for pet food”
“the infestation was already present in the product”
“Tasty very small”
Common questions
- Is wagg dog treats profitable to sell on Amazon United Kingdom?
- The niche generates £171K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Skip it (39/100).
- How competitive is the wagg dog treats niche?
- 4 brands and 140 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wagg dog treats?
- Top complaints mined from reviews: Value For Money, Indigestion, Size-Overall. The return rate is 0.0%.
- When does demand for wagg dog treats peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the wagg dog treats niche?
- Listings span £1.25–£14.96; the average listing price is £7.25 (sweet spot $15–$100). The average incumbent carries 754 reviews — the moat a new listing must climb.