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Wagg Dog Treats

Fail

The top 5 brands take 100% of clicks, so Wagg Dog Treats is a Fail.

Flapen Score
39
39 / 100
Ranks 768 of 875 Pet Supplies niches · −11 vs the category median of 50
Market size
£171K/yr180K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
66%top-5 click share · 4 brands · 140 sellers

Flapen Score

Wagg Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Wagg Dog Treats is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wagg Dog Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wagg Dog Treats 180K times last year and spent an estimated £171K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
13.1%
Market size, estimated
£171Ka year
Peak month
December1.7× the quietest month
Top search term
wagg dog treats103K searches a year

02 · Price

A sale here is worth £7.25.

Listings sell for £7.25 on average, from £1.25 to £14.96. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £7.25 that is £7K to £9K a year per listing.

Average price
£7.25under the $15 to $100 sweet spot
Price range
£1.25–£14.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #440 within Treats. It carries 754 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#440in Treats
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
754per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Wagg Dog Treats products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£68K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

140

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

0%

  • Wagg72%
  • Kingdom Supplies21%
  • Spinrock Supplies5%
  • PET MUNCHIES2%

Demand

Wagg Dog Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Wagg Dog Treats search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wagg dog treats103K/yr
  • waggs dog treats15K/yr
  • low calorie dog treats12K/yr
  • wagg treats14K/yr
  • dog treats wagg10K/yr
  • wagg training treats5K/yr
  • dog treats sensitive stomach5K/yr
  • wagg puppy treats5K/yr
  • wagg treats for dogs4K/yr
  • wags dog treats3K/yr

Reviews and returns

What reviews say buyers love and hate about Wagg Dog Treats

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Pet Friendly”
25%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“are now terribly expensive”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Wagg Dog Treats questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data