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Wagg Dog Treats

Fail

The top 5 brands take 100% of clicks, so Wagg Dog Treats is a Fail.

Flapen Score
39
39 / 100
Ranks 768 of 875 Pet Supplies niches · −11 vs the category median of 50
Market size
£171K/yr180K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
66%top-5 click share · 4 brands · 140 sellers

Flapen Score

Wagg Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Wagg Dog Treats is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wagg Dog Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wagg Dog Treats 180K times last year and spent an estimated £171K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

13.1% of searches ended in a purchase last week.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
13.1%
Market size, estimated
£171Ka year
Peak month
December1.7× the quietest month
Top search term
wagg dog treats103K searches a year

02 · Price

A sale here is worth £7.25.

Listings sell for £7.25 on average, from £1.25 to £14.96. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £7.25 that is £7K to £9K a year per listing.

Average price
£7.25under the $15 to $100 sweet spot
Price range
£1.25–£14.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #440 within Treats. It carries 754 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#440in Treats
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
754per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Wagg Dog Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£68K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

140

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Wagg72%
  • Kingdom Supplies21%
  • Spinrock Supplies5%
  • PET MUNCHIES2%

Demand

Wagg Dog Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Wagg Dog Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wagg dog treats103K/yr
  • waggs dog treats15K/yr
  • low calorie dog treats12K/yr
  • wagg treats14K/yr
  • dog treats wagg10K/yr
  • wagg training treats5K/yr
  • dog treats sensitive stomach5K/yr
  • wagg puppy treats5K/yr
  • wagg treats for dogs4K/yr
  • wags dog treats3K/yr

Reviews and returns

What reviews say buyers love and hate about Wagg Dog Treats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.02

are now terribly expensive

Low Value Treat

I do find these expensive

Indigestion18%−0.08

My dog is dying of cancer

Pretty certain that these treats are responsible for our Corgi experiencing severe gastroenteritis

Size-Overall14%−0.02

Small size

For small dogsx

They were to small for my dogs so gave them to my dog walker

Shape/Style9%−0.04

upon receipt, I find the appearance not appealing at all

Doesnt look appealing

Quality-Overall5%0.00

This is a serious quality and hygiene issue and completely unacceptable for pet food

Love

Pet Friendly42%

my dog seems to really enjoy them

My dog really enjoys these

My dog loves this

Taste-Overall14%+0.80

Loves the taste

Good Treats

These are absolutely the best treats

Value For Money12%−0.02

excellent value for money

It is worth the price

Good price

Size-Overall10%−0.02

Nice size and keep fresh

the perfect size for most dogs

the bags are a good size for easy storage

Quality-Overall4%0.00

Good variety

Excellent product

Good quality

FAQ

Common Wagg Dog Treats questions

Answered from the same tracked data.