Wagg Dog Treats
FailThe top 5 brands take 100% of clicks, so Wagg Dog Treats is a Fail.
- Flapen Score
- 39 / 100Ranks 768 of 875 Pet Supplies niches · −11 vs the category median of 5039
- Market size
- £171K/yr180K searches / yr
- 90-day growth
- -17.1%search demand this quarter
- Competition
- 66%top-5 click share · 4 brands · 140 sellers
Flapen Score
Wagg Dog Treats against its category
The dotted line is the Pet Supplies average. Past it, Wagg Dog Treats is stronger. Inside it, weaker.
Market
The Wagg Dog Treats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wagg Dog Treats 180K times last year and spent an estimated £171K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
13.1% of searches ended in a purchase last week.
Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.
- Searches, last 12 months
- 180K
- Growth, 90 days vs prior 90
- -17.1%
- Conversion, latest week
- 13.1%
- Market size, estimated
- £171Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- wagg dog treats103K searches a year
02 · Price
A sale here is worth £7.25.
Listings sell for £7.25 on average, from £1.25 to £14.96. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £7.25 that is £7K to £9K a year per listing.
- Average price
- £7.25under the $15 to $100 sweet spot
- Price range
- £1.25–£14.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #440 within Treats. It carries 754 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #440in Treats
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 754per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Wagg Dog Treats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wagg Dog Treats Bundle Sausage & Mash Steak & Chips Bacon Roll Ham & Cheese Toastie Training Treats for Puppy
- Price
- £8.40
- Rating
- 4.7/5
- Reviews
- 881
- Age
- 3y ago

Wagg Low Fat Lamb & Rice Dog Treats 125g (Pack of 7)
- Price
- £6.81
- Rating
- 4.7/5
- Reviews
- 735
- Age
- 15y ago

Wagg Training Mini Bones Chicken & Cheese Dog Treats 125g (Pack of 7)
- Price
- £6.68
- Rating
- 4.6/5
- Reviews
- 457
- Age
- 13y ago

Wagg Training Beef and Chicken Dog Treats 125g (Pack of 7)
- Price
- £6.26
- Rating
- 4.7/5
- Reviews
- 1,398
- Age
- 15y ago

Wagg Ham & Cheese Toastie Dog Treats 125g (Pack of 7)
- Price
- £6.60
- Rating
- 4.7/5
- Reviews
- 317
- Age
- 5y ago
Trending
90-day click momentum
Spinrock Supplies Dog Treats Bundle - 4 Packs of Wagg Treats (Steak & Chips Fish Finger & Chips Steaklets Peanut Butter Cookies) 125g Each with Free Squeaky Toy & 1 x Poop Bag Roll
- Price
- £14.96
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 4mo ago

Spinrock Supplies Dog Treats Bundle - 4 Packs of Wagg Treats (Sausage & Mash Steak Pie & Gravy Ham & Cheese Toastie Lamb Chops) 125g Each with Free Squeaky Toy & 1 x Poop Bag Roll
- Price
- £14.78
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

Wagg Training Mini Bones Chicken & Cheese Dog Treats 125g (Pack of 7)
- Price
- £6.68
- Rating
- 4.6/5
- Reviews
- 457
- Age
- 13y ago

Wagg Sausage & Mash Dog Treats 125g (Pack of 7)
- Price
- £6.89
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 5y ago

Pet Munchies Chicken Dog Training Treats Grain Free Tasty Bites with Natural Real Meat Low in Fat 50g
- Price
- £1.25
- Rating
- 4.6/5
- Reviews
- 2,122
- Age
- 12y ago
Newest
by launch date
Spinrock Supplies Dog Treats Bundle - 4 Packs of Wagg Treats (Sausage & Mash Steak Pie & Gravy Ham & Cheese Toastie Lamb Chops) 125g Each with Free Squeaky Toy & 1 x Poop Bag Roll
- Price
- £14.78
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

Spinrock Supplies Dog Treats Bundle - 4 Packs of Wagg Treats (Steak & Chips Fish Finger & Chips Steaklets Peanut Butter Cookies) 125g Each with Free Squeaky Toy & 1 x Poop Bag Roll
- Price
- £14.96
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 4mo ago

Wagg Lamp Chops Dog Treats 125g (Pack of 7)
- Price
- £7.69
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 3y ago

Wagg Steak Pie Dog Treats 125g (Pack of 7)
- Price
- £7.74
- Rating
- 4.9/5
- Reviews
- 21
- Age
- 3y ago

Wagg Dog Treats Bundle Sausage & Mash Steak & Chips Bacon Roll Ham & Cheese Toastie Training Treats for Puppy
- Price
- £8.40
- Rating
- 4.7/5
- Reviews
- 881
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
140
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Wagg72%
- Kingdom Supplies21%
- Spinrock Supplies5%
- PET MUNCHIES2%
Demand
Wagg Dog Treats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Wagg Dog Treats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wagg dog treats103K/yr
- waggs dog treats15K/yr
- low calorie dog treats12K/yr
- wagg treats14K/yr
- dog treats wagg10K/yr
- wagg training treats5K/yr
- dog treats sensitive stomach5K/yr
- wagg puppy treats5K/yr
- wagg treats for dogs4K/yr
- wags dog treats3K/yr
Reviews and returns
What reviews say buyers love and hate about Wagg Dog Treats
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
are now terribly expensive
Low Value Treat
I do find these expensive
My dog is dying of cancer
Pretty certain that these treats are responsible for our Corgi experiencing severe gastroenteritis
Small size
For small dogsx
They were to small for my dogs so gave them to my dog walker
upon receipt, I find the appearance not appealing at all
Doesnt look appealing
This is a serious quality and hygiene issue and completely unacceptable for pet food
Love
my dog seems to really enjoy them
My dog really enjoys these
My dog loves this
Loves the taste
Good Treats
These are absolutely the best treats
excellent value for money
It is worth the price
Good price
Nice size and keep fresh
the perfect size for most dogs
the bags are a good size for easy storage
Good variety
Excellent product
Good quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wagg Dog Treats questions
Answered from the same tracked data.









