How competitive is the Wagg Dog Treats niche on Amazon United Kingdom?

4 brands and 140 sellers compete in Wagg Dog Treats on Amazon United Kingdom. The top 5 Wagg Dog Treats products take 66% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Wagg Dog Treats?

Wagg Dog Treats buyers on Amazon United Kingdom complain most about Value For Money, Indigestion, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Wagg Dog Treats niche?

Wagg Dog Treats sells for £7.25 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.25–£14.96. The average incumbent carries 754 reviews — the moat a new listing must climb.

Wagg Dog Treats

brand-locked demand (top 5 brands take 100% of clicks) — Wagg Dog Treats doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Wagg Dog Treats profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wagg Dog Treats is a £171K/yr Amazon United Kingdom market (180K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Wagg Dog Treats: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.1% over the last 90 days and 13.1% of searches end in a purchase.

£171K

revenue / yr

Units sold / yr30K

Search volume / yr-17.1%180K

Conversion rate13.1%

Avg price£7.25

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 140

Top-5 product click share66%

Open market0%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Top Wagg Dog Treats products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Wagg Dog Treats Bundle Sausage & Mash Steak & Chips Bacon Roll Ham & Cheese Toastie Training Treats for Puppy

Price: £8.40
Rating: 4.7/5
Reviews: 881
Age: 3y ago

Wagg Low Fat Lamb & Rice Dog Treats 125g (Pack of 7)

Price: £6.81
Rating: 4.7/5
Reviews: 735
Age: 15y ago

Wagg Training Mini Bones Chicken & Cheese Dog Treats 125g (Pack of 7)

Price: £6.68
Rating: 4.6/5
Reviews: 457
Age: 13y ago

Wagg Training Beef and Chicken Dog Treats 125g (Pack of 7)

Price: £6.26
Rating: 4.7/5
Reviews: 1,398
Age: 15y ago

Wagg Ham & Cheese Toastie Dog Treats 125g (Pack of 7)

Price: £6.60
Rating: 4.7/5
Reviews: 317
Age: 5y ago

Newest

by launch date

Spinrock Supplies Dog Treats Bundle - 4 Packs of Wagg Treats (Sausage & Mash Steak Pie & Gravy Ham & Cheese Toastie Lamb Chops) 125g Each with Free Squeaky Toy & 1 x Poop Bag Roll

Price: £14.78
Rating: 5.0/5
Reviews: 6
Age: 4mo ago

Spinrock Supplies Dog Treats Bundle - 4 Packs of Wagg Treats (Steak & Chips Fish Finger & Chips Steaklets Peanut Butter Cookies) 125g Each with Free Squeaky Toy & 1 x Poop Bag Roll

Price: £14.96
Rating: 3.0/5
Reviews: 2
Age: 4mo ago

Wagg Lamp Chops Dog Treats 125g (Pack of 7)

Price: £7.69
Rating: 4.7/5
Reviews: 41
Age: 3y ago

Wagg Steak Pie Dog Treats 125g (Pack of 7)

Price: £7.74
Rating: 4.9/5
Reviews: 21
Age: 3y ago

Wagg Dog Treats Bundle Sausage & Mash Steak & Chips Bacon Roll Ham & Cheese Toastie Training Treats for Puppy

Price: £8.40
Rating: 4.7/5
Reviews: 881
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

140

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Wagg72%
Kingdom Supplies21%
Spinrock Supplies5%
PET MUNCHIES2%

Wagg Dog Treats demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume180KCVR13.1%Products20Brands4Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews754Avg BSR#440

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Top Wagg Dog Treats search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

wagg dog treats103K/yr -14.9%12.7% conv.
waggs dog treats15K/yr -33.2%14.6% conv.
low calorie dog treats12K/yr -16.5%2.1% conv.
wagg treats14K/yr -26.0%10.8% conv.
dog treats wagg10K/yr -9.4%10.4% conv.
wagg training treats5K/yr -10.2%14.5% conv.
dog treats sensitive stomach5K/yr -3.7%0.9% conv.
wagg puppy treats5K/yr -17.6%13.5% conv.
wagg treats for dogs4K/yr -12.5%11.9% conv.
wags dog treats3K/yr -22.4%18.2% conv.

What reviews say buyers love and hate about Wagg Dog Treats

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Pet Friendly42%

“my dog seems to really enjoy them”

Taste-Overall14%

“Loves the taste”

Value For Money12%

“excellent value for money”

Size-Overall10%

“Nice size and keep fresh”

Quality-Overall4%

“Good variety”

What buyers complain about

80% of reviews

Value For Money25%

“are now terribly expensive”

Indigestion18%

“My dog is dying of cancer”

Size-Overall14%

“Small size”

Shape/Style9%

“upon receipt, I find the appearance not appealing at all”

Quality-Overall5%

“This is a serious quality and hygiene issue and completely unacceptable for pet food”

Common Wagg Dog Treats questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wagg Dog Treats 39/100 on Amazon United Kingdom — Skip it. The niche generates £171K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -17.1% over the last 90 days.