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Vivarium

Maybe

The average product has only 206 reviews. But buyers convert on only 0.2% of searches, so Vivarium is a Maybe.

Flapen Score
51
51 / 100
Top 44% of 875 Pet Supplies niches · +1 vs the category median of 50
Market size
£87K/yr462K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
29%top-5 click share · 19 brands · 30 sellers

Flapen Score

Vivarium against its category

The dotted line is the Pet Supplies average. Past it, Vivarium is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vivarium market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vivarium 462K times last year and spent an estimated £87K. The top 5 brands take 71% of clicks. Demand peaks in Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 462K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
462K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
0.2%
Market size, estimated
£87Ka year
Peak month
August1.7× the quietest month
Top search term
vivarium202K searches a year

02 · Price

A sale here is worth £89.20.

Listings sell for £89.20 on average, from £9.72 to £366.55. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £89.20 that is £0 to £9K a year per listing.

Average price
£89.20inside the $15 to $100 sweet spot
Price range
£9.72–£366.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #102 within Reptiles & Amphibians. It carries 206 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
43%
Out of stock, average day
15.8%
Average rank
#102in Reptiles & Amphibians
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
206per listing
Listings tracked
56

04 · Newcomers

2 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Vivarium products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

30

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

29%

Top 20: 66%

Open market

25%

  • PawHut23%
  • ProRep20%
  • Repti-Life13%
  • Vivexotic10%
  • Swell Reptiles5%
  • Reptile Growth4%

Demand

Vivarium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Vivarium search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vivarium202K/yr
  • reptile tank29K/yr
  • bearded dragon tank26K/yr
  • gecko tank23K/yr
  • snake vivarium22K/yr
  • leopard gecko tank10K/yr
  • reptile enclosure13K/yr
  • snake tank15K/yr
  • 4ft vivarium15K/yr
  • snake enclosure12K/yr

Reviews and returns

What reviews say buyers love and hate about Vivarium

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Incorrect dimensions”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Vivarium questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data