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Vivarium

Maybe

The average product has only 206 reviews. But buyers convert on only 0.2% of searches, so Vivarium is a Maybe.

Flapen Score
51
51 / 100
Top 44% of 875 Pet Supplies niches · +1 vs the category median of 50
Market size
£87K/yr462K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
29%top-5 click share · 19 brands · 30 sellers

Flapen Score

Vivarium against its category

The dotted line is the Pet Supplies average. Past it, Vivarium is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vivarium market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vivarium 462K times last year and spent an estimated £87K. The top 5 brands take 71% of clicks. Demand peaks in Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 462K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
462K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
0.2%
Market size, estimated
£87Ka year
Peak month
August1.7× the quietest month
Top search term
vivarium202K searches a year

02 · Price

A sale here is worth £89.20.

Listings sell for £89.20 on average, from £9.72 to £366.55. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £89.20 that is £0 to £9K a year per listing.

Average price
£89.20inside the $15 to $100 sweet spot
Price range
£9.72–£366.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #102 within Reptiles & Amphibians. It carries 206 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
43%
Out of stock, average day
15.8%
Average rank
#102in Reptiles & Amphibians
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
206per listing
Listings tracked
56

04 · Newcomers

Amazon counts 2 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Vivarium products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

30

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

29%

Top 20: 66%

Open market

25%

  • PawHut23%
  • ProRep20%
  • Repti-Life13%
  • Vivexotic10%
  • Swell Reptiles5%
  • Reptile Growth4%

Demand

Vivarium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Vivarium search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vivarium202K/yr
  • reptile tank29K/yr
  • bearded dragon tank26K/yr
  • gecko tank23K/yr
  • snake vivarium22K/yr
  • leopard gecko tank10K/yr
  • reptile enclosure13K/yr
  • snake tank15K/yr
  • 4ft vivarium15K/yr
  • snake enclosure12K/yr

Reviews and returns

What reviews say buyers love and hate about Vivarium

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.03

Incorrect dimensions

Too small

it was much bigger than I thought it would be

Durability10%−0.15

still fell apart

after a few days the mesh top fell apart

RIP off

Quality-Overall7%+1.81

Cheap

Quality isnt good atall

Poor quality, not like Exo Terras from other vendors

Heating6%−0.06

Not designed for reptiles it doesn't hold heat

Lid material isnt heat resistant

Strength5%

I found that when assembling them the edges damaged really easily

Comes apart to easy after building it

Love

Quality-Overall30%+1.81

This is a well made item

The build quality is reassuringly solid

Excellent quality

Value For Money14%+0.92

Not too expensive

Good for price

Value for money

Size-Overall12%−0.03

Great size

Come perfect with all accessories perfect size

Perfect size for my hatchling corn snake

Strength6%

Sturdy,

A proper, sturdy vivarium that looks good and does the job

The mesh top feels sturdy enough to hold my lighting

Ease Of Use6%+0.27

Simple

its really handy

Convenient Product

Return

1.9% Return rate 76% Fixable by listing

Size-Overall71%▇▆▇█▇▆

Incorrect dimensions

Too small

it was much bigger than I thought it would be

Defective Material/Parts14%▁█▆▂▆▃
Advertised Vs Actual Product2%▁▁█▁▄▅
Compatibility-Overall2%▁▁▁▁▆█
Strength2%▁▁▁▁▄█

I found that when assembling them the edges damaged really easily

Comes apart to easy after building it

FAQ

Common Vivarium questions

Answered from the same tracked data.