Virbac Enzymatic Toothpaste for Dogs
brand-locked demand (top 5 brands take 100% of clicks) — Virbac Enzymatic Toothpaste for Dogs doesn't clear our bar today.
Flapen Score
Is Virbac Enzymatic Toothpaste for Dogs profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Virbac Enzymatic Toothpaste for Dogs is a £355K/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Apr. Verdict: Skip it — 45/100.
Virbac Enzymatic Toothpaste for Dogs: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.9% over the last 90 days and 19.9% of searches end in a purchase.
£355K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 10 products
Top Virbac Enzymatic Toothpaste for Dogs products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Virbac CET Enzymatic Toothpaste for Dogs - Control Bacteria & Reduce Plaque | Poultry Flavour | 70G
- Price
- £12.86
- Rating
- 4.5/5
- Reviews
- 1,454
- Age
- 11y ago

Virbac Enzymatic Toothpaste for Dogs & Cats - Cat & Dog Toothpaste for Plaque & Tartar Removal and Pet Breath Freshener - 70g
- Price
- £12.34
- Rating
- 4.6/5
- Reviews
- 1,720
- Age
- 12y ago

Virbac CET Enzymatic Toothpaste | Control Oral Bacteria Reduce Plaque & Bad Breath | Dental Care Toothpaste for Cats & Dogs | Poultry Flavour 70g Tube
- Price
- £12.48
- Rating
- 4.4/5
- Reviews
- 21,486
- Age
- 10y ago

Virbac CET Oral Hygiene Kit - Toothbrush & Toothpaste Kit for Dogs & Cats Poultry Flavour. Tartar & Plaque Control
- Price
- £15.24
- Rating
- 4.4/5
- Reviews
- 5,842
- Age
- 13y ago

Vet Strength Pure Enzymatic Dog & Cat Toothpaste | 100g Beef Flavour | Enzyme Pet Toothpaste for Tartar Removal Bad Breath Teeth Cleaning | Safe for Puppies & Kittens
- Price
- £8.30
- Rating
- 4.2/5
- Reviews
- 1,153
- Age
- 1y ago
Trending
90-day click momentum
Virbac CET Enzymatic Toothpaste | Control Oral Bacteria Reduce Plaque & Bad Breath | Dental Care Toothpaste for Cats & Dogs | Poultry Flavour 70g Tube
- Price
- £12.48
- Rating
- 4.4/5
- Reviews
- 21,486
- Age
- 10y ago

Virbac CET Enzymatic Toothpaste for Dogs - Control Bacteria & Reduce Plaque | Poultry Flavour | 70G
- Price
- £12.86
- Rating
- 4.5/5
- Reviews
- 1,454
- Age
- 11y ago

Virbac CET Oral Hygiene Kit - Toothbrush & Toothpaste Kit for Dogs & Cats Poultry Flavour. Tartar & Plaque Control
- Price
- £15.24
- Rating
- 4.4/5
- Reviews
- 5,842
- Age
- 13y ago

VETIQ Dental Care Cat & Dog Fresh Breath Enzymatic Toothpaste (70g)
- Price
- £4.16
- Rating
- 4.3/5
- Reviews
- 152
- Age
- 2y ago

Beaphar - Liver Flavour Toothpaste with Enzymes - Dental Care for Cats & Dogs - Helps Control Plaque and Tartar and Freshen Breath - Supports Normal Gum Function Fluoride & Xylitol-Free - 100g Tube
- Price
- £3.60
- Rating
- 4.3/5
- Reviews
- 15,331
- Age
- 10y ago
Newest
by launch date
Vet Strength Pure Enzymatic Dog & Cat Toothpaste | 100g Beef Flavour | Enzyme Pet Toothpaste for Tartar Removal Bad Breath Teeth Cleaning | Safe for Puppies & Kittens
- Price
- £8.30
- Rating
- 4.2/5
- Reviews
- 1,153
- Age
- 1y ago

Bugalugs Dental Enzymatic Dog Toothpaste & Cat Toothpaste for Dog Teeth Cleaning Dog Breath Freshener Dog Plaque Remover & Tartar for Pets use with Our Dog Toothbrush & Cat Toothbrush (Liver 75g)
- Price
- £8.36
- Rating
- 4.0/5
- Reviews
- 529
- Age
- 2y ago

VETIQ Dental Care Cat & Dog Fresh Breath Enzymatic Toothpaste (70g)
- Price
- £4.16
- Rating
- 4.3/5
- Reviews
- 152
- Age
- 2y ago

Virbac C.E.T. Enzyme Toothpaste for Animals | Pack of 3 | 3 x 70 g | Poultry Flavoured Toothpaste for Dogs and Cats | For Use With Animal Toothbrush
- Price
- £30.26
- Rating
- 4.7/5
- Reviews
- 102
- Age
- 2y ago

Virbac CET Enzymatic Toothpaste | Control Oral Bacteria Reduce Plaque & Bad Breath | Dental Care Toothpaste for Cats & Dogs | Poultry Flavour 70g Tube
- Price
- £12.48
- Rating
- 4.4/5
- Reviews
- 21,486
- Age
- 10y ago
Competition: brands, sellers & click share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
98
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Virbac78%
- The Doggy Dentists8%
- VETIQ6%
- BUGALUGS5%
- Beaphar4%
Virbac Enzymatic Toothpaste for Dogs demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Apr · busiest ÷ quietest = 1.9×
Top Virbac Enzymatic Toothpaste for Dogs search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- virbac enzymatic toothpaste for dogs48K/yr
- enzymatic toothpaste dogs34K/yr
- dog toothpaste enzymatic15K/yr
- virbac enzymatic toothpaste for cats9K/yr
- dog enzymatic toothpaste8K/yr
- enzymatic toothpaste for dogs7K/yr
- enzymatic dog toothpaste6K/yr
- enzyme toothpaste for dogs4K/yr
- enzymatic toothpaste for cats5K/yr
- virbac toothpaste for dogs5K/yr
What reviews say buyers love and hate about Virbac Enzymatic Toothpaste for Dogs
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Very tasty all my dogs love it”
“It gets good reviews”
“Good price”
“My dog loves the flavour”
“Well my dog enjoys it”
What buyers complain about
71% of reviews“smells really strange”
“didnt like the flavour”
“why is dog toothpaste so expensive”
“after another of his unwelcome encounters with the liver flavour”
“Her breath wasn't great”
Virbac Enzymatic Toothpaste for Dogs return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
41%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Virbac Enzymatic Toothpaste for Dogs questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









