virbac enzymatic toothpaste for dogs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£3.60–£30.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£355K£355K/yr · 153K searches
Avg price
Okay£11.64avg listing price — sweet spot $15–$100
Review moat
Bad6,925.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-27.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, virbac enzymatic toothpaste for dogs is a £355K/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Apr. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
virbac enzymatic toothpaste for dogs market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- £233K–£291K
- units × avg price
- Conversion rate
- 19.9%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 60%
- Out of stock
- 2.2%
- Avg brand age
- 69 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
98
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Virbac78%
- The Doggy Dentists8%
- VETIQ6%
- BUGALUGS5%
- Beaphar4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.9% search growth over the last 90 days.Peak months: Feb, Apr · busiest ÷ quietest = 1.9×
Top virbac enzymatic toothpaste for dogs search terms
- virbac enzymatic toothpaste for dogs48K/yr
- enzymatic toothpaste dogs34K/yr
- dog toothpaste enzymatic15K/yr
- virbac enzymatic toothpaste for cats9K/yr
- dog enzymatic toothpaste8K/yr
- enzymatic toothpaste for dogs7K/yr
- enzymatic dog toothpaste6K/yr
- enzyme toothpaste for dogs4K/yr
- enzymatic toothpaste for cats5K/yr
- virbac toothpaste for dogs5K/yr
Top virbac enzymatic toothpaste for dogs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Virbac CET Enzymatic Toothpaste for Dogs - Control Bacteria & Reduce Plaque | Poultry Flavour | 70G
Virbac£12.864.5★1,454 rev
Virbac Enzymatic Toothpaste for Dogs & Cats - Cat & Dog Toothpaste for Plaque & Tartar Removal and Pet Breath Freshener - 70g
Virbac£12.344.6★1,720 rev
Virbac CET Enzymatic Toothpaste | Control Oral Bacteria Reduce Plaque & Bad Breath | Dental Care Toothpaste for Cats & Dogs | Poultry Flavour 70g Tube
Virbac£12.484.4★21,486 rev
Virbac CET Oral Hygiene Kit - Toothbrush & Toothpaste Kit for Dogs & Cats Poultry Flavour. Tartar & Plaque Control
Virbac£15.244.4★5,842 rev
Vet Strength Pure Enzymatic Dog & Cat Toothpaste | 100g Beef Flavour | Enzyme Pet Toothpaste for Tartar Removal Bad Breath Teeth Cleaning | Safe for Puppies & Kittens
The Doggy Dentists£8.304.2★1,153 rev
Newest
by launch dateVet Strength Pure Enzymatic Dog & Cat Toothpaste | 100g Beef Flavour | Enzyme Pet Toothpaste for Tartar Removal Bad Breath Teeth Cleaning | Safe for Puppies & Kittens
The Doggy Dentists£8.301,153 rev
Bugalugs Dental Enzymatic Dog Toothpaste & Cat Toothpaste for Dog Teeth Cleaning Dog Breath Freshener Dog Plaque Remover & Tartar for Pets use with Our Dog Toothbrush & Cat Toothbrush (Liver 75g)
BUGALUGS£8.36529 rev
VETIQ Dental Care Cat & Dog Fresh Breath Enzymatic Toothpaste (70g)
VETIQ£4.16152 rev
Virbac C.E.T. Enzyme Toothpaste for Animals | Pack of 3 | 3 x 70 g | Poultry Flavoured Toothpaste for Dogs and Cats | For Use With Animal Toothbrush
Virbac£30.26102 rev
Virbac CET Enzymatic Toothpaste | Control Oral Bacteria Reduce Plaque & Bad Breath | Dental Care Toothpaste for Cats & Dogs | Poultry Flavour 70g Tube
Virbac£12.4821,486 rev
Trending
90-day click momentumVirbac CET Enzymatic Toothpaste | Control Oral Bacteria Reduce Plaque & Bad Breath | Dental Care Toothpaste for Cats & Dogs | Poultry Flavour 70g Tube
Virbac£12.484.4★
Virbac CET Enzymatic Toothpaste for Dogs - Control Bacteria & Reduce Plaque | Poultry Flavour | 70G
Virbac£12.864.5★
Virbac CET Oral Hygiene Kit - Toothbrush & Toothpaste Kit for Dogs & Cats Poultry Flavour. Tartar & Plaque Control
Virbac£15.244.4★
VETIQ Dental Care Cat & Dog Fresh Breath Enzymatic Toothpaste (70g)
VETIQ£4.164.3★
Beaphar - Liver Flavour Toothpaste with Enzymes - Dental Care for Cats & Dogs - Helps Control Plaque and Tartar and Freshen Breath - Supports Normal Gum Function Fluoride & Xylitol-Free - 100g Tube
Beaphar£3.604.3★
What buyers say about virbac enzymatic toothpaste for dogs
What buyers praise and complain about, mined from review topics.What buyers love
“Very tasty all my dogs love it”
“It gets good reviews”
“Good price”
“My dog loves the flavour”
“Well my dog enjoys it”
“keep teeth in great order”
“Easy to use”
“Breath freshness was okay”
“Cleans well”
“Does the job”
What buyers complain about
“smells really strange”
“didnt like the flavour”
“why is dog toothpaste so expensive”
“after another of his unwelcome encounters with the liver flavour”
“Her breath wasn't great”
“Didnt work”
“Couldn't use it”
“Very chalky texture”
“Product was liquid”
“It smelt chemical”
Top return reasons
Common questions
- Is virbac enzymatic toothpaste for dogs profitable to sell on Amazon United Kingdom?
- The niche generates £355K/yr across 10 tracked products. 90-day search growth is -27.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the virbac enzymatic toothpaste for dogs niche?
- 5 brands and 98 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in virbac enzymatic toothpaste for dogs?
- Top complaints mined from reviews: Smell, Flavor, Value For Money. The return rate is 0.1%.
- When does demand for virbac enzymatic toothpaste for dogs peak?
- Demand peaks in Feb–Apr; the busiest month runs 1.9× the quietest.
- What does it cost to enter the virbac enzymatic toothpaste for dogs niche?
- Listings span £3.60–£30.26; the average listing price is £11.64 (sweet spot $15–$100). The average incumbent carries 6,926 reviews — the moat a new listing must climb.