Virbac Enzymatic Toothpaste for Dogs

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £355K a year.

Searches, last 12 months

153K

Growth, 90 days vs prior 90

-27.9%

Conversion, latest week

19.9%

Market size, estimated

£355Ka year

Peak month

February1.9× the quietest month

Top search term

virbac enzymatic toothpaste for dogs48K searches a year

Listings sell for £11.64 on average, from £3.60 to £30.26. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £11.64 that is £17K to £23K a year per listing.

Average price

£11.64under the $15 to $100 sweet spot

Price range

£3.60–£30.26

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

1,500–2,000

Revenue per listing a year

£17K–£23K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #9 within Health Supplies. It carries 6,926 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

70%

Out of stock, average day

2.2%

Average rank

#9in Health Supplies

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,926per listing

Listings tracked

10

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

69 months