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Vetpro Digestive Function Paste

Fail

The top 5 brands take 100% of clicks, so Vetpro Digestive Function Paste is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£1.3M/yr487K searches / yr
90-day growth
+6.1%search demand this quarter
Competition
78%top-5 click share · 5 brands · 24 sellers

Flapen Score

Vetpro Digestive Function Paste against its category

The dotted line is the Pet Supplies average. Past it, Vetpro Digestive Function Paste is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vetpro Digestive Function Paste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vetpro Digestive Function Paste 487K times last year and spent an estimated £1.3M. All 5 brands take every click. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

21.3% of searches ended in a purchase last week.

Shoppers searched for this 487K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
487K
Growth, 90 days vs prior 90
+6.1%
Conversion, latest week
21.3%
Market size, estimated
£1.3Ma year
Peak month
August2.2× the quietest month
Top search term
pro kolin for dogs90K searches a year

02 · Price

A sale here is worth £12.80.

Listings sell for £12.80 on average, from £8.38 to £19.67. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At £12.80 that is £102K to £128K a year per listing.

Average price
£12.80under the $15 to $100 sweet spot
Price range
£8.38–£19.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
8,000–10,000
Revenue per listing a year
£102K–£128K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Health Supplies. It carries 8,142 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Health Supplies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,142per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Vetpro Digestive Function Paste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£133K£266K£398K£531K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Protexin Veterinary60%
  • Protexin31%
  • Remedime4%
  • YuMOVE3%
  • Vetuk2%
  • Open — no brand owns it (0%)

Demand

Vetpro Digestive Function Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.2×

Search terms

Top Vetpro Digestive Function Paste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pro kolin for dogs90K/yr
  • protexin72K/yr
  • prokoline paste for dogs58K/yr
  • protexin pro kolin for dogs51K/yr
  • prokolin30K/yr
  • pro kolin31K/yr
  • protexin for dogs24K/yr
  • prokolin for dogs25K/yr
  • pro kolin advanced for dogs28K/yr
  • pro-kolin for dogs15K/yr

Reviews and returns

What reviews say buyers love and hate about Vetpro Digestive Function Paste

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall16%−0.10

Not applicable

Doesn't Work

recently we found it to be not very effective

Value For Money14%+0.69

Very expensive I'm on a tight budget so have to budget carefully not sure whether to try a different brand

Slightly cheaper than one i usually buy

cost a fortune

Indigestion10%−0.05

then she had a month-long spell of occasional diarrhea

they were still struggling with digestion issues

who has quite a sensitive stomach

Taste-Overall8%−0.03

Not to my dog's taste

Cant be very tasty

so its obviously not that tasty or appealing so I mix it into the end of her meal when needed

Size-Overall6%

Very loose stools

it's a larger tub than I expected

has got very expensive and smaller

Love

Value For Money20%+0.69

Value for money

Excellent value for money

Excellent price

Quality-Overall18%+0.40

After seeing the positive reviews

Excellent Product

reliable

Ease Of Use9%+0.48

Easy to use

Easy to measure and administer

Easy to administer

Soothing/Teething8%+0.85

Calms my little dog's tummy straightaway

helps calm things down

Great helped my dogs tummy

Pet Friendly8%

the dog loves it

Happy dog

Really helped my dog

Return

0.1% Return rate 50% Fixable by listing

Advertised Vs Actual Product38%▁▁▁▁██
Functionality-Overall25%▁▁▁▁██

Not applicable

Doesn't Work

recently we found it to be not very effective

Defective Material/Parts13%▁▁▁▁█▁
Certifications13%▁▁▁▁▁█
Size-Overall13%█▁▁▁▁▁

Very loose stools

it's a larger tub than I expected

has got very expensive and smaller

FAQ

Common Vetpro Digestive Function Paste questions

Answered from the same tracked data.