vetpro digestive function paste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.3M£1.3M/yr · 487K searches
Avg price
Good£12.80avg listing price — sweet spot $15–$100
Price range
Okay£8.38–£19.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,142.18avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, vetpro digestive function paste is a £1.3M/yr Amazon United Kingdom market (487K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
vetpro digestive function paste market data
- Units sold / yr
- 80K–100K
- avg 8,000–10,000/product
- Revenue / yr
- £1.0M–£1.3M
- units × avg price
- Conversion rate
- 21.3%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 27%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
24
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Protexin Veterinary60%
- Protexin31%
- Remedime4%
- YuMOVE3%
- Vetuk2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.1% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.2×
Top vetpro digestive function paste search terms
- pro kolin for dogs90K/yr
- protexin72K/yr
- prokoline paste for dogs58K/yr
- protexin pro kolin for dogs51K/yr
- prokolin30K/yr
- pro kolin31K/yr
- protexin for dogs24K/yr
- prokolin for dogs25K/yr
- pro kolin advanced for dogs28K/yr
- pro-kolin for dogs15K/yr
Top vetpro digestive function paste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Protexin Veterinary Pro-Kolin Advanced for Dogs Advanced for Dogs 60 ml
Protexin Veterinary£19.674.7★6,380 rev
Pro-Kolin Advanced Dogs 30ml Syringes
Protexin Veterinary£14.874.7★12,570 rev
Protexin Pro-Kolin Probiotic & Prebiotic Digestive Support Paste for Dogs & Cats Fast-Acting Gut Soothing Formula with Kaolin Helps Firm Stools Vet Recommended 30ml Syringe
Protexin£11.854.6★15,379 rev
Pro-Kolin Advanced Dogs 15ml Syringes
Protexin Veterinary£9.884.7★12,570 rev
Protexin Pro-Kolin Probiotic & Prebiotic Digestive Support Paste for Dogs & Cats Fast-Acting Stool Firming Formula with Kaolin Vet Recommended Ideal for Cats & Small Dogs 15ml Syringe
Protexin£8.384.6★15,379 rev
Newest
by launch date
YuMOVE Digestive Care Rapid Dog Pre and Probiotic Paste for Gut Health Digestive Supplements with Fast-Acting Ingredients for Medium Dogs 30ml
YuMOVE£11.88562 rev
Remedime Probiotic & Prebiotic Paste to Sooth the Gut Lining and Firm-up Faeces - For Dogs & Cats | 15ml
Remedime£8.381,162 rev
VetUK 60 ml Probiotic for Dogs & Cats prokoline paste for dogs Digestive Support and Gut Health Supplement for Loose Stools
Vetuk£10.4694 rev
Protexin Veterinary Pro-Kolin Advanced for Dogs Advanced for Dogs 60 ml
Protexin Veterinary£19.676,380 rev
Pro-Kolin Advanced Dogs 30ml Syringes
Protexin Veterinary£14.8712,570 rev
Trending
90-day click momentumVetUK 60 ml Probiotic for Dogs & Cats prokoline paste for dogs Digestive Support and Gut Health Supplement for Loose Stools
Vetuk£10.464.1★
Protexin Pro-Kolin Probiotic & Prebiotic Digestive Support Paste for Dogs & Cats Fast-Acting Gut Soothing Formula with Kaolin Helps Firm Stools Vet Recommended 30ml Syringe
Protexin£11.854.6★
Protexin Pro-Fibre for Dogs High-Fibre Digestive Supplement with Prebiotics & Postbiotics Fibre for Dogs to Support Gut Health Immune Anal Glands & Stool Support Protexin Dog Supplement 500g
Protexin£11.064.6★
Protexin Veterinary Synbiotic D-C Capsules High-Concentrated Probiotic & Prebiotic Supplement for Dogs & Cats Supports Gut Health Digestion 50 One-a-Day Capsules
Protexin Veterinary£16.324.7★
Protexin Pro-Kolin Probiotic & Prebiotic Digestive Support Paste for Dogs & Cats Fast-Acting Stool Firming Formula with Kaolin Vet Recommended Ideal for Cats & Small Dogs 15ml Syringe
Protexin£8.384.6★
What buyers say about vetpro digestive function paste
What buyers praise and complain about, mined from review topics.What buyers love
“Value for money”
“After seeing the positive reviews”
“Easy to use”
“Calms my little dog's tummy straightaway”
“the dog loves it”
“Overall, a useful product that does what its supposed to do, and one Ill continue to keep on hand for my dog”
“My dog absolutely loves the taste”
“She loves the taste too a big plus”
“both had had a solid poo. soft”
“The ingredients seem good quality”
What buyers complain about
“Not applicable”
“Very expensive I'm on a tight budget so have to budget carefully not sure whether to try a different brand”
“then she had a month-long spell of occasional diarrhea”
“Not to my dog's taste”
“Very loose stools”
“within 3 days the smell had stopped”
“the last purchase was reformulated, darker in colour and stickier”
“Quality poor”
“Allergic reaction”
“now is just a plunger that makes it impossible to control the dosage”
Top return reasons
Common questions
- Is vetpro digestive function paste profitable to sell on Amazon United Kingdom?
- The niche generates £1.3M/yr across 11 tracked products. 90-day search growth is +6.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the vetpro digestive function paste niche?
- 5 brands and 24 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vetpro digestive function paste?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Indigestion. The return rate is 0.1%.
- When does demand for vetpro digestive function paste peak?
- Demand peaks in Aug; the busiest month runs 2.2× the quietest.
- What does it cost to enter the vetpro digestive function paste niche?
- Listings span £8.38–£19.67; the average listing price is £12.80 (sweet spot $15–$100). The average incumbent carries 8,142 reviews — the moat a new listing must climb.