Vetpro Digestive Function Paste
FailThe top 5 brands take 100% of clicks, so Vetpro Digestive Function Paste is a Fail.
- Flapen Score
- 49 / 100Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 5049
- Market size
- £1.3M/yr487K searches / yr
- 90-day growth
- +6.1%search demand this quarter
- Competition
- 78%top-5 click share · 5 brands · 24 sellers
Flapen Score
Vetpro Digestive Function Paste against its category
The dotted line is the Pet Supplies average. Past it, Vetpro Digestive Function Paste is stronger. Inside it, weaker.
Market
The Vetpro Digestive Function Paste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vetpro Digestive Function Paste 487K times last year and spent an estimated £1.3M. All 5 brands take every click. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.
01 · Demand
21.3% of searches ended in a purchase last week.
Shoppers searched for this 487K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.
- Searches, last 12 months
- 487K
- Growth, 90 days vs prior 90
- +6.1%
- Conversion, latest week
- 21.3%
- Market size, estimated
- £1.3Ma year
- Peak month
- August2.2× the quietest month
- Top search term
- pro kolin for dogs90K searches a year
02 · Price
A sale here is worth £12.80.
Listings sell for £12.80 on average, from £8.38 to £19.67. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At £12.80 that is £102K to £128K a year per listing.
- Average price
- £12.80under the $15 to $100 sweet spot
- Price range
- £8.38–£19.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £102K–£128K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Health Supplies. It carries 8,142 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Health Supplies
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,142per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Vetpro Digestive Function Paste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Protexin Veterinary Pro-Kolin Advanced for Dogs Advanced for Dogs 60 ml
- Price
- £19.67
- Rating
- 4.7/5
- Reviews
- 6,380
- Age
- 7y ago

Pro-Kolin Advanced Dogs 30ml Syringes
- Price
- £14.87
- Rating
- 4.7/5
- Reviews
- 12,570
- Age
- 7y ago

Protexin Pro-Kolin Probiotic & Prebiotic Digestive Support Paste for Dogs & Cats Fast-Acting Gut Soothing Formula with Kaolin Helps Firm Stools Vet Recommended 30ml Syringe
- Price
- £11.85
- Rating
- 4.6/5
- Reviews
- 15,379
- Age
- 18y ago

Pro-Kolin Advanced Dogs 15ml Syringes
- Price
- £9.88
- Rating
- 4.7/5
- Reviews
- 12,570
- Age
- 7y ago

Protexin Pro-Kolin Probiotic & Prebiotic Digestive Support Paste for Dogs & Cats Fast-Acting Stool Firming Formula with Kaolin Vet Recommended Ideal for Cats & Small Dogs 15ml Syringe
- Price
- £8.38
- Rating
- 4.6/5
- Reviews
- 15,379
- Age
- 18y ago
Trending
90-day click momentum
VetUK 60 ml Probiotic for Dogs & Cats prokoline paste for dogs Digestive Support and Gut Health Supplement for Loose Stools
- Price
- £10.46
- Rating
- 4.1/5
- Reviews
- 94
- Age
- 2y ago

Protexin Pro-Kolin Probiotic & Prebiotic Digestive Support Paste for Dogs & Cats Fast-Acting Gut Soothing Formula with Kaolin Helps Firm Stools Vet Recommended 30ml Syringe
- Price
- £11.85
- Rating
- 4.6/5
- Reviews
- 15,379
- Age
- 18y ago

Protexin Pro-Fibre for Dogs High-Fibre Digestive Supplement with Prebiotics & Postbiotics Fibre for Dogs to Support Gut Health Immune Anal Glands & Stool Support Protexin Dog Supplement 500g
- Price
- £11.06
- Rating
- 4.6/5
- Reviews
- 8,757
- Age
- 18y ago

Protexin Veterinary Synbiotic D-C Capsules High-Concentrated Probiotic & Prebiotic Supplement for Dogs & Cats Supports Gut Health Digestion 50 One-a-Day Capsules
- Price
- £16.32
- Rating
- 4.7/5
- Reviews
- 1,332
- Age
- 15y ago

Protexin Pro-Kolin Probiotic & Prebiotic Digestive Support Paste for Dogs & Cats Fast-Acting Stool Firming Formula with Kaolin Vet Recommended Ideal for Cats & Small Dogs 15ml Syringe
- Price
- £8.38
- Rating
- 4.6/5
- Reviews
- 15,379
- Age
- 18y ago
Newest
by launch date
YuMOVE Digestive Care Rapid Dog Pre and Probiotic Paste for Gut Health Digestive Supplements with Fast-Acting Ingredients for Medium Dogs 30ml
- Price
- £11.88
- Rating
- 4.5/5
- Reviews
- 562
- Age
- 1y ago

Remedime Probiotic & Prebiotic Paste to Sooth the Gut Lining and Firm-up Faeces - For Dogs & Cats | 15ml
- Price
- £8.38
- Rating
- 4.6/5
- Reviews
- 1,162
- Age
- 2y ago

VetUK 60 ml Probiotic for Dogs & Cats prokoline paste for dogs Digestive Support and Gut Health Supplement for Loose Stools
- Price
- £10.46
- Rating
- 4.1/5
- Reviews
- 94
- Age
- 2y ago

Protexin Veterinary Pro-Kolin Advanced for Dogs Advanced for Dogs 60 ml
- Price
- £19.67
- Rating
- 4.7/5
- Reviews
- 6,380
- Age
- 7y ago

Pro-Kolin Advanced Dogs 30ml Syringes
- Price
- £14.87
- Rating
- 4.7/5
- Reviews
- 12,570
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
24
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Protexin Veterinary60%
- Protexin31%
- Remedime4%
- YuMOVE3%
- Vetuk2%
- Open — no brand owns it (0%)
Demand
Vetpro Digestive Function Paste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.2×
Search terms
Top Vetpro Digestive Function Paste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pro kolin for dogs90K/yr
- protexin72K/yr
- prokoline paste for dogs58K/yr
- protexin pro kolin for dogs51K/yr
- prokolin30K/yr
- pro kolin31K/yr
- protexin for dogs24K/yr
- prokolin for dogs25K/yr
- pro kolin advanced for dogs28K/yr
- pro-kolin for dogs15K/yr
Reviews and returns
What reviews say buyers love and hate about Vetpro Digestive Function Paste
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not applicable
Doesn't Work
recently we found it to be not very effective
Very expensive I'm on a tight budget so have to budget carefully not sure whether to try a different brand
Slightly cheaper than one i usually buy
cost a fortune
then she had a month-long spell of occasional diarrhea
they were still struggling with digestion issues
who has quite a sensitive stomach
Not to my dog's taste
Cant be very tasty
so its obviously not that tasty or appealing so I mix it into the end of her meal when needed
Very loose stools
it's a larger tub than I expected
has got very expensive and smaller
Love
Value for money
Excellent value for money
Excellent price
After seeing the positive reviews
Excellent Product
reliable
Easy to use
Easy to measure and administer
Easy to administer
Calms my little dog's tummy straightaway
helps calm things down
Great helped my dogs tummy
the dog loves it
Happy dog
Really helped my dog
Return
0.1% Return rate 50% Fixable by listing
Not applicable
Doesn't Work
recently we found it to be not very effective
Very loose stools
it's a larger tub than I expected
has got very expensive and smaller
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vetpro Digestive Function Paste questions
Answered from the same tracked data.









