Skip to content

Vetpro Digestive Function Paste

brand-locked demand (top 5 brands take 100% of clicks) — Vetpro Digestive Function Paste doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 83Growth 33Conversion 100Competition 18Returns 100Price range 41Avg price 57Brand share 0Review moat 23Quality gap 28
This niche Category average

Is Vetpro Digestive Function Paste profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vetpro Digestive Function Paste is a £1.3M/yr Amazon United Kingdom market (487K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 49/100.

Vetpro Digestive Function Paste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +6.1% over the last 90 days and 21.3% of searches end in a purchase.

£1.3M

revenue / yr

Units sold / yr100K
Search volume / yr+6.1%487K
Conversion rate21.3%
Avg price£12.80

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 24
Top-5 product click share78%
Open market0%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement27%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews8,142

Top Vetpro Digestive Function Paste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

£0£133K£266K£398K£531K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Protexin Veterinary60%
  • Protexin31%
  • Remedime4%
  • YuMOVE3%
  • Vetuk2%
  • Open — no brand owns it (0%)

Vetpro Digestive Function Paste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume487KCVR21.3%Products11Brands5Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews8,142Avg BSR#11
13K8KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.2×

Top Vetpro Digestive Function Paste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pro kolin for dogs90K/yr
  • protexin72K/yr
  • prokoline paste for dogs58K/yr
  • protexin pro kolin for dogs51K/yr
  • prokolin30K/yr
  • pro kolin31K/yr
  • protexin for dogs24K/yr
  • prokolin for dogs25K/yr
  • pro kolin advanced for dogs28K/yr
  • pro-kolin for dogs15K/yr

What reviews say buyers love and hate about Vetpro Digestive Function Paste

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Value For Money20%

Value for money

Quality-Overall18%

After seeing the positive reviews

Ease Of Use9%

Easy to use

Soothing/Teething8%

Calms my little dog's tummy straightaway

Pet Friendly8%

the dog loves it

What buyers complain about

71% of reviews
Functionality-Overall16%

Not applicable

Value For Money14%

Very expensive I'm on a tight budget so have to budget carefully not sure whether to try a different brand

Indigestion10%

then she had a month-long spell of occasional diarrhea

Taste-Overall8%

Not to my dog's taste

Size-Overall6%

Very loose stools

Vetpro Digestive Function Paste return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
38%
2Functionality-Overall
25%
3Defective Material/Parts
13%
4Certifications
13%
5Size-Overall
13%

Common Vetpro Digestive Function Paste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vetpro Digestive Function Paste 49/100 on Amazon United Kingdom — Skip it. The niche generates £1.3M/yr across 11 tracked products. Search demand moved +6.1% over the last 90 days.
Search demand for Vetpro Digestive Function Paste on Amazon United Kingdom peaks in Aug, where the busiest month runs 2.2× the quietest.