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Vetpro Digestive Function Paste

Fail

The top 5 brands take 100% of clicks, so Vetpro Digestive Function Paste is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£1.3M/yr487K searches / yr
90-day growth
+6.1%search demand this quarter
Competition
78%top-5 click share · 5 brands · 24 sellers

Flapen Score

Vetpro Digestive Function Paste against its category

The dotted line is the Pet Supplies average. Past it, Vetpro Digestive Function Paste is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vetpro Digestive Function Paste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vetpro Digestive Function Paste 487K times last year and spent an estimated £1.3M. All 5 brands take every click. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 21.3% of those searches ended in a purchase.

Shoppers searched for this 487K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
487K
Growth, 90 days vs prior 90
+6.1%
Conversion, latest week
21.3%
Market size, estimated
£1.3Ma year
Peak month
August2.2× the quietest month
Top search term
pro kolin for dogs90K searches a year

02 · Price

A sale here is worth £12.80.

Listings sell for £12.80 on average, from £8.38 to £19.67. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At £12.80 that is £102K to £128K a year per listing.

Average price
£12.80under the $15 to $100 sweet spot
Price range
£8.38–£19.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
8,000–10,000
Revenue per listing a year
£102K–£128K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Health Supplies. It carries 8,142 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Health Supplies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,142per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Vetpro Digestive Function Paste products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£133K£266K£398K£531K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

24

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

0%

  • Protexin Veterinary60%
  • Protexin31%
  • Remedime4%
  • YuMOVE3%
  • Vetuk2%
  • Open — no brand owns it (0%)

Demand

Vetpro Digestive Function Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.2×

Search terms

Top Vetpro Digestive Function Paste search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pro kolin for dogs90K/yr
  • protexin72K/yr
  • prokoline paste for dogs58K/yr
  • protexin pro kolin for dogs51K/yr
  • prokolin30K/yr
  • pro kolin31K/yr
  • protexin for dogs24K/yr
  • prokolin for dogs25K/yr
  • pro kolin advanced for dogs28K/yr
  • pro-kolin for dogs15K/yr

Reviews and returns

What reviews say buyers love and hate about Vetpro Digestive Function Paste

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
16%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Not applicable”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Vetpro Digestive Function Paste questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data