Vegan Dog Treats
FailThe top 5 brands take 95% of clicks, so Vegan Dog Treats is a Fail.
- Flapen Score
- 49 / 100Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 5049
- Market size
- £122K/yr95K searches / yr
- 90-day growth
- -1.3%search demand this quarter
- Competition
- 43%top-5 click share · 11 brands · 45 sellers
Flapen Score
Vegan Dog Treats against its category
The dotted line is the Pet Supplies average. Past it, Vegan Dog Treats is stronger. Inside it, weaker.
Market
The Vegan Dog Treats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vegan Dog Treats 95K times last year and spent an estimated £122K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 28.9% of those searches ended in a purchase.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 28.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- -1.3%
- Conversion, latest week
- 28.9%
- Market size, estimated
- £122Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- soopa dog treats30K searches a year
02 · Price
A sale here is worth £4.46.
Listings sell for £4.46 on average, from £1.66 to £16.90. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £4.46 that is £2K to £3K a year per listing.
- Average price
- £4.46under the $15 to $100 sweet spot
- Price range
- £1.66–£16.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #169 within Health Supplies. It carries 440 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 97%
- Out of stock, average day
- 0.4%
- Average rank
- #169in Health Supplies
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 440per listing
- Listings tracked
- 37
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Vegan Dog Treats products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Soopa Cranberry & Sweet Potato Healthy Bites Human-Grade Grain-Free Natural Dog Treats for Small Dogs Medium Large Puppy Dog Training Treats Low Calorie Superfood Vegan 50 g 1-Pack
- Price
- £2.06
- Rating
- 4.5/5
- Reviews
- 979
- Age
- 9y ago

Soopa Apple & Blueberry Healthy Bites Human-Grade Grain-Free Natural Dog Treats for Small Dogs Medium Large Puppy Dog Training Treats Low Calorie Superfood Ingredients Vegan 50 g 1-Pack
- Price
- £2.02
- Rating
- 4.5/5
- Reviews
- 196
- Age
- 3y ago

Soopa Carrot & Pumpkin Healthy Bites Human-Grade Grain-Free Natural Dog Treats for Small Dogs Medium Large Puppy Dog Training Treats Low Calorie Superfood Ingredients Vegan 50 g 1-Pack
- Price
- £2.16
- Rating
- 4.3/5
- Reviews
- 1,865
- Age
- 9y ago

Soopa Carrot & Pumpkin Dental Sticks Vegan Human-Grade Dog Chews to Clean Teeth Breath Freshener Aid Digestion Natural Superfood Healthy Grain Free Dog Treats 100 g 1-Pack
- Price
- £2.84
- Rating
- 4.4/5
- Reviews
- 2,465
- Age
- 9y ago

Soopa Kale & Apple Healthy Bites - Human-Grade Grain-Free Natural Dog Treats for Small Dogs Medium Large Puppy - Dog Training Treats Low Calorie Superfood Ingredients Vegan 50 g 1-Pack
- Price
- £2.21
- Rating
- 4.6/5
- Reviews
- 708
- Age
- 9y ago
Trending
estimated 90-day click momentum
Soopa Banana & Pumpkin Senior Bites Healthy Human-Grade Grain-Free Natural Dog Treats for Small Dogs Medium Large Soft Dog Training Treats for Older Pups Low Fat Vegan 50 g 1-Pack
- Price
- £2.40
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 4y ago

Pawtato Vegan Dog Sticks - Peanut Apple & Cinnamon (1 x 120g) Hypoallergenic Low Fat Plant-Based Chews for Training & Reward | Sweet Potato & Rice Rawhide-Free Treats
- Price
- £2.62
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 1y ago

Betty Miller Grain Free Dog Treats - Banana Apple & Blueberry Bones - 1kg Bulk Dog Treats - British Baked Dog Biscuits
- Price
- £11.88
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 1y ago

Soopa Apple & Blueberry Dental Sticks Vegan Human-Grade Dog Chews to Clean Teeth Breath Freshener Aid Digestion Natural Superfood Healthy Grain Free Dog Treats 100 g 1-Pack
- Price
- £3.05
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 3y ago

Pawtato Vegan Dog Sticks - Spinach & Kale (1 x 120g) Hypoallergenic Low Fat Plant-Based Chews for Training & Reward | Sweet Potato & Rice Rawhide-Free Treats
- Price
- £1.80
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 6y ago
Newest
by launch date
Betty Miller Grain Free Dog Treats - Banana Apple & Blueberry Bones - 1kg Bulk Dog Treats - British Baked Dog Biscuits
- Price
- £11.88
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 1y ago

Pawtato Vegan Dog Sticks - Peanut Apple & Cinnamon (1 x 120g) Hypoallergenic Low Fat Plant-Based Chews for Training & Reward | Sweet Potato & Rice Rawhide-Free Treats
- Price
- £2.62
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 1y ago

Soopa Banana & Pumpkin Mini Bites Healthy Human-Grade Grain-Free Natural Dog Treats for Small Dogs Breeds Dog Training Treats Low Calorie Superfood Vegan 50 g 1-Pack
- Price
- £2.24
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 1y ago

Soopa Watermelon & Apple Healthy Bites Human-Grade Grain-Free Natural Dog Treats for Small Dogs Medium Large Puppy Dog Training Treats Low Calorie Superfood Ingredients Vegan 50 g 1-Pack
- Price
- £2.72
- Rating
- 4.7/5
- Reviews
- 60
- Age
- 1y ago

Soopa Apple & Blueberry Healthy Bites Human-Grade Grain-Free Natural Dog Treats for Small Dogs Medium Large Puppy Dog Training Treats Low Calorie Superfood Ingredients Vegan 50 g 1-Pack
- Price
- £2.02
- Rating
- 4.5/5
- Reviews
- 196
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
45
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 85%
Open market
4%
- Soopa70%
- Pawtato14%
- Benevo5%
- Scrumbles4%
- Betty Miller2%
- Omni1%
- Open — no brand owns it (5 brands, 4%)
Demand
Vegan Dog Treats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Vegan Dog Treats search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- soopa dog treats30K/yr
- vegan dog treats20K/yr
- soopa14K/yr
- renal dog treats11K/yr
- pawtato dog treats9K/yr
- vegetarian dog treats4K/yr
- pawtato5K/yr
- vegan dog chews3K/yr
Reviews and returns
What reviews say buyers love and hate about Vegan Dog Treats
We read the reviews and the return reasons for every product selling here.
“Very small pack”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vegan Dog Treats questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









