vegan dog treats
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible28.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great439.86avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£122K£122K/yr · 95K searches
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Avg price
Bad£4.46avg listing price — sweet spot $15–$100
Price range
Bad£1.66–£16.90cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vegan dog treats is a £122K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
vegan dog treats market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- £134K–£178K
- units × avg price
- Conversion rate
- 28.9%
- Avg BSR
- #169
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 65%
- Out of stock
- 0.4%
- Avg brand age
- 56 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
45
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
43%
Top 20: 85%
Open market
4%
- Soopa70%
- Pawtato14%
- Benevo5%
- Scrumbles4%
- Betty Miller2%
- Omni1%
- Open — no brand owns it (5 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Top vegan dog treats search terms
- soopa dog treats30K/yr
- vegan dog treats20K/yr
- soopa14K/yr
- renal dog treats11K/yr
- pawtato dog treats9K/yr
- vegetarian dog treats4K/yr
- pawtato5K/yr
- vegan dog chews3K/yr
Top vegan dog treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Soopa Cranberry & Sweet Potato Healthy Bites Human-Grade Grain-Free Natural Dog Treats for Small Dogs Medium Large Puppy Dog Training Treats Low Calorie Superfood Vegan 50 g 1-Pack
Soopa£2.064.5★979 rev
Soopa Apple & Blueberry Healthy Bites Human-Grade Grain-Free Natural Dog Treats for Small Dogs Medium Large Puppy Dog Training Treats Low Calorie Superfood Ingredients Vegan 50 g 1-Pack
Soopa£2.024.5★196 rev
Soopa Carrot & Pumpkin Healthy Bites Human-Grade Grain-Free Natural Dog Treats for Small Dogs Medium Large Puppy Dog Training Treats Low Calorie Superfood Ingredients Vegan 50 g 1-Pack
Soopa£2.164.3★1,865 rev
Soopa Carrot & Pumpkin Dental Sticks Vegan Human-Grade Dog Chews to Clean Teeth Breath Freshener Aid Digestion Natural Superfood Healthy Grain Free Dog Treats 100 g 1-Pack
Soopa£2.844.4★2,465 rev
Soopa Kale & Apple Healthy Bites - Human-Grade Grain-Free Natural Dog Treats for Small Dogs Medium Large Puppy - Dog Training Treats Low Calorie Superfood Ingredients Vegan 50 g 1-Pack
Soopa£2.214.6★708 rev
Newest
by launch date
Betty Miller Grain Free Dog Treats - Banana Apple & Blueberry Bones - 1kg Bulk Dog Treats - British Baked Dog Biscuits
Betty Miller£11.8874 rev
Pawtato Vegan Dog Sticks - Peanut Apple & Cinnamon (1 x 120g) Hypoallergenic Low Fat Plant-Based Chews for Training & Reward | Sweet Potato & Rice Rawhide-Free Treats
Pawtato£2.628 rev
Soopa Banana & Pumpkin Mini Bites Healthy Human-Grade Grain-Free Natural Dog Treats for Small Dogs Breeds Dog Training Treats Low Calorie Superfood Vegan 50 g 1-Pack
Soopa£2.2444 rev
Soopa Watermelon & Apple Healthy Bites Human-Grade Grain-Free Natural Dog Treats for Small Dogs Medium Large Puppy Dog Training Treats Low Calorie Superfood Ingredients Vegan 50 g 1-Pack
Soopa£2.7260 rev
Soopa Apple & Blueberry Healthy Bites Human-Grade Grain-Free Natural Dog Treats for Small Dogs Medium Large Puppy Dog Training Treats Low Calorie Superfood Ingredients Vegan 50 g 1-Pack
Soopa£2.02196 rev
Trending
90-day click momentum
Soopa Banana & Pumpkin Senior Bites Healthy Human-Grade Grain-Free Natural Dog Treats for Small Dogs Medium Large Soft Dog Training Treats for Older Pups Low Fat Vegan 50 g 1-Pack
Soopa£2.404.5★
Pawtato Vegan Dog Sticks - Peanut Apple & Cinnamon (1 x 120g) Hypoallergenic Low Fat Plant-Based Chews for Training & Reward | Sweet Potato & Rice Rawhide-Free Treats
Pawtato£2.624.8★
Betty Miller Grain Free Dog Treats - Banana Apple & Blueberry Bones - 1kg Bulk Dog Treats - British Baked Dog Biscuits
Betty Miller£11.884.6★
Soopa Apple & Blueberry Dental Sticks Vegan Human-Grade Dog Chews to Clean Teeth Breath Freshener Aid Digestion Natural Superfood Healthy Grain Free Dog Treats 100 g 1-Pack
Soopa£3.054.6★
Pawtato Vegan Dog Sticks - Spinach & Kale (1 x 120g) Hypoallergenic Low Fat Plant-Based Chews for Training & Reward | Sweet Potato & Rice Rawhide-Free Treats
Pawtato£1.804.4★
What buyers say about vegan dog treats
What buyers praise and complain about, mined from review topics.What buyers love
“Dogs are very happy with them”
“A perfect tasty treat”
“Lovely quality treats”
“Good value for money”
“Dog chews”
“they were a great size”
“Smell nice, peanut butter scent and taste”
“Lovely flavours and a great price for such a quality product”
“Im happy with the ingredients”
“The puppy version are softer”
What buyers complain about
“Very small pack”
“Bit pricey”
“Diarrhea”
“Too Hard”
“Smell like plastic”
“He has a meat allergy”
“not shown anywhere on the product page”
“hard too chew”
“can easily be broken in half”
“No difference”
Common questions
- Is vegan dog treats profitable to sell on Amazon United Kingdom?
- The niche generates £122K/yr across 37 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the vegan dog treats niche?
- 11 brands and 45 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in vegan dog treats?
- Top complaints mined from reviews: Size-Overall, Value For Money, Indigestion. The return rate is 0.0%.
- When does demand for vegan dog treats peak?
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the vegan dog treats niche?
- Listings span £1.66–£16.90; the average listing price is £4.46 (sweet spot $15–$100). The average incumbent carries 440 reviews — the moat a new listing must climb.