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Vegan Dog Treats

Fail

The top 5 brands take 95% of clicks, so Vegan Dog Treats is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£122K/yr95K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
43%top-5 click share · 11 brands · 45 sellers

Flapen Score

Vegan Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Vegan Dog Treats is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Dog Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegan Dog Treats 95K times last year and spent an estimated £122K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

28.9% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 28.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
28.9%
Market size, estimated
£122Ka year
Peak month
December2.1× the quietest month
Top search term
soopa dog treats30K searches a year

02 · Price

A sale here is worth £4.46.

Listings sell for £4.46 on average, from £1.66 to £16.90. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £4.46 that is £2K to £3K a year per listing.

Average price
£4.46under the $15 to $100 sweet spot
Price range
£1.66–£16.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #169 within Health Supplies. It carries 440 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
97%
Out of stock, average day
0.4%
Average rank
#169in Health Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
440per listing
Listings tracked
37

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Vegan Dog Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

45

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

43%

Top 20: 85%

Open market

4%

  • Soopa70%
  • Pawtato14%
  • Benevo5%
  • Scrumbles4%
  • Betty Miller2%
  • Omni1%
  • Open — no brand owns it (5 brands, 4%)

Demand

Vegan Dog Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Vegan Dog Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soopa dog treats30K/yr
  • vegan dog treats20K/yr
  • soopa14K/yr
  • renal dog treats11K/yr
  • pawtato dog treats9K/yr
  • vegetarian dog treats4K/yr
  • pawtato5K/yr
  • vegan dog chews3K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Dog Treats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.03

Very small pack

Quite large

Too small

Value For Money15%−0.10

Bit pricey

Too expensive

Overpriced

Indigestion10%−0.10

Diarrhea

Made both my dogs sick

Really upset my dogs tummy

Hard Feel9%−0.06

Too Hard

you only get a few slices that are so hard

hard pieces were flying everywhere

Smell6%−0.04

Smell like plastic

strange smell too

Don't even smell nice

Love

Pet Friendly35%

Dogs are very happy with them

Dog approved

Dogs love them

Taste-Overall13%+1.03

A perfect tasty treat

Great Treats

they are great treats

Quality-Overall9%+0.46

Lovely quality treats

Good quality

Great product

Value For Money7%−0.10

Good value for money

Good value

Very reasonable price

Ease Of Chewing/Swallowing5%−0.01

Dog chews

Great chew

They're easy to chew

FAQ

Common Vegan Dog Treats questions

Answered from the same tracked data.