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Vegan Dog Food

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $78K a year here, so Vegan Dog Food is a Maybe.

Flapen Score
50
50 / 100
Ranks 423 of 875 Pet Supplies niches · on the category median
Market size
£78K/yr28K searches / yr
90-day growth
+1.4%search demand this quarter
Competition
73%top-5 click share · 8 brands · 25 sellers

Flapen Score

Vegan Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Vegan Dog Food is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Dog Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vegan Dog Food 28K times last year and spent an estimated £78K. The top 5 brands take 89% of clicks. Demand peaks in Sep–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+1.4%
Conversion, latest week
10.0%
Market size, estimated
£78Ka year
Peak month
October1.6× the quietest month
Top search term
vegan dog food16K searches a year

02 · Price

A sale here is worth £28.08.

Listings sell for £28.08 on average, from £1.86 to £54.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £28.08 that is £3K to £7K a year per listing.

Average price
£28.08inside the $15 to $100 sweet spot
Price range
£1.86–£54.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #294 within Food. It carries 229 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
75%
Out of stock, average day
6.8%
Average rank
#294in Food
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
229per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
77 months

Products

Top Vegan Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£47K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

25

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

7%

  • Benevo68%
  • THE PACK7%
  • Edgard & Cooper5%
  • V-dog5%
  • Lily's Kitchen4%
  • Herbie Wilde4%
  • Open — no brand owns it (2 brands, 7%)

Demand

Vegan Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.6×

Search terms

Top Vegan Dog Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vegan dog food16K/yr
  • vegetarian dog food4K/yr
  • benevo vegan dog food5K/yr
  • benevo2K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Dog Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies28%+1.30

really suffers with itchy skin when he eats chicken or eggs

My dog is allergic to all meats for reasons that make no sense to me

I had to switch his food due to allergies

Smell18%−0.17

Bit of mixed feelings, it smells disgusting and looks disgusting

The Biscuits Was Wet With What Looked Like Oil Or It Could Have Been Fish Oil Hence The Smell

Smells Like Fish

Moist/Dry10%−0.07

Bone dry not moist like u would think with wet food

doesnt have any moisture to it

The food is very very dry

Advertised Vs Actual Product8%−0.08

not shown anywhere on the product page

Indigestion8%−0.08

this stuff gave my dog terrible diarrhoea too

Love

Pet Friendly28%

My dog loves these biscuits

One happy Pup

Dog loves it

Quality-Overall17%−0.04

Quality is great

Good Product

great quality and value for money

Ease Of Chewing/Swallowing8%+0.48

Chewy and good texture

Easy for my small dog to chew

Easily digestible

Allergies7%+1.30

Allergies be gone

Dogs oneone very v fussy one with awful allergies love this food

Taste-Overall6%+0.48

100% Great Value for your dog, tastes great

it smelt great

he loves the taste too

FAQ

Common Vegan Dog Food questions

Answered from the same tracked data.