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Vegan Dog Food

Vegan Dog Food shows low returns (0.0%), but a small market ($78K/yr) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 19Growth 27Conversion 87Competition 22Returns 100Price range 75Avg price 95Brand share 26Review moat 89Quality gap 55
This niche Category average

Is Vegan Dog Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vegan Dog Food is a £78K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 50/100.

Vegan Dog Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +1.4% over the last 90 days and 10.0% of searches end in a purchase.

£78K

revenue / yr

Units sold / yr4K
Search volume / yr+1.4%28K
Conversion rate10.0%
Avg price£28.08

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers8 · 25
Top-5 product click share73%
Open market11%
Avg brand age77 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement58%
New entrants (1y)3· 1 succeeded
Avg rating4.4★
Avg reviews229

Top Vegan Dog Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

£0£12K£23K£35K£47K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

25

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

7%

  • Benevo68%
  • THE PACK7%
  • Edgard & Cooper5%
  • V-dog5%
  • Lily's Kitchen4%
  • Herbie Wilde4%
  • Open — no brand owns it (2 brands, 7%)

Vegan Dog Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume28KCVR10.0%Products12Brands8Top 5 Brands89%OOS Rate6.8%Rating4.4★Reviews229Avg BSR#294
1K600Spike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.6×

Top Vegan Dog Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • vegan dog food16K/yr
  • vegetarian dog food4K/yr
  • benevo vegan dog food5K/yr
  • benevo2K/yr

What reviews say buyers love and hate about Vegan Dog Food

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Pet Friendly28%

My dog loves these biscuits

Quality-Overall17%

Quality is great

Ease Of Chewing/Swallowing8%

Chewy and good texture

Allergies7%

Allergies be gone

Taste-Overall6%

100% Great Value for your dog, tastes great

What buyers complain about

80% of reviews
Allergies28%

really suffers with itchy skin when he eats chicken or eggs

Smell18%

Bit of mixed feelings, it smells disgusting and looks disgusting

Moist/Dry10%

Bone dry not moist like u would think with wet food

Advertised Vs Actual Product8%

not shown anywhere on the product page

Indigestion8%

this stuff gave my dog terrible diarrhoea too

Common Vegan Dog Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vegan Dog Food 50/100 on Amazon United Kingdom — Worth a look. The niche generates £78K/yr across 12 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +1.4% over the last 90 days.
Search demand for Vegan Dog Food on Amazon United Kingdom peaks in Sep–Oct, where the busiest month runs 1.6× the quietest.