Is vegan dog food profitable to sell on Amazon United Kingdom?

The niche generates £78K/yr across 12 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Worth a look (50/100).

How competitive is the vegan dog food niche?

8 brands and 25 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in vegan dog food?

Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.0%.

When does demand for vegan dog food peak?

Demand peaks in Sep–Oct; the busiest month runs 1.6× the quietest.

What does it cost to enter the vegan dog food niche?

Listings span £1.86–£54.27; the average listing price is £28.08 (sweet spot $15–$100). The average incumbent carries 229 reviews — the moat a new listing must climb.

vegan dog food

Worth a look

Shows low returns (0.0%), but a small market ($78K/yr) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible£28.08

avg listing price — sweet spot $15–$100

Review moat

Great228.92

avg incumbent reviews — the moat a new listing must climb

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Price range

Great£1.86–£54.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.4%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad73%

top-5 click share — a locked-up shelf

Market size

Bad£78K

£78K/yr · 28K searches

According to Flapen's Amazon United Kingdom niche tracking, vegan dog food is a £78K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 50/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

vegan dog food market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £84K–£112K; units × avg price
Conversion rate: 10.0%
Avg BSR: #294
Page quality: 0%
Prime: 75%
Sponsored: 58%
Out of stock: 6.8%
Avg brand age: 77 months
Avg seller age: 179 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Benevo68%
THE PACK7%
Edgard & Cooper5%
V-dog5%
Lily's Kitchen4%
Herbie Wilde4%
Open — no brand owns it (2 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.4% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 1.6×

Open Trend

Top vegan dog food search terms

vegan dog food16K/yr -2.0%8.2% conv.
vegetarian dog food4K/yr +25.9%3.0% conv.
benevo vegan dog food5K/yr -7.7%18.6% conv.
benevo2K/yr -3.1%18.6% conv.

All search terms

Top vegan dog food products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Benevo Vegan Dog Food (1.8kg) Complete Plant-Based Dry Food | Hypoallergenic Wheat-Free Non-GM | With Taurine L-Carnitine & Essential Fatty Acids | PETA & Vegan Society Approved

Benevo£9.984.5★743 rev

Benevo Vegan Dog Food (10kg) Complete Plant-Based Dry Food | Hypoallergenic Wheat-Free Non-GM | With Taurine L-Carnitine & Essential Fatty Acids | PETA & Vegan Society Approved

Benevo£41.424.5★743 rev

THE PACK Vegan Wet Dog Food: Nutritionally Complete wet meals - No-Moo Ragu (6 x 375g cans)

THE PACK£18.733.5★18 rev

Edgard & Cooper Dry Dog Food For Medium Breed Adult Dogs (2.5kg) Plant-Based Beetroot & Pumpkin 100% Plant Based Hypoallergenic Recipe With Natural Ingredients

Edgard & Cooper£17.604.6★85 rev

V-Dog Crunchy Nuggets Vegan Dog Food High-Protein Plant-Based Kibble for Dogs 15kg

V-dog£48.424.5★239 rev

Newest

by launch date

Herbie Wilde Hypoallergenic Dog Food 3kg | Vegan Dry Dog Food

Herbie Wilde£32.1713 rev

8mo ago

Benevo Grain-Free Vegan Dog Food (12 x 395g) - Complete Plant-Based Dry Food | Hypoallergenic Wheat-Free Non-GM | With Taurine L-Carnitine & Essential Fatty Acids | PETA & Vegan Society Approved

Benevo£33.83124 rev

10mo ago

Benevo Vegan Dog Food (10kg) Complete Plant-Based Dry Food | Hypoallergenic Wheat-Free Non-GM | With Taurine L-Carnitine & Essential Fatty Acids | PETA & Vegan Society Approved

Benevo£41.42743 rev

10mo ago

HOWND Vegan Dog Food - Plant Powered Superfood Hypoallergenic Dry Dog Food - Pumpkin & Quinoa Adult - 10KG

HOWND£54.2729 rev

2y ago

THE PACK Vegan Wet Dog Food: Nutritionally Complete wet meals - No-Moo Ragu (6 x 375g cans)

THE PACK£18.7318 rev

3y ago

What buyers say about vegan dog food

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly28%

“My dog loves these biscuits”

Quality-Overall17%

“Quality is great”

Ease Of Chewing/Swallowing8%

“Chewy and good texture”

Allergies7%

“Allergies be gone”

Taste-Overall6%

“100% Great Value for your dog, tastes great”

Value For Money6%

“great value for money”

Smell5%

“It even smells nice”

Moist/Dry5%

“Great dry food”

Ingredients-Overall5%

“Love the mix of quality ingredients”

Texture/Consistency-Overall2%

“Chewy and good texture”

What buyers complain about

Allergies28%

“really suffers with itchy skin when he eats chicken or eggs”

Smell18%

“Bit of mixed feelings, it smells disgusting and looks disgusting”

Moist/Dry10%

“Bone dry not moist like u would think with wet food”

Advertised Vs Actual Product8%

“not shown anywhere on the product page”

Indigestion8%

“this stuff gave my dog terrible diarrhoea too”

Value For Money4%

“very expensive”

Taste-Overall4%

“Haven't tasted it myself”

Common questions

Is vegan dog food profitable to sell on Amazon United Kingdom?: The niche generates £78K/yr across 12 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Worth a look (50/100).
How competitive is the vegan dog food niche?: 8 brands and 25 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in vegan dog food?: Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.0%.
When does demand for vegan dog food peak?: Demand peaks in Sep–Oct; the busiest month runs 1.6× the quietest.
What does it cost to enter the vegan dog food niche?: Listings span £1.86–£54.27; the average listing price is £28.08 (sweet spot $15–$100). The average incumbent carries 229 reviews — the moat a new listing must climb.