Vegan Dog Food
MaybeReturns run at only 0.0% of orders. But shoppers spend only $78K a year here, so Vegan Dog Food is a Maybe.
- Flapen Score
- 50 / 100Ranks 423 of 875 Pet Supplies niches · on the category median50
- Market size
- £78K/yr28K searches / yr
- 90-day growth
- +1.4%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 25 sellers
Flapen Score
Vegan Dog Food against its category
The dotted line is the Pet Supplies average. Past it, Vegan Dog Food is stronger. Inside it, weaker.
Market
The Vegan Dog Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vegan Dog Food 28K times last year and spent an estimated £78K. The top 5 brands take 89% of clicks. Demand peaks in Sep–Oct. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
10.0% of searches ended in a purchase last week.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- +1.4%
- Conversion, latest week
- 10.0%
- Market size, estimated
- £78Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- vegan dog food16K searches a year
02 · Price
A sale here is worth £28.08.
Listings sell for £28.08 on average, from £1.86 to £54.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £28.08 that is £3K to £7K a year per listing.
- Average price
- £28.08inside the $15 to $100 sweet spot
- Price range
- £1.86–£54.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #294 within Food. It carries 229 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 75%
- Out of stock, average day
- 6.8%
- Average rank
- #294in Food
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 229per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Vegan Dog Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Benevo Vegan Dog Food (1.8kg) Complete Plant-Based Dry Food | Hypoallergenic Wheat-Free Non-GM | With Taurine L-Carnitine & Essential Fatty Acids | PETA & Vegan Society Approved
- Price
- £9.98
- Rating
- 4.5/5
- Reviews
- 743
- Age
- 12y ago

Benevo Vegan Dog Food (10kg) Complete Plant-Based Dry Food | Hypoallergenic Wheat-Free Non-GM | With Taurine L-Carnitine & Essential Fatty Acids | PETA & Vegan Society Approved
- Price
- £41.42
- Rating
- 4.5/5
- Reviews
- 743
- Age
- 10mo ago

THE PACK Vegan Wet Dog Food: Nutritionally Complete wet meals - No-Moo Ragu (6 x 375g cans)
- Price
- £18.73
- Rating
- 3.5/5
- Reviews
- 18
- Age
- 3y ago

Edgard & Cooper Dry Dog Food For Medium Breed Adult Dogs (2.5kg) Plant-Based Beetroot & Pumpkin 100% Plant Based Hypoallergenic Recipe With Natural Ingredients
- Price
- £17.60
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 4y ago

V-Dog Crunchy Nuggets Vegan Dog Food High-Protein Plant-Based Kibble for Dogs 15kg
- Price
- £48.42
- Rating
- 4.5/5
- Reviews
- 239
- Age
- 10y ago
Trending
90-day click momentum
THE PACK Vegan Wet Dog Food: Nutritionally Complete wet meals - No-Moo Ragu (6 x 375g cans)
- Price
- £18.73
- Rating
- 3.5/5
- Reviews
- 18
- Age
- 3y ago

HOWND Vegan Dog Food - Plant Powered Superfood Hypoallergenic Dry Dog Food - Pumpkin & Quinoa Adult - 10KG
- Price
- £54.27
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 2y ago

Edgard & Cooper Dry Dog Food For Medium Breed Adult Dogs (2.5kg) Plant-Based Beetroot & Pumpkin 100% Plant Based Hypoallergenic Recipe With Natural Ingredients
- Price
- £17.60
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 4y ago

Benevo Vegan Dog Food (1.8kg) Complete Plant-Based Dry Food | Hypoallergenic Wheat-Free Non-GM | With Taurine L-Carnitine & Essential Fatty Acids | PETA & Vegan Society Approved
- Price
- £9.98
- Rating
- 4.5/5
- Reviews
- 743
- Age
- 12y ago

Benevo Vegan Dog Chews. Low fat Rumble Strips ideal training treats or rewards. Cold pressed jerky style chews soft enough to tear. Non-GM vegetarian hypoallergenic. Approx 20 chews per pack 180g
- Price
- £1.86
- Rating
- 4.4/5
- Reviews
- 251
- Age
- 10y ago
Newest
by launch date
Herbie Wilde Hypoallergenic Dog Food 3kg | Vegan Dry Dog Food
- Price
- £32.17
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 8mo ago

Benevo Grain-Free Vegan Dog Food (12 x 395g) - Complete Plant-Based Dry Food | Hypoallergenic Wheat-Free Non-GM | With Taurine L-Carnitine & Essential Fatty Acids | PETA & Vegan Society Approved
- Price
- £33.83
- Rating
- 4.2/5
- Reviews
- 124
- Age
- 10mo ago

Benevo Vegan Dog Food (10kg) Complete Plant-Based Dry Food | Hypoallergenic Wheat-Free Non-GM | With Taurine L-Carnitine & Essential Fatty Acids | PETA & Vegan Society Approved
- Price
- £41.42
- Rating
- 4.5/5
- Reviews
- 743
- Age
- 10mo ago

HOWND Vegan Dog Food - Plant Powered Superfood Hypoallergenic Dry Dog Food - Pumpkin & Quinoa Adult - 10KG
- Price
- £54.27
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 2y ago

THE PACK Vegan Wet Dog Food: Nutritionally Complete wet meals - No-Moo Ragu (6 x 375g cans)
- Price
- £18.73
- Rating
- 3.5/5
- Reviews
- 18
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
25
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
7%
- Benevo68%
- THE PACK7%
- Edgard & Cooper5%
- V-dog5%
- Lily's Kitchen4%
- Herbie Wilde4%
- Open — no brand owns it (2 brands, 7%)
Demand
Vegan Dog Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 1.6×
Search terms
Top Vegan Dog Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vegan dog food16K/yr
- vegetarian dog food4K/yr
- benevo vegan dog food5K/yr
- benevo2K/yr
Reviews and returns
What reviews say buyers love and hate about Vegan Dog Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
really suffers with itchy skin when he eats chicken or eggs
My dog is allergic to all meats for reasons that make no sense to me
I had to switch his food due to allergies
Bit of mixed feelings, it smells disgusting and looks disgusting
The Biscuits Was Wet With What Looked Like Oil Or It Could Have Been Fish Oil Hence The Smell
Smells Like Fish
Bone dry not moist like u would think with wet food
doesnt have any moisture to it
The food is very very dry
not shown anywhere on the product page
this stuff gave my dog terrible diarrhoea too
Love
My dog loves these biscuits
One happy Pup
Dog loves it
Quality is great
Good Product
great quality and value for money
Chewy and good texture
Easy for my small dog to chew
Easily digestible
Allergies be gone
Dogs oneone very v fussy one with awful allergies love this food
100% Great Value for your dog, tastes great
it smelt great
he loves the taste too
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vegan Dog Food questions
Answered from the same tracked data.









