Vegan Dog Food
Vegan Dog Food shows low returns (0.0%), but a small market ($78K/yr) keeps it on the watch list.
Flapen Score
Is Vegan Dog Food profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vegan Dog Food is a £78K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 50/100.
Vegan Dog Food: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +1.4% over the last 90 days and 10.0% of searches end in a purchase.
£78K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 12 products
Top Vegan Dog Food products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Benevo Vegan Dog Food (1.8kg) Complete Plant-Based Dry Food | Hypoallergenic Wheat-Free Non-GM | With Taurine L-Carnitine & Essential Fatty Acids | PETA & Vegan Society Approved
- Price
- £9.98
- Rating
- 4.5/5
- Reviews
- 743
- Age
- 12y ago

Benevo Vegan Dog Food (10kg) Complete Plant-Based Dry Food | Hypoallergenic Wheat-Free Non-GM | With Taurine L-Carnitine & Essential Fatty Acids | PETA & Vegan Society Approved
- Price
- £41.42
- Rating
- 4.5/5
- Reviews
- 743
- Age
- 10mo ago

THE PACK Vegan Wet Dog Food: Nutritionally Complete wet meals - No-Moo Ragu (6 x 375g cans)
- Price
- £18.73
- Rating
- 3.5/5
- Reviews
- 18
- Age
- 3y ago

Edgard & Cooper Dry Dog Food For Medium Breed Adult Dogs (2.5kg) Plant-Based Beetroot & Pumpkin 100% Plant Based Hypoallergenic Recipe With Natural Ingredients
- Price
- £17.60
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 4y ago

V-Dog Crunchy Nuggets Vegan Dog Food High-Protein Plant-Based Kibble for Dogs 15kg
- Price
- £48.42
- Rating
- 4.5/5
- Reviews
- 239
- Age
- 10y ago
Trending
90-day click momentum
THE PACK Vegan Wet Dog Food: Nutritionally Complete wet meals - No-Moo Ragu (6 x 375g cans)
- Price
- £18.73
- Rating
- 3.5/5
- Reviews
- 18
- Age
- 3y ago

HOWND Vegan Dog Food - Plant Powered Superfood Hypoallergenic Dry Dog Food - Pumpkin & Quinoa Adult - 10KG
- Price
- £54.27
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 2y ago

Edgard & Cooper Dry Dog Food For Medium Breed Adult Dogs (2.5kg) Plant-Based Beetroot & Pumpkin 100% Plant Based Hypoallergenic Recipe With Natural Ingredients
- Price
- £17.60
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 4y ago

Benevo Vegan Dog Food (1.8kg) Complete Plant-Based Dry Food | Hypoallergenic Wheat-Free Non-GM | With Taurine L-Carnitine & Essential Fatty Acids | PETA & Vegan Society Approved
- Price
- £9.98
- Rating
- 4.5/5
- Reviews
- 743
- Age
- 12y ago

Benevo Vegan Dog Chews. Low fat Rumble Strips ideal training treats or rewards. Cold pressed jerky style chews soft enough to tear. Non-GM vegetarian hypoallergenic. Approx 20 chews per pack 180g
- Price
- £1.86
- Rating
- 4.4/5
- Reviews
- 251
- Age
- 10y ago
Newest
by launch date
Herbie Wilde Hypoallergenic Dog Food 3kg | Vegan Dry Dog Food
- Price
- £32.17
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 8mo ago

Benevo Grain-Free Vegan Dog Food (12 x 395g) - Complete Plant-Based Dry Food | Hypoallergenic Wheat-Free Non-GM | With Taurine L-Carnitine & Essential Fatty Acids | PETA & Vegan Society Approved
- Price
- £33.83
- Rating
- 4.2/5
- Reviews
- 124
- Age
- 10mo ago

Benevo Vegan Dog Food (10kg) Complete Plant-Based Dry Food | Hypoallergenic Wheat-Free Non-GM | With Taurine L-Carnitine & Essential Fatty Acids | PETA & Vegan Society Approved
- Price
- £41.42
- Rating
- 4.5/5
- Reviews
- 743
- Age
- 10mo ago

HOWND Vegan Dog Food - Plant Powered Superfood Hypoallergenic Dry Dog Food - Pumpkin & Quinoa Adult - 10KG
- Price
- £54.27
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 2y ago

THE PACK Vegan Wet Dog Food: Nutritionally Complete wet meals - No-Moo Ragu (6 x 375g cans)
- Price
- £18.73
- Rating
- 3.5/5
- Reviews
- 18
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
25
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
7%
- Benevo68%
- THE PACK7%
- Edgard & Cooper5%
- V-dog5%
- Lily's Kitchen4%
- Herbie Wilde4%
- Open — no brand owns it (2 brands, 7%)
Vegan Dog Food demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct · busiest ÷ quietest = 1.6×
Top Vegan Dog Food search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vegan dog food16K/yr
- vegetarian dog food4K/yr
- benevo vegan dog food5K/yr
- benevo2K/yr
What reviews say buyers love and hate about Vegan Dog Food
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“My dog loves these biscuits”
“Quality is great”
“Chewy and good texture”
“Allergies be gone”
“100% Great Value for your dog, tastes great”
What buyers complain about
80% of reviews“really suffers with itchy skin when he eats chicken or eggs”
“Bit of mixed feelings, it smells disgusting and looks disgusting”
“Bone dry not moist like u would think with wet food”
“not shown anywhere on the product page”
“this stuff gave my dog terrible diarrhoea too”
Common Vegan Dog Food questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









