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Urinary Cat Food Wet

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 93% of clicks, so Urinary Cat Food Wet is a Maybe.

Flapen Score
55
55 / 100
Top 28% of 875 Pet Supplies niches · +5 vs the category median of 50
Market size
£192K/yr120K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
44%top-5 click share · 9 brands · 71 sellers

Flapen Score

Urinary Cat Food Wet against its category

The dotted line is the Pet Supplies average. Past it, Urinary Cat Food Wet is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Urinary Cat Food Wet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Urinary Cat Food Wet 120K times last year and spent an estimated £192K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £192K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
11.1%
Market size, estimated
£192Ka year
Peak month
January2.9× the quietest month
Top search term
urinary cat food wet30K searches a year

02 · Price

A sale here is worth £14.40.

Listings sell for £14.40 on average, from £4.03 to £39.54. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £14.40 that is £4K to £7K a year per listing.

Average price
£14.40under the $15 to $100 sweet spot
Price range
£4.03–£39.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #114 within Cats. It carries 710 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
92%
Out of stock, average day
0.4%
Average rank
#114in Cats
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
710per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Urinary Cat Food Wet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£38K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

71

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

44%

Top 20: 81%

Open market

5%

  • almo nature43%
  • Pro Plan Veterinary Diets28%
  • ROYAL CANIN16%
  • affinity ADVANCE VETERINARY DIETS3%
  • PURINA ONE3%
  • Zesty Paws3%
  • Open — no brand owns it (3 brands, 5%)

Demand

Urinary Cat Food Wet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.9×

Search terms

Top Urinary Cat Food Wet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • urinary cat food wet30K/yr
  • almo39K/yr
  • almo nature wet cat food15K/yr
  • urinary cat food14K/yr
  • purina urinary cat food wet8K/yr
  • almo nature6K/yr
  • cat urinary food5K/yr
  • cat food urinary care3K/yr

Reviews and returns

What reviews say buyers love and hate about Urinary Cat Food Wet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%0.00

Too expensive

not worth the money I paid

But pricey

Taste-Overall14%−0.01

bland for cat taste buds

There is no variety of flavours

my picky eaters didnt find that to their taste

Quality-Overall13%−0.05

This is overpriced for only 10 pouches, and the catnip and lint roller are extremely poor quality, not worth the money I paid

It's a low-quality product

left everything else very poor quality

Smell13%−0.13

It smells awful

This cat food doesnt smell nice

This cat supplement smells a bit fishy

Flavor7%−0.01

so while the fish flavour might not be a total hit with every feline

There is no variety of flavours

Shame you cant get a mixed flavours box

Love

Pet Friendly42%

cat approves it

My cat is very happy

Cats love it

Value For Money15%0.00

Good value

Excellent value

Worth every penny

Quality-Overall13%−0.05

Excellent quality, meaty sachets with no gravy padding out the weight

good quality food

Excellent product

Taste-Overall8%−0.01

Great food

She seems to love the taste

Fantastic cat food

Ingredients-Overall3%

It has been effective with excellent quality ingredients that work out very good value for money

Great ingredients

I like that the ingredients are natural and focused on urinary and bladder support, which gave me peace of mind

FAQ

Common Urinary Cat Food Wet questions

Answered from the same tracked data.