urinary cat food wet
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Review moat
Good709.56avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.40avg listing price — sweet spot $15–$100
Price range
Good£4.03–£39.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£192K£192K/yr · 120K searches
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, urinary cat food wet is a £192K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 55/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
urinary cat food wet market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £144K–£180K
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #114
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 61%
- Out of stock
- 0.4%
- Avg brand age
- 69 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
71
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
44%
Top 20: 81%
Open market
5%
- almo nature43%
- Pro Plan Veterinary Diets28%
- ROYAL CANIN16%
- affinity ADVANCE VETERINARY DIETS3%
- PURINA ONE3%
- Zesty Paws3%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.9×
Top urinary cat food wet search terms
- urinary cat food wet30K/yr
- almo39K/yr
- almo nature wet cat food15K/yr
- urinary cat food14K/yr
- purina urinary cat food wet8K/yr
- almo nature6K/yr
- cat urinary food5K/yr
- cat food urinary care3K/yr
Top urinary cat food wet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PRO PLAN VETERINARY DIETS UR Urinary Chicken Wet Cat Food 10x85g (Pack of 4)
Pro Plan Veterinary Diets£24.374.5★764 rev
Almo Nature Functional Urinary Help - Wet Food for Adult Cats with Fish and Chicken Flavor - Support for Urinary Tract Health - 6 Pouches of 70g
almo nature£4.034.3★2,230 rev
PRO PLAN VETERINARY DIETS UR Urinary Salmon Wet Cat Food 10x85g (Pack of 4)
Pro Plan Veterinary Diets£25.564.6★308 rev
Royal Canin Veterinary Diet Feline Urinary S/O Moderate Calorie Gravy Pouches 48 x 85g
ROYAL CANIN£39.544.6★661 rev
ROYAL CANIN Urinary S/O Mod. Cal. Cat Morsels Gravy - 12 x 85g
ROYAL CANIN£13.424.7★898 rev
Newest
by launch date
Zesty Paws Urinary & Renal Paste for Cats | Supports Urinary Tract & Kidney Function Balance Urine pH Levels | Contains Cranberry Powder D-Mannose Vitamins B1 B6 & C| Real Fish Flavour | 75g
Zesty Paws£11.37634 rev
Urinary Cat Food Bundle with Veterinary Diets Chicken and Salmon (Total 10x85gram) Treats 1x 65 gram plus 1x UbiPet Catnip and a Lint Roller
UbiPet£17.4514 rev
Natures Protection Superior Care Wet Cat Food Tuna & Salmon 24x 70g
Nature's Protection£27.7022 rev
Almo Nature HFC Natural - Wet Cat Food - Tuna and Shrimps - Human Grade Gluten Free - 70g Pack of 6
almo nature£6.00904 rev
Almo Nature HFC Natural - Wet Cat Food - Assorted Tuna Recipes - Human Grade Gluten Free - 70g Pack of 6
almo nature£5.83483 rev
Trending
90-day click momentum
Advance Veterinary Diets Feline Urinary | Wet food for Adult Cats in Pouches | Disolves struvite stones | Case 12 x 85g
affinity ADVANCE VETERINARY DIETS£13.354.6★
Almo Nature HFC Natural - Wet Cat Food - Chicken Fillet - Human Grade Gluten Free Monoprotein - 70g Pack of 6
almo nature£5.724.6★
Almo Nature HFC Natural - Wet Cat Food - Tuna and Shrimps - Human Grade Gluten Free - 70g Pack of 6
almo nature£6.004.7★
Almo Nature Functional - Intestinal Help - Wet Food for Adult and Mature Cats with Intestinal Sensitivity - with Poultry - Microbiota Support - 70g (Pack of 30)
almo nature£17.404.3★
Zesty Paws Urinary & Renal Paste for Cats | Supports Urinary Tract & Kidney Function Balance Urine pH Levels | Contains Cranberry Powder D-Mannose Vitamins B1 B6 & C| Real Fish Flavour | 75g
Zesty Paws£11.374.2★
What buyers say about urinary cat food wet
What buyers praise and complain about, mined from review topics.What buyers love
“cat approves it”
“Good value”
“Excellent quality, meaty sachets with no gravy padding out the weight”
“Great food”
“It has been effective with excellent quality ingredients that work out very good value for money”
“Easy to use”
“Good quality, smells good, meat and pumpkin, well recieved”
“His kidney issues appear to of calm down too so all good”
“Good enough to eat”
“He seemed to enjoy all the flavours”
What buyers complain about
“Too expensive”
“bland for cat taste buds”
“This is overpriced for only 10 pouches, and the catnip and lint roller are extremely poor quality, not worth the money I paid”
“It smells awful”
“so while the fish flavour might not be a total hit with every feline”
“Small tins”
“couldn't eat it fast enough”
“She's has the most sensitive tummy I've ever known a cat have so I was a bit concerned about it giving her an upset tummy”
“they don't list all the ingredients”
“This cat food is not as described”
Common questions
- Is urinary cat food wet profitable to sell on Amazon United Kingdom?
- The niche generates £192K/yr across 36 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Worth a look (55/100).
- How competitive is the urinary cat food wet niche?
- 9 brands and 71 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in urinary cat food wet?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Quality-Overall. The return rate is 0.0%.
- When does demand for urinary cat food wet peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.9× the quietest.
- What does it cost to enter the urinary cat food wet niche?
- Listings span £4.03–£39.54; the average listing price is £14.40 (sweet spot $15–$100). The average incumbent carries 710 reviews — the moat a new listing must climb.