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Urinary Cat Food Dry

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Urinary Cat Food Dry is a Maybe.

Flapen Score
52
52 / 100
Top 38% of 875 Pet Supplies niches · +2 vs the category median of 50
Market size
£322K/yr96K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
57%top-5 click share · 5 brands · 77 sellers

Flapen Score

Urinary Cat Food Dry against its category

The dotted line is the Pet Supplies average. Past it, Urinary Cat Food Dry is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Urinary Cat Food Dry market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Urinary Cat Food Dry 96K times last year and spent an estimated £322K. All 5 brands take every click. Demand peaks in May–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

14.7% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £322K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
14.7%
Market size, estimated
£322Ka year
Peak month
July8.5× the quietest month
Top search term
royal canin urinary s/o cat34K searches a year

02 · Price

A sale here is worth £22.88.

Listings sell for £22.88 on average, from £8.18 to £46.87. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £22.88 that is £17K to £23K a year per listing.

Average price
£22.88inside the $15 to $100 sweet spot
Price range
£8.18–£46.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£17K–£23K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Cats. It carries 1,343 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
59%
Out of stock, average day
0.0%
Average rank
#69in Cats
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,343per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Urinary Cat Food Dry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£32K£64K£97K£129K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

77

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

0%

  • ROYAL CANIN77%
  • Pro Plan Veterinary Diets11%
  • PURINA ONE7%
  • almo nature3%
  • The Soul of the Tiger1%

Demand

Urinary Cat Food Dry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 8.5×

Search terms

Top Urinary Cat Food Dry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • royal canin urinary s/o cat34K/yr
  • urinary cat food dry25K/yr
  • purina urinary cat food dry8K/yr
  • royal canin urinary cat food8K/yr
  • royal canin urinary5K/yr
  • royal canin cat food urinary7K/yr
  • royal canin s/o5K/yr
  • royal canin urinary cat3K/yr

Reviews and returns

What reviews say buyers love and hate about Urinary Cat Food Dry

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money20%+1.25

a bit expensive

costly vet bills

Not value for money

Quality-Overall17%−0.06

Cheaper from local vet

low quality there

Taste-Overall15%−0.04

bland for cat taste buds

There is no variety of flavours

wasn't keen on the taste - had to mix with treat pastes to get him to eat it

Smell11%−0.07

Overpriced, and smells vile like mice corpses

Advertised Vs Actual Product6%−0.12

This cat food is not as described

Love

Pet Friendly46%

Cats love it

Happy Cat

Does what its bought for cat happy

Value For Money23%+1.25

Value for money

Excellent value

Good value

Quality-Overall11%−0.06

Excellent quality, meaty sachets with no gravy padding out the weight

good quality food

It is good quality

Taste-Overall9%−0.04

Great food

Cat loves it

She seems to love the taste

Moist/Dry3%+0.15

Good dry food

I have a happy cat who loves this dry food

FAQ

Common Urinary Cat Food Dry questions

Answered from the same tracked data.