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Urinary Cat Food Dry

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Urinary Cat Food Dry is a Maybe.

Flapen Score
52
52 / 100
Top 38% of 875 Pet Supplies niches · +2 vs the category median of 50
Market size
£322K/yr96K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
57%top-5 click share · 5 brands · 77 sellers

Flapen Score

Urinary Cat Food Dry against its category

The dotted line is the Pet Supplies average. Past it, Urinary Cat Food Dry is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Urinary Cat Food Dry market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Urinary Cat Food Dry 96K times last year and spent an estimated £322K. All 5 brands take every click. Demand peaks in May–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 14.7% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £322K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
14.7%
Market size, estimated
£322Ka year
Peak month
July8.5× the quietest month
Top search term
royal canin urinary s/o cat34K searches a year

02 · Price

A sale here is worth £22.88.

Listings sell for £22.88 on average, from £8.18 to £46.87. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £22.88 that is £17K to £23K a year per listing.

Average price
£22.88inside the $15 to $100 sweet spot
Price range
£8.18–£46.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£17K–£23K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Cats. It carries 1,343 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
59%
Out of stock, average day
0.0%
Average rank
#69in Cats
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,343per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Urinary Cat Food Dry products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£32K£64K£97K£129K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

77

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 100%

Open market

0%

  • ROYAL CANIN77%
  • Pro Plan Veterinary Diets11%
  • PURINA ONE7%
  • almo nature3%
  • The Soul of the Tiger1%

Demand

Urinary Cat Food Dry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 8.5×

Search terms

Top Urinary Cat Food Dry search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • royal canin urinary s/o cat34K/yr
  • urinary cat food dry25K/yr
  • purina urinary cat food dry8K/yr
  • royal canin urinary cat food8K/yr
  • royal canin urinary5K/yr
  • royal canin cat food urinary7K/yr
  • royal canin s/o5K/yr
  • royal canin urinary cat3K/yr

Reviews and returns

What reviews say buyers love and hate about Urinary Cat Food Dry

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Pet Friendly”
20%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“a bit expensive”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Urinary Cat Food Dry questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data