How competitive is the Untamed Cat Food niche on Amazon United Kingdom?

7 brands and 128 sellers compete in Untamed Cat Food on Amazon United Kingdom. The top 5 Untamed Cat Food products take 47% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Untamed Cat Food?

Untamed Cat Food buyers on Amazon United Kingdom complain most about Value For Money, Smell, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Untamed Cat Food niche?

Untamed Cat Food sells for £10.68 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.14–£43.21. The average incumbent carries 772 reviews — the moat a new listing must climb.

Untamed Cat Food

Untamed Cat Food shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Untamed Cat Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Untamed Cat Food is a £417K/yr Amazon United Kingdom market (319K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 62/100.

Untamed Cat Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +28.6% over the last 90 days and 12.3% of searches end in a purchase.

£417K

revenue / yr

Units sold / yr50K

Search volume / yr+28.6%319K

Conversion rate12.3%

Avg price£10.68

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers7 · 128

Top-5 product click share47%

Open market2%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 30 products

Top Untamed Cat Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Thrive Complete Tuna with Salmon Wet Cat Food Cans Adult & Senior 6 x 75g

Price: £5.15
Rating: 4.4/5
Reviews: 835
Age: 12y ago

Thrive Complete Tuna Fillet Wet Cat Food Cans Adult & Senior 6 x 75g Cans

Price: £5.14
Rating: 4.5/5
Reviews: 633
Age: 14y ago

Untamed Chicken Selection Box in Gravy Cat Food 6 x 75g

Price: £8.19
Rating: 3.5/5
Reviews: 6
Age: 4mo ago

Thrive Complete Chicken Breast Wet Cat Food Adult & Senior 6 x 75g Cans

Price: £5.17
Rating: 4.2/5
Reviews: 1,046
Age: 14y ago

Thrive Cat Food Complete Chicken and Turkey Pack of 6 75 g

Price: £5.30
Rating: 4.4/5
Reviews: 593
Age: 12y ago

Newest

by launch date

Untamed Chicken Selection Box in Gravy Cat Food 6 x 75g

Price: £8.19
Rating: 3.5/5
Reviews: 6
Age: 4mo ago

Untamed Fish Selection Box in Jelly Cat Food 6 x 75g

Price: £8.10
Rating: 5.0/5
Reviews: 4
Age: 4mo ago

Untamed Fish Selection Box in Gravy Cat Food 6 x 75g

Price: £8.17
Rating: 5.0/5
Reviews: 3
Age: 4mo ago

Untamed Chicken Selection Box in Jelly Cat Food 6 x 75g

Price: £8.66
Rating: 2.0/5
Reviews: 1
Age: 4mo ago

Scrumbles Natural Wet Cat Food Shredded Chicken in Broth 12x 70g

Price: £9.46
Rating: 4.3/5
Reviews: 201
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

128

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

thrive68%
Untamed18%
Applaws8%
Scrumbles2%
Encore2%
Canagan1%
Open — no brand owns it (1 brand, 1%)

Untamed Cat Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume319KCVR12.3%Products30Brands7Top 5 Brands98%OOS Rate0.0%Rating4.3★Reviews772Avg BSR#69

Peak months: Sep, Oct · busiest ÷ quietest = 2.1×

Top Untamed Cat Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

untamed cat food130K/yr +39.4%2.3% conv.
thrive cat food82K/yr +25.7%22.4% conv.
thrive30K/yr +14.6%18.4% conv.
canagan cat food23K/yr +0.5%1.1% conv.
thrive cat food wet16K/yr +59.6%19.9% conv.
cat food in broth6K/yr +47.8%2.6% conv.
thrive wet cat food6K/yr +18.3%17.5% conv.
thrive chicken6K/yr +62.1%12.8% conv.
tiki cat food6K/yr -28.7%0.4% conv.
tamed cat food3K/yr +23.9%1.5% conv.

What reviews say buyers love and hate about Untamed Cat Food

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Pet Friendly30%

“Kitty Approved”

Quality-Overall15%

“Brilliant quality”

Taste-Overall12%

“this provides a very welcome treat”

Value For Money8%

“Excellent price”

Flavor7%

“He absolutely loves all the flavours”

What buyers complain about

65% of reviews

Value For Money12%

“Not the cheapest”

Smell12%

“Odd smell”

Size-Overall7%

“Chunks too big”

Quality-Overall6%

“However, this time the quality seems completely different”

Stale/Rotten/Spoiled6%

“I do not think its fresh”

Common Untamed Cat Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Untamed Cat Food 62/100 on Amazon United Kingdom — Worth a look. The niche generates £417K/yr across 30 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +28.6% over the last 90 days.