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Untamed Cat Food

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 98% of clicks, so Untamed Cat Food is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 875 Pet Supplies niches · +12 vs the category median of 50
Market size
£417K/yr319K searches / yr
90-day growth
+28.6%search demand this quarter
Competition
47%top-5 click share · 7 brands · 128 sellers

Flapen Score

Untamed Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Untamed Cat Food is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Untamed Cat Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Untamed Cat Food 319K times last year and spent an estimated £417K. The top 5 brands take 98% of clicks. Demand peaks in Sep–Oct. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £417K a year.

Searches, last 12 months
319K
Growth, 90 days vs prior 90
+28.6%
Conversion, latest week
12.3%
Market size, estimated
£417Ka year
Peak month
September2.1× the quietest month
Top search term
untamed cat food130K searches a year

02 · Price

A sale here is worth £10.68.

Listings sell for £10.68 on average, from £5.14 to £43.21. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £10.68 that is £16K to £21K a year per listing.

Average price
£10.68under the $15 to $100 sweet spot
Price range
£5.14–£43.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£16K–£21K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Cats. It carries 772 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#69in Cats
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
772per listing
Listings tracked
30

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Untamed Cat Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£33K£50K£67K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

128

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 90%

Open market

1%

  • thrive68%
  • Untamed18%
  • Applaws8%
  • Scrumbles2%
  • Encore2%
  • Canagan1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Untamed Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.1×

Search terms

Top Untamed Cat Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • untamed cat food130K/yr
  • thrive cat food82K/yr
  • thrive30K/yr
  • canagan cat food23K/yr
  • thrive cat food wet16K/yr
  • cat food in broth6K/yr
  • thrive wet cat food6K/yr
  • thrive chicken6K/yr
  • tiki cat food6K/yr
  • tamed cat food3K/yr

Reviews and returns

What reviews say buyers love and hate about Untamed Cat Food

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Pet Friendly”
12%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not the cheapest”
A buyer, on “Value For Money”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Untamed Cat Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data