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Untamed Cat Food

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 98% of clicks, so Untamed Cat Food is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 875 Pet Supplies niches · +12 vs the category median of 50
Market size
£417K/yr319K searches / yr
90-day growth
+28.6%search demand this quarter
Competition
47%top-5 click share · 7 brands · 128 sellers

Flapen Score

Untamed Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Untamed Cat Food is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Untamed Cat Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Untamed Cat Food 319K times last year and spent an estimated £417K. The top 5 brands take 98% of clicks. Demand peaks in Sep–Oct. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £417K a year.

Searches, last 12 months
319K
Growth, 90 days vs prior 90
+28.6%
Conversion, latest week
12.3%
Market size, estimated
£417Ka year
Peak month
September2.1× the quietest month
Top search term
untamed cat food130K searches a year

02 · Price

A sale here is worth £10.68.

Listings sell for £10.68 on average, from £5.14 to £43.21. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £10.68 that is £16K to £21K a year per listing.

Average price
£10.68under the $15 to $100 sweet spot
Price range
£5.14–£43.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£16K–£21K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Cats. It carries 772 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#69in Cats
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
772per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Untamed Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£33K£50K£67K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

128

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

1%

  • thrive68%
  • Untamed18%
  • Applaws8%
  • Scrumbles2%
  • Encore2%
  • Canagan1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Untamed Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.1×

Search terms

Top Untamed Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • untamed cat food130K/yr
  • thrive cat food82K/yr
  • thrive30K/yr
  • canagan cat food23K/yr
  • thrive cat food wet16K/yr
  • cat food in broth6K/yr
  • thrive wet cat food6K/yr
  • thrive chicken6K/yr
  • tiki cat food6K/yr
  • tamed cat food3K/yr

Reviews and returns

What reviews say buyers love and hate about Untamed Cat Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money12%+0.22

Not the cheapest

Maybe a little expensive

a little on the pricey side

Smell12%−0.09

Odd smell

it does not smell like it usually does

both cats had serious smelly poo

Size-Overall7%−0.05

Chunks too big

small

The portions feel quite small

Quality-Overall6%+0.33

However, this time the quality seems completely different

Quality has gone downhill

Poor quality cat mush

Stale/Rotten/Spoiled6%−0.07

I do not think its fresh

The food is very watery

Rubbish

Love

Pet Friendly30%

Kitty Approved

The Cat approves

Cats Love It

Quality-Overall15%+0.33

Brilliant quality

Good quality food

High quality cat food

Taste-Overall12%+0.37

this provides a very welcome treat

Great food

Good taste

Value For Money8%+0.22

Excellent price

Great value

Not overly expensive

Flavor7%+0.40

He absolutely loves all the flavours

our cat normally loves every flavour

has a variety of flavours

FAQ

Common Untamed Cat Food questions

Answered from the same tracked data.