Untamed Cat Food
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 98% of clicks, so Untamed Cat Food is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 875 Pet Supplies niches · +12 vs the category median of 5062
- Market size
- £417K/yr319K searches / yr
- 90-day growth
- +28.6%search demand this quarter
- Competition
- 47%top-5 click share · 7 brands · 128 sellers
Flapen Score
Untamed Cat Food against its category
The dotted line is the Pet Supplies average. Past it, Untamed Cat Food is stronger. Inside it, weaker.
Market
The Untamed Cat Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Untamed Cat Food 319K times last year and spent an estimated £417K. The top 5 brands take 98% of clicks. Demand peaks in Sep–Oct. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
12.3% of searches ended in a purchase last week.
Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £417K a year.
- Searches, last 12 months
- 319K
- Growth, 90 days vs prior 90
- +28.6%
- Conversion, latest week
- 12.3%
- Market size, estimated
- £417Ka year
- Peak month
- September2.1× the quietest month
- Top search term
- untamed cat food130K searches a year
02 · Price
A sale here is worth £10.68.
Listings sell for £10.68 on average, from £5.14 to £43.21. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £10.68 that is £16K to £21K a year per listing.
- Average price
- £10.68under the $15 to $100 sweet spot
- Price range
- £5.14–£43.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £16K–£21K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Cats. It carries 772 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #69in Cats
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 772per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Untamed Cat Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Thrive Complete Tuna with Salmon Wet Cat Food Cans Adult & Senior 6 x 75g
- Price
- £5.15
- Rating
- 4.4/5
- Reviews
- 835
- Age
- 12y ago

Thrive Complete Tuna Fillet Wet Cat Food Cans Adult & Senior 6 x 75g Cans
- Price
- £5.14
- Rating
- 4.5/5
- Reviews
- 633
- Age
- 14y ago

Untamed Chicken Selection Box in Gravy Cat Food 6 x 75g
- Price
- £8.19
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 4mo ago

Thrive Complete Chicken Breast Wet Cat Food Adult & Senior 6 x 75g Cans
- Price
- £5.17
- Rating
- 4.2/5
- Reviews
- 1,046
- Age
- 14y ago

Thrive Cat Food Complete Chicken and Turkey Pack of 6 75 g
- Price
- £5.30
- Rating
- 4.4/5
- Reviews
- 593
- Age
- 12y ago
Trending
90-day click momentum
Untamed Chicken Selection Box in Gravy Cat Food 6 x 75g
- Price
- £8.19
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 4mo ago

Untamed Fish Selection Box in Gravy Cat Food 6 x 75g
- Price
- £8.17
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

Untamed Fish Selection Box in Jelly Cat Food 6 x 75g
- Price
- £8.10
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

Untamed Chicken Selection Box in Jelly Cat Food 6 x 75g
- Price
- £8.66
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 4mo ago

Scrumbles Natural Wet Cat Food Shredded Chicken in Broth 12x 70g
- Price
- £9.46
- Rating
- 4.3/5
- Reviews
- 201
- Age
- 2y ago
Newest
by launch date
Untamed Chicken Selection Box in Gravy Cat Food 6 x 75g
- Price
- £8.19
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 4mo ago

Untamed Fish Selection Box in Jelly Cat Food 6 x 75g
- Price
- £8.10
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

Untamed Fish Selection Box in Gravy Cat Food 6 x 75g
- Price
- £8.17
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

Untamed Chicken Selection Box in Jelly Cat Food 6 x 75g
- Price
- £8.66
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 4mo ago

Scrumbles Natural Wet Cat Food Shredded Chicken in Broth 12x 70g
- Price
- £9.46
- Rating
- 4.3/5
- Reviews
- 201
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
128
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
47%
Top 20: 90%
Open market
1%
- thrive68%
- Untamed18%
- Applaws8%
- Scrumbles2%
- Encore2%
- Canagan1%
- Open — no brand owns it (1 brand, 1%)
Demand
Untamed Cat Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.1×
Search terms
Top Untamed Cat Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- untamed cat food130K/yr
- thrive cat food82K/yr
- thrive30K/yr
- canagan cat food23K/yr
- thrive cat food wet16K/yr
- cat food in broth6K/yr
- thrive wet cat food6K/yr
- thrive chicken6K/yr
- tiki cat food6K/yr
- tamed cat food3K/yr
Reviews and returns
What reviews say buyers love and hate about Untamed Cat Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not the cheapest
Maybe a little expensive
a little on the pricey side
Odd smell
it does not smell like it usually does
both cats had serious smelly poo
Chunks too big
small
The portions feel quite small
However, this time the quality seems completely different
Quality has gone downhill
Poor quality cat mush
I do not think its fresh
The food is very watery
Rubbish
Love
Kitty Approved
The Cat approves
Cats Love It
Brilliant quality
Good quality food
High quality cat food
this provides a very welcome treat
Great food
Good taste
Excellent price
Great value
Not overly expensive
He absolutely loves all the flavours
our cat normally loves every flavour
has a variety of flavours
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Untamed Cat Food questions
Answered from the same tracked data.









