untamed cat food
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Price range
Good£5.14–£43.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good771.83avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good£417K£417K/yr · 319K searches
Growth
Good+28.6%90-day search growth — must beat 0% to launch
Avg price
Okay£10.68avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, untamed cat food is a £417K/yr Amazon United Kingdom market (319K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 62/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
untamed cat food market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- £427K–£534K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #69
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
128
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
47%
Top 20: 90%
Open market
1%
- thrive68%
- Untamed18%
- Applaws8%
- Scrumbles2%
- Encore2%
- Canagan1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.6% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 2.1×
Top untamed cat food search terms
- untamed cat food130K/yr
- thrive cat food82K/yr
- thrive30K/yr
- canagan cat food23K/yr
- thrive cat food wet16K/yr
- cat food in broth6K/yr
- thrive wet cat food6K/yr
- thrive chicken6K/yr
- tiki cat food6K/yr
- tamed cat food3K/yr
Top untamed cat food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thrive Complete Tuna with Salmon Wet Cat Food Cans Adult & Senior 6 x 75g
thrive£5.154.4★835 rev
Thrive Complete Tuna Fillet Wet Cat Food Cans Adult & Senior 6 x 75g Cans
thrive£5.144.5★633 rev
Untamed Chicken Selection Box in Gravy Cat Food 6 x 75g
Untamed£8.193.5★6 rev
Thrive Complete Chicken Breast Wet Cat Food Adult & Senior 6 x 75g Cans
thrive£5.174.2★1,046 rev
Thrive Cat Food Complete Chicken and Turkey Pack of 6 75 g
thrive£5.304.4★593 rev
Newest
by launch dateUntamed Chicken Selection Box in Gravy Cat Food 6 x 75g
Untamed£8.196 rev
Untamed Fish Selection Box in Jelly Cat Food 6 x 75g
Untamed£8.104 rev
Untamed Fish Selection Box in Gravy Cat Food 6 x 75g
Untamed£8.173 rev
Untamed Chicken Selection Box in Jelly Cat Food 6 x 75g
Untamed£8.661 rev
Scrumbles Natural Wet Cat Food Shredded Chicken in Broth 12x 70g
Scrumbles£9.46201 rev
Trending
90-day click momentumUntamed Chicken Selection Box in Gravy Cat Food 6 x 75g
Untamed£8.193.5★
Untamed Fish Selection Box in Gravy Cat Food 6 x 75g
Untamed£8.175.0★
Untamed Fish Selection Box in Jelly Cat Food 6 x 75g
Untamed£8.105.0★
Untamed Chicken Selection Box in Jelly Cat Food 6 x 75g
Untamed£8.662.0★
Scrumbles Natural Wet Cat Food Shredded Chicken in Broth 12x 70g
Scrumbles£9.464.3★
What buyers say about untamed cat food
What buyers praise and complain about, mined from review topics.What buyers love
“Kitty Approved”
“Brilliant quality”
“this provides a very welcome treat”
“Excellent price”
“He absolutely loves all the flavours”
“nice aroma”
“Grain free cat food”
“lick the bowl completely clean”
“Good for fussy cats”
“Cats enjoying”
What buyers complain about
“Not the cheapest”
“Odd smell”
“Chunks too big”
“However, this time the quality seems completely different”
“I do not think its fresh”
“my cat is allergic”
“Not like the texture”
“she doesnt like chicken flavour”
“Made both of my pedigree cats sick - they had sickness and diarrhoea and this was the only thing that was new in their diet”
“is now the meat is much drier”
Common questions
- Is untamed cat food profitable to sell on Amazon United Kingdom?
- The niche generates £417K/yr across 30 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +28.6%. Flapen's verdict: Worth a look (62/100).
- How competitive is the untamed cat food niche?
- 7 brands and 128 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in untamed cat food?
- Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.0%.
- When does demand for untamed cat food peak?
- Demand peaks in Sep–Oct; the busiest month runs 2.1× the quietest.
- What does it cost to enter the untamed cat food niche?
- Listings span £5.14–£43.21; the average listing price is £10.68 (sweet spot $15–$100). The average incumbent carries 772 reviews — the moat a new listing must climb.