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Undercoat Rake Dog

Maybe

Returns run at only 0.9% of orders. But shoppers spend only $32K a year here, so Undercoat Rake Dog is a Maybe.

Flapen Score
50
50 / 100
Ranks 423 of 875 Pet Supplies niches · on the category median
Market size
£32K/yr46K searches / yr
90-day growth
+56.3%search demand this quarter
Competition
60%top-5 click share · 19 brands · 40 sellers

Flapen Score

Undercoat Rake Dog against its category

The dotted line is the Pet Supplies average. Past it, Undercoat Rake Dog is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Undercoat Rake Dog market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Undercoat Rake Dog 46K times last year and spent an estimated £32K. The top 5 brands take 61% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +56.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+56.3%
Conversion, latest week
8.3%
Market size, estimated
£32Ka year
Peak month
July2.3× the quietest month
Top search term
undercoat rake dog19K searches a year

02 · Price

A sale here is worth £8.38.

Listings sell for £8.38 on average, from £4.15 to £16.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £8.38 that is £838 to £2K a year per listing.

Average price
£8.38under the $15 to $100 sweet spot
Price range
£4.15–£16.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£838–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Cats. It carries 4,710 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Cats
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,710per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Undercoat Rake Dog products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

40

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

33%

  • Candure21%
  • GROOM PROFESSIONAL14%
  • Rosewood12%
  • Maxpower Planet8%
  • Aidiyapet6%
  • BUGALUGS6%

Demand

Undercoat Rake Dog search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Undercoat Rake Dog search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • undercoat rake dog19K/yr
  • undercoat rake5K/yr
  • dog undercoat rake5K/yr
  • dog rake for grooming4K/yr
  • dog undercoat brush3K/yr
  • dog rake4K/yr
  • dog grooming rake3K/yr
  • undercoat brush dog3K/yr

Reviews and returns

What reviews say buyers love and hate about Undercoat Rake Dog

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%+0.12

Not as good as expected

Not very good at all

Not as good as cheaper make

Functionality-Overall11%−0.09

Crap doesn't work at all

Is not as effective as they portray it to be

Doesn't work

Value For Money8%+0.08

should be cheaper

Waste of money

Not worth it

Advertised Vs Actual Product7%−0.02

Bad advertising

Not as described

Nothing like you see in videos

Ease Of Use6%+0.52

Tough to use

Its always been difficult to manage

Not easy to use as stated

Love

Hair Removal33%+2.44

Very effective at removing hair

hair removal excellent

Brilliant hair remover

Quality-Overall14%+0.12

Very good tool

Excellent Product

Very well made

Ease Of Use11%+0.52

Ease of use

is easy to remove

It's easy to hold

Value For Money9%+0.08

Good value

Good value for money

Fair price

Advertised Vs Actual Product8%−0.02

does all things advertised

As described

Does exactly what it says

Return

0.9% Return rate 31% Fixable by listing

Functionality-Overall35%▅█▇▆▇▇

Crap doesn't work at all

Is not as effective as they portray it to be

Doesn't work

Size-Overall19%██▇▇▆▆

Very small didn't like it

The blades are so short they are useless

a bit big for cats

Advertised Vs Actual Product9%▇▅▅▆▆█

Bad advertising

Not as described

Nothing like you see in videos

Compatibility-Overall7%█▂▃▂▄▃
Suitability Long Hair6%▁▇▄▆█▄

Absolutely useless for long hair cats

no good for long haired dog

Not for long hair cats

FAQ

Common Undercoat Rake Dog questions

Answered from the same tracked data.