Turtle Food
FailThe top 5 brands take 93% of clicks, so Turtle Food is a Fail.
- Flapen Score
- 47 / 100Ranks 538 of 875 Pet Supplies niches · −3 vs the category median of 5047
- Market size
- £133K/yr83K searches / yr
- 90-day growth
- -1.0%search demand this quarter
- Competition
- 55%top-5 click share · 8 brands · 29 sellers
Flapen Score
Turtle Food against its category
The dotted line is the Pet Supplies average. Past it, Turtle Food is stronger. Inside it, weaker.
Market
The Turtle Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Turtle Food 83K times last year and spent an estimated £133K. The top 5 brands take 93% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 17.8% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -1.0%
- Conversion, latest week
- 17.8%
- Market size, estimated
- £133Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- turtle food60K searches a year
02 · Price
A sale here is worth £9.08.
Listings sell for £9.08 on average, from £2.05 to £20.18. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £9.08 that is £2K to £5K a year per listing.
- Average price
- £9.08under the $15 to $100 sweet spot
- Price range
- £2.05–£20.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #80 within Reptiles & Amphibians. It carries 813 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 91%
- Out of stock, average day
- 6.5%
- Average rank
- #80in Reptiles & Amphibians
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 813per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Turtle Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
King British Turtle & Terrapin Complete Food 200g Tub Rich in Vitamins & Minerals Natural Ingredients Contains a Variety of Shrimp Gammarus & Krill
- Price
- £11.07
- Rating
- 4.7/5
- Reviews
- 321
- Age
- 2y ago

King British Turtle & Terrapin Complete Food 80g Tub Rich in Vitamins & Minerals Natural Ingredients Contains a Variety of Shrimp Gammarus & Krill
- Price
- £5.82
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 2y ago

Supa Turtle & Terrapins Food Superior Mix 1 Litre Bucket | Made Using Premium Quality Natural Ingredients
- Price
- £11.23
- Rating
- 4.5/5
- Reviews
- 1,141
- Age
- 16y ago

Turtle Food 1 Litre Tub (240g) | Floating Terrapin Food with Pellets Insects & Fish | Complete Balanced Diet for Turtles & Terrapins
- Price
- £9.14
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 8mo ago

Supa Natural Turtle & Terrapins Food 500ml Tub Made Using Premium Quality Natural Ingredients.
- Price
- £6.09
- Rating
- 4.5/5
- Reviews
- 220
- Age
- 8y ago
Trending
estimated 90-day click momentum
Sobirdos 3-in-1 Freeze Dried Turtle Treats High Protein Meat Snacks (Chicken/Duck/Fish) with Vitamins for Aquatic & Semi-Aquatic Turtles 90g (A)
- Price
- £12.93
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 1y ago

Ultra Fresh Floating Baby Turtle Food All Natural Ingredients Wild Sword Prawn Calcium Vitamin D Enriched for Picky Aquatic Turtles Baby Turtle Nutri Stick 120g
- Price
- £10.19
- Rating
- 4.6/5
- Reviews
- 1,783
- Age
- 11mo ago

Turtle Food 1 Litre Tub (240g) | Floating Terrapin Food with Pellets Insects & Fish | Complete Balanced Diet for Turtles & Terrapins
- Price
- £9.14
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 8mo ago

Supa Natural Turtle & Terrapins Food 500ml Tub Made Using Premium Quality Natural Ingredients.
- Price
- £6.09
- Rating
- 4.5/5
- Reviews
- 220
- Age
- 8y ago

Supa Natural Turtle & Terrapins Food 3 Litre Bucket | Made Using Premium Quality Natural Ingredients
- Price
- £17.75
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 11y ago
Newest
by launch date
Turtle Food 1 Litre Tub (240g) | Floating Terrapin Food with Pellets Insects & Fish | Complete Balanced Diet for Turtles & Terrapins
- Price
- £9.14
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 8mo ago

Ultra Fresh Floating Baby Turtle Food All Natural Ingredients Wild Sword Prawn Calcium Vitamin D Enriched for Picky Aquatic Turtles Baby Turtle Nutri Stick 120g
- Price
- £10.19
- Rating
- 4.6/5
- Reviews
- 1,783
- Age
- 11mo ago

Ultra Fresh Turtle Nutri Stick Wild Sword Prawn Calcium & Vitamin D Enriched Aquatic Turtle Food with Probiotics for Picky Turtles Made from All Natural Ingredients 95g
- Price
- £8.40
- Rating
- 4.6/5
- Reviews
- 4,096
- Age
- 1y ago

Ultra Fresh Floating Juvenile Turtle Food All Natural Ingredients Wild Sword Prawn w/Deodorizing Probiotics Juvenile Turtle Deodorizing Nutri Stick 45g
- Price
- £7.53
- Rating
- 4.7/5
- Reviews
- 481
- Age
- 1y ago

Ultra Fresh Turtle Nutri Stick Wild Sword Prawn Calcium & Vitamin D Enriched Aquatic Turtle Food with Probiotics for Picky Turtles Made from All Natural Ingredients 380g
- Price
- £14.08
- Rating
- 4.6/5
- Reviews
- 4,096
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
29
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 96%
Open market
4%
- King British39%
- Supa25%
- Ultra Fresh11%
- HERONS9%
- Celtic Aquatics9%
- Tetra3%
- Open — no brand owns it (2 brands, 4%)
Demand
Turtle Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Turtle Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- turtle food60K/yr
- terrapin food14K/yr
- turtle food for water turtles3K/yr
- musk turtle food3K/yr
- turtle and terrapin food2K/yr
Reviews and returns
What reviews say buyers love and hate about Turtle Food
We read the reviews and the return reasons for every product selling here.
“Also the size is huge for my turtle”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Turtle Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









