Turtle Food
FailThe top 5 brands take 93% of clicks, so Turtle Food is a Fail.
- Flapen Score
- 47 / 100Ranks 538 of 875 Pet Supplies niches · −3 vs the category median of 5047
- Market size
- £133K/yr83K searches / yr
- 90-day growth
- -1.0%search demand this quarter
- Competition
- 55%top-5 click share · 8 brands · 29 sellers
Flapen Score
Turtle Food against its category
The dotted line is the Pet Supplies average. Past it, Turtle Food is stronger. Inside it, weaker.
Market
The Turtle Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Turtle Food 83K times last year and spent an estimated £133K. The top 5 brands take 93% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
17.8% of searches ended in a purchase last week.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -1.0%
- Conversion, latest week
- 17.8%
- Market size, estimated
- £133Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- turtle food60K searches a year
02 · Price
A sale here is worth £9.08.
Listings sell for £9.08 on average, from £2.05 to £20.18. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £9.08 that is £2K to £5K a year per listing.
- Average price
- £9.08under the $15 to $100 sweet spot
- Price range
- £2.05–£20.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #80 within Reptiles & Amphibians. It carries 813 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 91%
- Out of stock, average day
- 6.5%
- Average rank
- #80in Reptiles & Amphibians
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 813per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Turtle Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
King British Turtle & Terrapin Complete Food 200g Tub Rich in Vitamins & Minerals Natural Ingredients Contains a Variety of Shrimp Gammarus & Krill
- Price
- £11.07
- Rating
- 4.7/5
- Reviews
- 321
- Age
- 2y ago

King British Turtle & Terrapin Complete Food 80g Tub Rich in Vitamins & Minerals Natural Ingredients Contains a Variety of Shrimp Gammarus & Krill
- Price
- £5.82
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 2y ago

Supa Turtle & Terrapins Food Superior Mix 1 Litre Bucket | Made Using Premium Quality Natural Ingredients
- Price
- £11.23
- Rating
- 4.5/5
- Reviews
- 1,141
- Age
- 16y ago

Turtle Food 1 Litre Tub (240g) | Floating Terrapin Food with Pellets Insects & Fish | Complete Balanced Diet for Turtles & Terrapins
- Price
- £9.14
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 8mo ago

Supa Natural Turtle & Terrapins Food 500ml Tub Made Using Premium Quality Natural Ingredients.
- Price
- £6.09
- Rating
- 4.5/5
- Reviews
- 220
- Age
- 8y ago
Trending
90-day click momentum
Sobirdos 3-in-1 Freeze Dried Turtle Treats High Protein Meat Snacks (Chicken/Duck/Fish) with Vitamins for Aquatic & Semi-Aquatic Turtles 90g (A)
- Price
- £12.93
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 1y ago

Ultra Fresh Floating Baby Turtle Food All Natural Ingredients Wild Sword Prawn Calcium Vitamin D Enriched for Picky Aquatic Turtles Baby Turtle Nutri Stick 120g
- Price
- £10.19
- Rating
- 4.6/5
- Reviews
- 1,783
- Age
- 11mo ago

Turtle Food 1 Litre Tub (240g) | Floating Terrapin Food with Pellets Insects & Fish | Complete Balanced Diet for Turtles & Terrapins
- Price
- £9.14
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 8mo ago

Supa Natural Turtle & Terrapins Food 500ml Tub Made Using Premium Quality Natural Ingredients.
- Price
- £6.09
- Rating
- 4.5/5
- Reviews
- 220
- Age
- 8y ago

Supa Natural Turtle & Terrapins Food 3 Litre Bucket | Made Using Premium Quality Natural Ingredients
- Price
- £17.75
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 11y ago
Newest
by launch date
Turtle Food 1 Litre Tub (240g) | Floating Terrapin Food with Pellets Insects & Fish | Complete Balanced Diet for Turtles & Terrapins
- Price
- £9.14
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 8mo ago

Ultra Fresh Floating Baby Turtle Food All Natural Ingredients Wild Sword Prawn Calcium Vitamin D Enriched for Picky Aquatic Turtles Baby Turtle Nutri Stick 120g
- Price
- £10.19
- Rating
- 4.6/5
- Reviews
- 1,783
- Age
- 11mo ago

Ultra Fresh Turtle Nutri Stick Wild Sword Prawn Calcium & Vitamin D Enriched Aquatic Turtle Food with Probiotics for Picky Turtles Made from All Natural Ingredients 95g
- Price
- £8.40
- Rating
- 4.6/5
- Reviews
- 4,096
- Age
- 1y ago

Ultra Fresh Floating Juvenile Turtle Food All Natural Ingredients Wild Sword Prawn w/Deodorizing Probiotics Juvenile Turtle Deodorizing Nutri Stick 45g
- Price
- £7.53
- Rating
- 4.7/5
- Reviews
- 481
- Age
- 1y ago

Ultra Fresh Turtle Nutri Stick Wild Sword Prawn Calcium & Vitamin D Enriched Aquatic Turtle Food with Probiotics for Picky Turtles Made from All Natural Ingredients 380g
- Price
- £14.08
- Rating
- 4.6/5
- Reviews
- 4,096
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
29
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
4%
- King British39%
- Supa25%
- Ultra Fresh11%
- HERONS9%
- Celtic Aquatics9%
- Tetra3%
- Open — no brand owns it (2 brands, 4%)
Demand
Turtle Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Turtle Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- turtle food60K/yr
- terrapin food14K/yr
- turtle food for water turtles3K/yr
- musk turtle food3K/yr
- turtle and terrapin food2K/yr
Reviews and returns
What reviews say buyers love and hate about Turtle Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Also the size is huge for my turtle
as they get down lower they get smaller
The shrimp pieces got so small
The Turtle food is not like in description is really dry,like plastic,Turtle effectively don't even look at the food,the shrimp are like dry skin plus the food is mouldy, not recommend at all for them
to me it seems like dried chicken and something else, I'm really not sure
Poor quality
Has an odor bit that sie to the food
Smells off
Love
Worth the money
Great value
Good price
Good quality food
Good quality
Always feed this always happy great value perfect perfection
Turtle loves it
Our turtle 🐢 loves it
Turtle loves them
my turtle loves the food
since she got a taste
Good Turtle food
My musk likes it
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Turtle Food questions
Answered from the same tracked data.









