Skip to content

Turtle Food

Fail

The top 5 brands take 93% of clicks, so Turtle Food is a Fail.

Flapen Score
47
47 / 100
Ranks 538 of 875 Pet Supplies niches · −3 vs the category median of 50
Market size
£133K/yr83K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
55%top-5 click share · 8 brands · 29 sellers

Flapen Score

Turtle Food against its category

The dotted line is the Pet Supplies average. Past it, Turtle Food is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turtle Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Turtle Food 83K times last year and spent an estimated £133K. The top 5 brands take 93% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

17.8% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
17.8%
Market size, estimated
£133Ka year
Peak month
August1.4× the quietest month
Top search term
turtle food60K searches a year

02 · Price

A sale here is worth £9.08.

Listings sell for £9.08 on average, from £2.05 to £20.18. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £9.08 that is £2K to £5K a year per listing.

Average price
£9.08under the $15 to $100 sweet spot
Price range
£2.05–£20.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #80 within Reptiles & Amphibians. It carries 813 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
91%
Out of stock, average day
6.5%
Average rank
#80in Reptiles & Amphibians
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
813per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Turtle Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£27K£40K£53K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

29

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

4%

  • King British39%
  • Supa25%
  • Ultra Fresh11%
  • HERONS9%
  • Celtic Aquatics9%
  • Tetra3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Turtle Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Turtle Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • turtle food60K/yr
  • terrapin food14K/yr
  • turtle food for water turtles3K/yr
  • musk turtle food3K/yr
  • turtle and terrapin food2K/yr

Reviews and returns

What reviews say buyers love and hate about Turtle Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.14

Also the size is huge for my turtle

as they get down lower they get smaller

The shrimp pieces got so small

Moist/Dry21%−0.05

The Turtle food is not like in description is really dry,like plastic,Turtle effectively don't even look at the food,the shrimp are like dry skin plus the food is mouldy, not recommend at all for them

to me it seems like dried chicken and something else, I'm really not sure

Quality-Overall14%−0.07

Poor quality

Smell12%−0.02

Has an odor bit that sie to the food

Smells off

Love

Value For Money35%+2.53

Worth the money

Great value

Good price

Quality-Overall18%−0.07

Good quality food

Good quality

Always feed this always happy great value perfect perfection

Pet Friendly18%

Turtle loves it

Our turtle 🐢 loves it

Turtle loves them

Taste-Overall12%+0.67

my turtle loves the food

since she got a taste

Good Turtle food

Soothing/Teething4%+0.21

My musk likes it

FAQ

Common Turtle Food questions

Answered from the same tracked data.