Skip to content

Turmeric for Dogs

Fail

Demand is soft, at -24.2% this quarter, so Turmeric for Dogs is a Fail.

Flapen Score
43
43 / 100
Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 50
Market size
£73K/yr41K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
71%top-5 click share · 12 brands · 15 sellers

Flapen Score

Turmeric for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Turmeric for Dogs is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turmeric for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Turmeric for Dogs 41K times last year and spent an estimated £73K. The top 5 brands take 83% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

15.5% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
15.5%
Market size, estimated
£73Ka year
Peak month
March1.3× the quietest month
Top search term
turmeric for dogs27K searches a year

02 · Price

A sale here is worth £11.42.

Listings sell for £11.42 on average, from £5.62 to £21.67. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £11.42 that is £3K to £6K a year per listing.

Average price
£11.42under the $15 to $100 sweet spot
Price range
£5.62–£21.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #164 within Health Supplies. It carries 1,689 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#164in Health Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,689per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Turmeric for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£29K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

15

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

11%

  • The Golden Paste Co.35%
  • Pawbits14%
  • Primary Pets Premium Pet Supplies13%
  • Supplements Wise11%
  • Pets Purest11%
  • JSBNQRMZ5%
  • Open — no brand owns it (6 brands, 11%)

Demand

Turmeric for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Turmeric for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • turmeric for dogs27K/yr
  • golden paste for dogs6K/yr
  • turmeric for dogs uk5K/yr
  • turmeric paste for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Turmeric for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.06

Dog bowels very loose

Very small

The tablets are small

Advertised Vs Actual Product8%−0.01

Sceptical

Misleading or deceptive description I think - a tablet has only 58mg of Curcumin

Not what they seem to be

Ingredients-Overall6%−0.05

when tested there was nowhere near the correct ingredients

Low curcumin level

The curcumin content is so low that it won't help other than giving you a placebo effect

Pain Relief-Overall5%+0.15

the pain was quite intense

no change to my back pain

My pain has all

Functionality-Overall5%−0.04

Didn't work for me

Ineffective as it's too weak

Doesnt work

Love

Quality-Overall17%+1.03

Overall, a simple, high-quality supplement that Im very pleased with and would happily buy again

Amazing quality

No complaints

Value For Money16%+0.97

Happy with price

Good value for money

Amazing value

Ease Of Chewing/Swallowing10%

No problem getting the dog to eat these

Easy to Swallow

The capsules are easy to take

Joint Pain10%+1.26

Has really helped massively to relieve knee pain

Helps joint pain

Work really well good for joints

Ease Of Use7%+0.16

Easy to use

Easy to take

Its in an easy to use packet

Return

0.0% Return rate 0% Fixable by listing

Dosage100%▁▁▁▁█▁

taking double the dose I've not had any benefit whatsoever

High dosage may not suit every person

I am also taking other things so not really noticed much tbh

FAQ

Common Turmeric for Dogs questions

Answered from the same tracked data.