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Turkey Tail Mushroom for Dogs

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -45.7% this quarter, so Turkey Tail Mushroom for Dogs is a Maybe.

Flapen Score
52
52 / 100
Top 38% of 875 Pet Supplies niches · +2 vs the category median of 50
Market size
£136K/yr75K searches / yr
90-day growth
-45.7%search demand this quarter
Competition
74%top-5 click share · 14 brands · 15 sellers

Flapen Score

Turkey Tail Mushroom for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Turkey Tail Mushroom for Dogs is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turkey Tail Mushroom for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Turkey Tail Mushroom for Dogs 75K times last year and spent an estimated £136K. The top 5 brands take 80% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

12.4% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-45.7%
Conversion, latest week
12.4%
Market size, estimated
£136Ka year
Top search term
turkey tail mushroom for dogs58K searches a year

02 · Price

A sale here is worth £14.67.

Listings sell for £14.67 on average, from £7.15 to £30.09. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £14.67 that is £4K to £7K a year per listing.

Average price
£14.67under the $15 to $100 sweet spot
Price range
£7.15–£30.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #126 within Health Supplies. It carries 66 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
1.4%
Average rank
#126in Health Supplies
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
66per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Turkey Tail Mushroom for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£14K£27K£41K£55K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

15

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

17%

  • Milo Naturals24%
  • Animal Active17%
  • JIUYUANCHUNJJ15%
  • SANTKOL12%
  • SULCMOD11%
  • BODY JUICE OIL3%
  • Open — no brand owns it (8 brands, 17%)

Demand

Turkey Tail Mushroom for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 5.2× · 9 of 12 months tracked

Search terms

Top Turkey Tail Mushroom for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • turkey tail mushroom for dogs58K/yr
  • turkey tail for dogs10K/yr
  • turkey tail probiotic for dogs4K/yr
  • turkey tail mushroom dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Turkey Tail Mushroom for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall32%−0.50

Doesn't work

Dont work on my dog

Didnt work for my dogs

Size-Overall9%−0.06

The dropper is very long

is getting smaller

theyve been getting bigger

Indigestion9%−0.08

Gave my dog diarrhoea

Not work made dogs ill bad belly sickness

Gave my dog terrible diarrhoea

Advertised Vs Actual Product7%−0.09

Doesn't do what it says

Not sure this is working as claimed

Description is wrong

Value For Money6%+0.30

The single bottle works out more expensive in the long run so personally speaking I'd go for the two pack for better value

Unfortunately, mushrooms are really expensive, especially the more special varieties

Waste of money

Love

Quality-Overall21%+0.90

High quality and great customer service

The product itself looks well made

Good quality

Pet Friendly13%

Dog Loves it

Good for dogs

Best supplement Ive purchased for my dog

Taste-Overall11%+0.54

My two dogs like the taste

loves the taste

she seems to like the taste so overall very pleased with this powder

Ingredients-Overall9%+0.36

Quality ingredients

I also like that it's made with natural ingredients

I like the quality of ingredients

Ease Of Use9%+0.41

The pipette is easy to use

Easy To Use

Easy to give

FAQ

Common Turkey Tail Mushroom for Dogs questions

Answered from the same tracked data.