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Tuna Loin for Cats

Fail

The top 5 brands take 100% of clicks, so Tuna Loin for Cats is a Fail.

Flapen Score
47
47 / 100
Ranks 538 of 875 Pet Supplies niches · −3 vs the category median of 50
Market size
£31K/yr13K searches / yr
90-day growth
+73.7%search demand this quarter
Competition
74%top-5 click share · 5 brands · 55 sellers

Flapen Score

Tuna Loin for Cats against its category

The dotted line is the Pet Supplies average. Past it, Tuna Loin for Cats is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tuna Loin for Cats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tuna Loin for Cats 13K times last year and spent an estimated £31K. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 21.3% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.3% of those searches ended in a purchase. Searches in the last 90 days moved +73.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+73.7%
Conversion, latest week
21.3%
Market size, estimated
£31Ka year
Top search term
tuna loin for cats8K searches a year

02 · Price

A sale here is worth £11.41.

Listings sell for £11.41 on average, from £1.70 to £20.92. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £11.41 that is £3K to £6K a year per listing.

Average price
£11.41under the $15 to $100 sweet spot
Price range
£1.70–£20.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Cats. It carries 231 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#86in Cats
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
231per listing
Listings tracked
10

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
63 months

Products

Top Tuna Loin for Cats products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

55

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

0%

  • Encore56%
  • Applaws19%
  • COOKHOUSE16%
  • I Love My6%
  • INABA3%

Reviews and returns

What reviews say buyers love and hate about Tuna Loin for Cats

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Pet Friendly”
31%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“too expensive for its own good”
A buyer, on “Value For Money”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Tuna Loin for Cats questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data