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Tuna Loin for Cats

Fail

The top 5 brands take 100% of clicks, so Tuna Loin for Cats is a Fail.

Flapen Score
47
47 / 100
Ranks 538 of 875 Pet Supplies niches · −3 vs the category median of 50
Market size
£31K/yr13K searches / yr
90-day growth
+73.7%search demand this quarter
Competition
74%top-5 click share · 5 brands · 55 sellers

Flapen Score

Tuna Loin for Cats against its category

The dotted line is the Pet Supplies average. Past it, Tuna Loin for Cats is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tuna Loin for Cats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tuna Loin for Cats 13K times last year and spent an estimated £31K. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

21.3% of searches ended in a purchase last week.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.3% of those searches ended in a purchase. Searches in the last 90 days moved +73.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+73.7%
Conversion, latest week
21.3%
Market size, estimated
£31Ka year
Top search term
tuna loin for cats8K searches a year

02 · Price

A sale here is worth £11.41.

Listings sell for £11.41 on average, from £1.70 to £20.92. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £11.41 that is £3K to £6K a year per listing.

Average price
£11.41under the $15 to $100 sweet spot
Price range
£1.70–£20.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Cats. It carries 231 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#86in Cats
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
231per listing
Listings tracked
10

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
63 months

Products

Top Tuna Loin for Cats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

55

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Encore56%
  • Applaws19%
  • COOKHOUSE16%
  • I Love My6%
  • INABA3%

Reviews and returns

What reviews say buyers love and hate about Tuna Loin for Cats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money31%−0.05

too expensive for its own good

Expensive

Pricey

Indigestion8%−0.10

Upset Tummy

Size-Overall5%+0.31

Huge slab of tuna per packet

the size appears to have gone down

Durability5%+0.09

I've also broken it up for her

it does not last long once it has been put in my cats bowl

Smell3%+0.68

Obviously when you open the pouch there is the strong fishy smell

While I wish they didn't smell as much

While I hate the smell of fish

Love

Pet Friendly41%

Cats love it

Great cat treat

Cat approves

Quality-Overall17%+1.98

Brilliant quality

Top quality treat for your cat

such great variety

Value For Money11%−0.05

The price is fair for what you get

Excellent value for money

Good value

Smell6%+0.68

I think they smell really fresh too

The chicken smells lovely and it and the tuna does as well

These do have a strong smell to them

Taste-Overall6%+0.60

She absolutely loves the taste

My Cat Absolutely Loves These Treats

Nice treat

FAQ

Common Tuna Loin for Cats questions

Answered from the same tracked data.