How competitive is the Tuna Cat Food niche on Amazon United Kingdom?

7 brands and 93 sellers compete in Tuna Cat Food on Amazon United Kingdom. The top 5 Tuna Cat Food products take 62% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Tuna Cat Food?

Tuna Cat Food buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Tuna Cat Food niche?

Tuna Cat Food sells for £10.32 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.18–£19.18. The average incumbent carries 699 reviews — the moat a new listing must climb.

Tuna Cat Food

brand-locked demand (top 5 brands take 96% of clicks) — Tuna Cat Food doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Tuna Cat Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tuna Cat Food is a £56K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 48/100.

Tuna Cat Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +27.2% over the last 90 days and 17.4% of searches end in a purchase.

£56K

revenue / yr

Units sold / yr6K

Search volume / yr+27.2%31K

Conversion rate17.4%

Avg price£10.32

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers7 · 93

Top-5 product click share62%

Open market4%

Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Top Tuna Cat Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Applaws 100% Natural Wet Cat Food 24 x 70g Tuna Fillet Tins in Broth

Price: £16.78
Rating: 4.6/5
Reviews: 1,637
Age: 15y ago

Thrive Complete Tuna Fillet Wet Cat Food Cans Adult & Senior 6 x 75g Cans

Price: £5.14
Rating: 4.5/5
Reviews: 633
Age: 14y ago

Applaws 100% Natural Wet Cat Food Pouch Tuna Fillet with Seabream in Broth 70 g 12 x 70 g Pouches

Price: £9.00
Rating: 4.6/5
Reviews: 1,099
Age: 15y ago

Applaws 100% Natural Wet Cat Food Pouch Multipack Tuna Selection in Broth 70 g (12 x 70 g Pouches)

Price: £7.79
Rating: 4.6/5
Reviews: 1,539
Age: 9y ago

HiLife Perfection - Wet Cat Food - Flaked Tuna Loin in Jelly - Natural Ingredients Grain Free 18 Pouches x 70g

Price: £12.29
Rating: 4.5/5
Reviews: 690
Age: 8y ago

Newest

by launch date

Catit Cuisine Tuna Fillet Grain-Free Wet Cat Food for Adult Cats 12x75g

Price: £11.93
Rating: 4.4/5
Reviews: 20
Age: 12mo ago

Catit Cuisine Bites Grain-Free Wet Cat Food for Adult Cats Tuna 12x75g

Price: £9.10
Rating: 3.5/5
Reviews: 15
Age: 12mo ago

Applaws 100% Natural Wet Cat Food Tuna Fillet in Broth 70g Pouch for Adult Cats (12 x 70g Pouches)

Price: £10.05
Rating: 4.5/5
Reviews: 66
Age: 2y ago

Almo Nature HFC Natural - Wet Cat Food - Atlantic Tuna - Human Grade Gluten Free Monoprotein - 70g Pack of 6

Price: £5.89
Rating: 4.7/5
Reviews: 1,517
Age: 2y ago

Encore Natural Wet Cat Food Tuna with Fish Selection in Gravy 5 x 50g Pouches

Price: £3.18
Rating: 4.4/5
Reviews: 444
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Applaws66%
thrive14%
Encore6%
Catit6%
HILIFE4%
almo nature3%
Open — no brand owns it (1 brand, 2%)

Tuna Cat Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume31KCVR17.4%Products19Brands7Top 5 Brands96%OOS Rate0.0%Rating4.5★Reviews699Avg BSR#38

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.9×

Top Tuna Cat Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tuna cat food9K/yr -0.1%8.6% conv.
applaws tuna7K/yr +34.6%11.2% conv.
applaws tuna wet cat food3K/yr +97.9%12.6% conv.
cat tuna6K/yr +12.5%9.0% conv.
cat food tuna4K/yr +14.1%7.1% conv.
applaws tuna in broth3K/yr +68.0%12.7% conv.

What reviews say buyers love and hate about Tuna Cat Food

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Pet Friendly43%

“Cats love it”

Quality-Overall15%

“Quality food”

Value For Money11%

“Excellent price”

Taste-Overall9%

“Great food”

Smell4%

“No strong smells”

What buyers complain about

73% of reviews

Value For Money28%

“Maybe a little expensive”

Taste-Overall12%

“I guess that my cats have expensive tastes”

Quality-Overall7%

“Not the best”

Texture/Consistency-Overall5%

“Not like the texture”

Size-Overall4%

“Small tins”

Common Tuna Cat Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tuna Cat Food 48/100 on Amazon United Kingdom — Skip it. The niche generates £56K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +27.2% over the last 90 days.