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Tuna Cat Food

Fail

The top 5 brands take 96% of clicks, so Tuna Cat Food is a Fail.

Flapen Score
48
48 / 100
Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 50
Market size
£56K/yr31K searches / yr
90-day growth
+27.2%search demand this quarter
Competition
62%top-5 click share · 7 brands · 93 sellers

Flapen Score

Tuna Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Tuna Cat Food is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tuna Cat Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tuna Cat Food 31K times last year and spent an estimated £56K. The top 5 brands take 96% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

17.4% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.4% of those searches ended in a purchase. Searches in the last 90 days moved +27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+27.2%
Conversion, latest week
17.4%
Market size, estimated
£56Ka year
Peak month
October5.9× the quietest month
Top search term
tuna cat food9K searches a year

02 · Price

A sale here is worth £10.32.

Listings sell for £10.32 on average, from £3.18 to £19.18. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.32 that is £3K to £5K a year per listing.

Average price
£10.32under the $15 to $100 sweet spot
Price range
£3.18–£19.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Cats. It carries 699 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Cats
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
699per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Tuna Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

93

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

2%

  • Applaws66%
  • thrive14%
  • Encore6%
  • Catit6%
  • HILIFE4%
  • almo nature3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Tuna Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.9×

Search terms

Top Tuna Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tuna cat food9K/yr
  • applaws tuna7K/yr
  • applaws tuna wet cat food3K/yr
  • cat tuna6K/yr
  • cat food tuna4K/yr
  • applaws tuna in broth3K/yr

Reviews and returns

What reviews say buyers love and hate about Tuna Cat Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money28%+0.12

Maybe a little expensive

Now out of the price range

Not the cheapest

Taste-Overall12%−0.11

I guess that my cats have expensive tastes

BUT she refused point blank to even taste this

Untasty cat bites

Quality-Overall7%−0.02

Not the best

not the same quality

Poor quality cat mush

Texture/Consistency-Overall5%−0.05

Not like the texture

Slimy

Size-Overall4%−0.04

Small tins

Love

Pet Friendly43%

Cats love it

My cats really enjoy this

My cat approves

Quality-Overall15%−0.02

Quality food

Good quality food

Brilliant quality

Value For Money11%+0.12

Excellent price

Worth every penny

Good value for money

Taste-Overall9%−0.11

Great food

Good taste

this provides a very welcome treat

Smell4%+0.42

No strong smells

There isn't any stinky odours as it literally smells just like tuna

Smells good

FAQ

Common Tuna Cat Food questions

Answered from the same tracked data.