Tuna Cat Food
FailThe top 5 brands take 96% of clicks, so Tuna Cat Food is a Fail.
- Flapen Score
- 48 / 100Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 5048
- Market size
- £56K/yr31K searches / yr
- 90-day growth
- +27.2%search demand this quarter
- Competition
- 62%top-5 click share · 7 brands · 93 sellers
Flapen Score
Tuna Cat Food against its category
The dotted line is the Pet Supplies average. Past it, Tuna Cat Food is stronger. Inside it, weaker.
Market
The Tuna Cat Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tuna Cat Food 31K times last year and spent an estimated £56K. The top 5 brands take 96% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
17.4% of searches ended in a purchase last week.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.4% of those searches ended in a purchase. Searches in the last 90 days moved +27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- +27.2%
- Conversion, latest week
- 17.4%
- Market size, estimated
- £56Ka year
- Peak month
- October5.9× the quietest month
- Top search term
- tuna cat food9K searches a year
02 · Price
A sale here is worth £10.32.
Listings sell for £10.32 on average, from £3.18 to £19.18. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.32 that is £3K to £5K a year per listing.
- Average price
- £10.32under the $15 to $100 sweet spot
- Price range
- £3.18–£19.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Cats. It carries 699 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #38in Cats
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 699per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Tuna Cat Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Applaws 100% Natural Wet Cat Food 24 x 70g Tuna Fillet Tins in Broth
- Price
- £16.78
- Rating
- 4.6/5
- Reviews
- 1,637
- Age
- 15y ago

Thrive Complete Tuna Fillet Wet Cat Food Cans Adult & Senior 6 x 75g Cans
- Price
- £5.14
- Rating
- 4.5/5
- Reviews
- 633
- Age
- 14y ago

Applaws 100% Natural Wet Cat Food Pouch Tuna Fillet with Seabream in Broth 70 g 12 x 70 g Pouches
- Price
- £9.00
- Rating
- 4.6/5
- Reviews
- 1,099
- Age
- 15y ago

Applaws 100% Natural Wet Cat Food Pouch Multipack Tuna Selection in Broth 70 g (12 x 70 g Pouches)
- Price
- £7.79
- Rating
- 4.6/5
- Reviews
- 1,539
- Age
- 9y ago

HiLife Perfection - Wet Cat Food - Flaked Tuna Loin in Jelly - Natural Ingredients Grain Free 18 Pouches x 70g
- Price
- £12.29
- Rating
- 4.5/5
- Reviews
- 690
- Age
- 8y ago
Trending
90-day click momentum
Applaws 100% Natural Wet Cat Food Tuna Fillet with Anchovy in Broth Pack of 12 x 70g Pouches
- Price
- £9.43
- Rating
- 4.6/5
- Reviews
- 614
- Age
- 15y ago

Applaws 100% Natural Wet Cat Food Tins Tuna Fillet with Prawn in Broth 70 g for Adult Cats (24 x 70 g Tins)
- Price
- £17.38
- Rating
- 4.6/5
- Reviews
- 617
- Age
- 15y ago

Encore 100% Natural Wet Cat Food Tuna Fillet in Broth (Pack of 16 x 70g Tins)
- Price
- £13.54
- Rating
- 4.7/5
- Reviews
- 342
- Age
- 6y ago

Applaws Natural Kitten Wet Cat Food Cans Kitten Tuna in Jelly - 24 x 70g
- Price
- £16.53
- Rating
- 4.5/5
- Reviews
- 1,122
- Age
- 11y ago

Catit Cuisine Bites Grain-Free Wet Cat Food for Adult Cats Tuna 12x75g
- Price
- £9.10
- Rating
- 3.5/5
- Reviews
- 15
- Age
- 12mo ago
Newest
by launch date
Catit Cuisine Tuna Fillet Grain-Free Wet Cat Food for Adult Cats 12x75g
- Price
- £11.93
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 12mo ago

Catit Cuisine Bites Grain-Free Wet Cat Food for Adult Cats Tuna 12x75g
- Price
- £9.10
- Rating
- 3.5/5
- Reviews
- 15
- Age
- 12mo ago

Applaws 100% Natural Wet Cat Food Tuna Fillet in Broth 70g Pouch for Adult Cats (12 x 70g Pouches)
- Price
- £10.05
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 2y ago

Almo Nature HFC Natural - Wet Cat Food - Atlantic Tuna - Human Grade Gluten Free Monoprotein - 70g Pack of 6
- Price
- £5.89
- Rating
- 4.7/5
- Reviews
- 1,517
- Age
- 2y ago

Encore Natural Wet Cat Food Tuna with Fish Selection in Gravy 5 x 50g Pouches
- Price
- £3.18
- Rating
- 4.4/5
- Reviews
- 444
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
93
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
2%
- Applaws66%
- thrive14%
- Encore6%
- Catit6%
- HILIFE4%
- almo nature3%
- Open — no brand owns it (1 brand, 2%)
Demand
Tuna Cat Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.9×
Search terms
Top Tuna Cat Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tuna cat food9K/yr
- applaws tuna7K/yr
- applaws tuna wet cat food3K/yr
- cat tuna6K/yr
- cat food tuna4K/yr
- applaws tuna in broth3K/yr
Reviews and returns
What reviews say buyers love and hate about Tuna Cat Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Maybe a little expensive
Now out of the price range
Not the cheapest
I guess that my cats have expensive tastes
BUT she refused point blank to even taste this
Untasty cat bites
Not the best
not the same quality
Poor quality cat mush
Not like the texture
Slimy
Small tins
Love
Cats love it
My cats really enjoy this
My cat approves
Quality food
Good quality food
Brilliant quality
Excellent price
Worth every penny
Good value for money
Great food
Good taste
this provides a very welcome treat
No strong smells
There isn't any stinky odours as it literally smells just like tuna
Smells good
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tuna Cat Food questions
Answered from the same tracked data.









