tuna cat food
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Review moat
Good699.21avg incumbent reviews — the moat a new listing must climb
Growth
Good+27.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.32avg listing price — sweet spot $15–$100
Price range
Okay£3.18–£19.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£56K£56K/yr · 31K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tuna cat food is a £56K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
tuna cat food market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £52K–£62K
- units × avg price
- Conversion rate
- 17.4%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 53%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
93
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
2%
- Applaws66%
- thrive14%
- Encore6%
- Catit6%
- HILIFE4%
- almo nature3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +27.2% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.9×
Top tuna cat food search terms
- tuna cat food9K/yr
- applaws tuna7K/yr
- applaws tuna wet cat food3K/yr
- cat tuna6K/yr
- cat food tuna4K/yr
- applaws tuna in broth3K/yr
Top tuna cat food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Applaws 100% Natural Wet Cat Food 24 x 70g Tuna Fillet Tins in Broth
Applaws£16.784.6★1,637 rev
Thrive Complete Tuna Fillet Wet Cat Food Cans Adult & Senior 6 x 75g Cans
thrive£5.144.5★633 rev
Applaws 100% Natural Wet Cat Food Pouch Tuna Fillet with Seabream in Broth 70 g 12 x 70 g Pouches
Applaws£9.004.6★1,099 rev
Applaws 100% Natural Wet Cat Food Pouch Multipack Tuna Selection in Broth 70 g (12 x 70 g Pouches)
Applaws£7.794.6★1,539 rev
HiLife Perfection - Wet Cat Food - Flaked Tuna Loin in Jelly - Natural Ingredients Grain Free 18 Pouches x 70g
HILIFE£12.294.5★690 rev
Newest
by launch date
Catit Cuisine Tuna Fillet Grain-Free Wet Cat Food for Adult Cats 12x75g
Catit£11.9320 rev
Catit Cuisine Bites Grain-Free Wet Cat Food for Adult Cats Tuna 12x75g
Catit£9.1015 rev
Applaws 100% Natural Wet Cat Food Tuna Fillet in Broth 70g Pouch for Adult Cats (12 x 70g Pouches)
Applaws£10.0566 rev
Almo Nature HFC Natural - Wet Cat Food - Atlantic Tuna - Human Grade Gluten Free Monoprotein - 70g Pack of 6
almo nature£5.891,517 rev
Encore Natural Wet Cat Food Tuna with Fish Selection in Gravy 5 x 50g Pouches
Encore£3.18444 rev
Trending
90-day click momentum
Applaws 100% Natural Wet Cat Food Tuna Fillet with Anchovy in Broth Pack of 12 x 70g Pouches
Applaws£9.434.6★
Applaws 100% Natural Wet Cat Food Tins Tuna Fillet with Prawn in Broth 70 g for Adult Cats (24 x 70 g Tins)
Applaws£17.384.6★
Encore 100% Natural Wet Cat Food Tuna Fillet in Broth (Pack of 16 x 70g Tins)
Encore£13.544.7★
Applaws Natural Kitten Wet Cat Food Cans Kitten Tuna in Jelly - 24 x 70g
Applaws£16.534.5★
Catit Cuisine Bites Grain-Free Wet Cat Food for Adult Cats Tuna 12x75g
Catit£9.103.5★
What buyers say about tuna cat food
What buyers praise and complain about, mined from review topics.What buyers love
“Cats love it”
“Quality food”
“Excellent price”
“Great food”
“No strong smells”
“You can clearly see the natural ingredients”
“it comes in a variety of flavors”
“The pouches open cleanly”
“5⭐ Highly recommend for your adults or kittens I use Thrive whether its wet or dry ✅”
“is very texture”
What buyers complain about
“Maybe a little expensive”
“I guess that my cats have expensive tastes”
“Not the best”
“Not like the texture”
“Small tins”
“difficult to get it all out of the packet”
“No grains, high meat”
“He is nearly 19 years old with a skin allergy”
“The food did look an off colour”
“refusing to eat it”
Common questions
- Is tuna cat food profitable to sell on Amazon United Kingdom?
- The niche generates £56K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +27.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the tuna cat food niche?
- 7 brands and 93 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in tuna cat food?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Quality-Overall. The return rate is 0.1%.
- When does demand for tuna cat food peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 5.9× the quietest.
- What does it cost to enter the tuna cat food niche?
- Listings span £3.18–£19.18; the average listing price is £10.32 (sweet spot $15–$100). The average incumbent carries 699 reviews — the moat a new listing must climb.