Tropical Fish Food
FailPrices span $2.73–$11.69, mostly outside the sweet spot, so Tropical Fish Food is a Fail.
- Flapen Score
- 43 / 100Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 5043
- Market size
- £309K/yr286K searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 65%top-5 click share · 10 brands · 45 sellers
Flapen Score
Tropical Fish Food against its category
The dotted line is the Pet Supplies average. Past it, Tropical Fish Food is stronger. Inside it, weaker.
Market
The Tropical Fish Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tropical Fish Food 286K times last year and spent an estimated £309K. The top 5 brands take 88% of clicks. Demand peaks in Aug–Sep. Flapen scores it 43 out of 100, a Fail.
01 · Demand
17.7% of searches ended in a purchase last week.
Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £309K a year.
- Searches, last 12 months
- 286K
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 17.7%
- Market size, estimated
- £309Ka year
- Peak month
- August2.5× the quietest month
- Top search term
- tropical fish food165K searches a year
02 · Price
A sale here is worth £6.08.
Listings sell for £6.08 on average, from £2.73 to £11.69. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £6.08 that is £12K to £15K a year per listing.
- Average price
- £6.08under the $15 to $100 sweet spot
- Price range
- £2.73–£11.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £12K–£15K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Fish & Aquatic Pets. It carries 3,962 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #42in Fish & Aquatic Pets
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,962per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Tropical Fish Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
AQUARIAN Complete Nutrition Aquarium Tropical & Temperate Fish Food Flakes 50g Container
- Price
- £3.71
- Rating
- 4.7/5
- Reviews
- 12,866
- Age
- 18y ago
HERONS - Tropical Flakes - For all Tropical Fish - Guppies Bettas Neons Cichlids Angelfish Swordtails - Multi-Nutrient Complex - Supports Growth Colouration and Immune System - 100 Grams
- Price
- £3.26
- Rating
- 4.5/5
- Reviews
- 1,252
- Age
- 8y ago
AQUARIAN Complete Nutrition Aquarium Tropical Fish Food Flakes 25g Container
- Price
- £2.73
- Rating
- 4.7/5
- Reviews
- 12,866
- Age
- 18y ago
King British Tropical Fish Flake 55g Multi-Vitamin Complete Food Clear Water Formula Natural Ingredients For Tropical & Other Aquarium Fish
- Price
- £5.24
- Rating
- 4.6/5
- Reviews
- 940
- Age
- 2y ago
Tetra Pro Colour Multi-Crisps - Premium fish food with colour concentrate for brightly colourful Fish 500ml
- Price
- £6.20
- Rating
- 4.7/5
- Reviews
- 4,324
- Age
- 16y ago
Trending
90-day click momentum
Ultra Fresh Tetra Fish Food Slow Sinking All Natural Ingredients Wild Sword Prawns Spirulina Color Enhancement Small Granules Tropical Micro Pellet 53g
- Price
- £8.11
- Rating
- 4.6/5
- Reviews
- 3,153
- Age
- 11mo ago
Walters Tropical Flakes 1L Tub (200g) | Food Flakes for Tropical Aquarium Fish | Guppy Daphnia and Cichlid Fish Food
- Price
- £7.87
- Rating
- 4.5/5
- Reviews
- 1,065
- Age
- 5y ago
Tetra Pro Colour Multi-Crisps - Premium fish food with colour concentrate for brightly colourful Fish 500ml
- Price
- £6.20
- Rating
- 4.7/5
- Reviews
- 4,324
- Age
- 16y ago
AQUARIAN Complete Nutrition Aquarium Tropical Fish Food Flakes 25g Container
- Price
- £2.73
- Rating
- 4.7/5
- Reviews
- 12,866
- Age
- 18y ago
AQUARIAN Complete Nutrition Aquarium Tropical & Temperate Fish Food Flakes 50g Container
- Price
- £3.71
- Rating
- 4.7/5
- Reviews
- 12,866
- Age
- 18y ago
Newest
by launch dateUltra Fresh Tetra Fish Food Slow Sinking All Natural Ingredients Wild Sword Prawns Spirulina Color Enhancement Small Granules Tropical Micro Pellet 53g
- Price
- £8.11
- Rating
- 4.6/5
- Reviews
- 3,153
- Age
- 11mo ago
King British Tropical Mini Pellets 55g Multi-Vitamin Complete Fish Food Low Waste Clear Water Formula Natural Ingredients For Tropical Fish
- Price
- £3.29
- Rating
- 4.6/5
- Reviews
- 940
- Age
- 2y ago
King British Tropical Fish Flake 55g Multi-Vitamin Complete Food Clear Water Formula Natural Ingredients For Tropical & Other Aquarium Fish
- Price
- £5.24
- Rating
- 4.6/5
- Reviews
- 940
- Age
- 2y ago
King British Tropical Fish Flake 12g Multi-Vitamin Complete Food Clear Water Formula Natural Ingredients For Tropical & Other Aquarium Fish
- Price
- £2.91
- Rating
- 4.6/5
- Reviews
- 940
- Age
- 2y ago
Pet Friend Tropical Fish Food Aquarium Flake High Protein Growth & Colour Feeding For Tetra And Other Fresh Water Species 50g
- Price
- £3.93
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
45
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
9%
- AQUARIAN44%
- HERONS16%
- Tetra12%
- King British12%
- Walter Products Wildlife and Aquatics4%
- PROREZULT3%
- Open — no brand owns it (4 brands, 9%)
Demand
Tropical Fish Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.5×
Search terms
Top Tropical Fish Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tropical fish food165K/yr
- tropical fish flakes12K/yr
- tropical fish food flakes29K/yr
- fish food tropical13K/yr
- aquarium fish food12K/yr
- fish food aquarium tropical9K/yr
- tropical fish food pellets8K/yr
- aquarian tropical fish food flakes8K/yr
- fish flakes tropical7K/yr
- tropical food fish5K/yr
Reviews and returns
What reviews say buyers love and hate about Tropical Fish Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small pot
are still too big for the immature ones
flakes are very small ok for guppies or small fish like these
Its cheap so I suppose you get the quality you pay for
Poor quality
Absolute trash
Soon broke into smaller flakes
Doesn't last long at feeding time
Poor
the water went very cloudy
Made the water cloudy in my small tank
Love
Quality food
Excellent Quality
Good quality food
Great value for money
Good Value
Excellent value
My fish really like this food
Brilliant fish food
Good food
Great item for my fish tank
Fish love it
My fish likes it
Decent size
flake size on the most part is good
The mini granules are the perfect size and sink nicely, making it ideal for a variety of fish
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tropical Fish Food questions
Answered from the same tracked data.