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Tripe Sticks for Dogs

Maybe

Buyers convert on 13.8% of searches. But shoppers spend only $59K a year here, so Tripe Sticks for Dogs is a Maybe.

Flapen Score
53
53 / 100
Top 35% of 875 Pet Supplies niches · +3 vs the category median of 50
Market size
£59K/yr36K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
46%top-5 click share · 17 brands · 80 sellers

Flapen Score

Tripe Sticks for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Tripe Sticks for Dogs is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tripe Sticks for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tripe Sticks for Dogs 36K times last year and spent an estimated £59K. The top 5 brands take 72% of clicks. Demand peaks in Oct–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

13.8% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
13.8%
Market size, estimated
£59Ka year
Peak month
November2.2× the quietest month
Top search term
tripe sticks for dogs18K searches a year

02 · Price

A sale here is worth £11.68.

Listings sell for £11.68 on average, from £0.85 to £27.29. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.68 that is £0 to £1K a year per listing.

Average price
£11.68under the $15 to $100 sweet spot
Price range
£0.85–£27.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #394 within Food. It carries 365 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
80%
Out of stock, average day
4.9%
Average rank
#394in Food
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
365per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Tripe Sticks for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

80

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

24%

  • PAWLICIOUS28%
  • MALTBYS' STORES 1904 LTD18%
  • Hollings11%
  • BUTCHER'S9%
  • NAW7%
  • Britten & James5%

Demand

Tripe Sticks for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Tripe Sticks for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tripe sticks for dogs18K/yr
  • tripe10K/yr
  • tripe for dogs5K/yr
  • tripe sticks4K/yr

Reviews and returns

What reviews say buyers love and hate about Tripe Sticks for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.13

can break

Broken

Broke after 2 days

Strength13%−0.09

Not sturdy

Flimsy

Not that strong

Size-Overall7%

most are small

Not fit for its intended purpose

Really big

Quality-Overall7%+0.67

Bad quality

Very cheaply made

Not as good as it seems

Smell6%

Rancid smell

the smell is like rancid fat

The smell is a bit strong

Love

Pet Friendly21%

Dog loves it

Happy dog

My dogs absolutely love these

Value For Money17%+0.91

Worth every penny

Excellent value

Fantastic price

Quality-Overall16%+0.67

The quality is excellent, with a fresh, natural feel, and for the price, it offers great value for money compared to many processed alternatives

Amazing quality

Good quality food

Strength5%−0.09

Very sturdy, and yet easy to adjust

Nice and sturdy

Brilliant the tripod is sturdy

Taste-Overall4%+0.15

Dogs really enjoy this food

it is delicious

My dog loves this food

Return

0.9% Return rate 37% Fixable by listing

Size-Overall30%▇▆▆█▇█

most are small

Not fit for its intended purpose

Really big

Defective Material/Parts11%█▇▅▅▄▅
Strength9%▇▇█▆█▅

Not sturdy

Flimsy

Not that strong

Quality-Overall6%▄█▇██▃

Bad quality

Very cheaply made

Not as good as it seems

Functionality-Overall5%▇▅▆▇▆█

FAQ

Common Tripe Sticks for Dogs questions

Answered from the same tracked data.