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Training Lead for Dogs

Fail

Prices span $3.87–$16.55, mostly outside the sweet spot, so Training Lead for Dogs is a Fail.

Flapen Score
39
39 / 100
Ranks 768 of 875 Pet Supplies niches · −11 vs the category median of 50
Market size
£170K/yr664K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
62%top-5 click share · 12 brands · 24 sellers

Flapen Score

Training Lead for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Training Lead for Dogs is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Training Lead for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Training Lead for Dogs 664K times last year and spent an estimated £170K. The top 5 brands take 69% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 664K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.

Searches, last 12 months
664K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
3.1%
Market size, estimated
£170Ka year
Peak month
April1.7× the quietest month
Top search term
training lead for dogs97K searches a year

02 · Price

A sale here is worth £8.13.

Listings sell for £8.13 on average, from £3.87 to £16.55. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £8.13 that is £8K to £10K a year per listing.

Average price
£8.13under the $15 to $100 sweet spot
Price range
£3.87–£16.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #10 within Collars, Harnesses & Leads. It carries 6,504 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#10in Collars, Harnesses & Leads
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,504per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Training Lead for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£68K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

24

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

21%

  • Loutep20%
  • X XBEN17%
  • Looxmeer12%
  • Vivifying11%
  • Kdsvakd9%
  • Aystkniet9%

Demand

Training Lead for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Training Lead for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • training lead for dogs97K/yr
  • long dog lead64K/yr
  • long line dog lead66K/yr
  • dog training leads66K/yr
  • long leads for dog training48K/yr
  • training lead33K/yr
  • long lead30K/yr
  • dog long line31K/yr
  • dog training lead30K/yr
  • extra long dog lead25K/yr

Reviews and returns

What reviews say buyers love and hate about Training Lead for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.10

Poor durability

Lasted less than 2 weeks

failed on two occasions

Size-Overall16%−0.10

Very narrow banding

Not Fit For Purpose

It's long

Quality-Overall5%+1.92

the lead itself is made from a very poor quality cord

Quality degradation

Rubbish

Thickness5%−0.03

Thin

thicker and a little heavier than needed

Its thin and therefore sharp on the hands

Ease Of Use4%

Messy to control

quickly become tough to use

Hardly used it

Love

Quality-Overall24%+1.92

Excellent quality feels strong used it every day training m German shepherd

This is well made

Good quality

Value For Money10%+0.32

Good price

Well worth the money

Excellent value for money

Strength10%+0.84

It is strong

clip seems strong

Very strong clips

Advertised Vs Actual Product6%

Just what I needed

As described

It does what it says

Ease Of Use6%

Very handy

easy to use

Easy to handle

Return

1.6% Return rate 49% Fixable by listing

Size-Overall38%█▇▇█▇▇

Very narrow banding

Not Fit For Purpose

It's long

Weight Heavy10%▂▅▄▆█▆
Thin10%█▇▆▅██
Material Quality6%▃█▆▇▃▄

the materials used were pretty basic

The material just cuts through your hands if you have a powerful excitable dog

Additionally, don't let your dog start chewing or suckling on it as the material almost disintegrates rapidly, she held it in her mouth on a walk home after I tied the broken ends together and then it proceeded to fall apart again from her mouth this time

Strength5%█▅██▄▂

FAQ

Common Training Lead for Dogs questions

Answered from the same tracked data.