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Training Lead for Dogs

Fail

Prices span $3.87–$16.55, mostly outside the sweet spot, so Training Lead for Dogs is a Fail.

Flapen Score
39
39 / 100
Ranks 768 of 875 Pet Supplies niches · −11 vs the category median of 50
Market size
£170K/yr664K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
62%top-5 click share · 12 brands · 24 sellers

Flapen Score

Training Lead for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Training Lead for Dogs is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Training Lead for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Training Lead for Dogs 664K times last year and spent an estimated £170K. The top 5 brands take 69% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 664K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.

Searches, last 12 months
664K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
3.1%
Market size, estimated
£170Ka year
Peak month
April1.7× the quietest month
Top search term
training lead for dogs97K searches a year

02 · Price

A sale here is worth £8.13.

Listings sell for £8.13 on average, from £3.87 to £16.55. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £8.13 that is £8K to £10K a year per listing.

Average price
£8.13under the $15 to $100 sweet spot
Price range
£3.87–£16.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #10 within Collars, Harnesses & Leads. It carries 6,504 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#10in Collars, Harnesses & Leads
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,504per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Training Lead for Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£68K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

24

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

21%

  • Loutep20%
  • X XBEN17%
  • Looxmeer12%
  • Vivifying11%
  • Kdsvakd9%
  • Aystkniet9%

Demand

Training Lead for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Training Lead for Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • training lead for dogs97K/yr
  • long dog lead64K/yr
  • long line dog lead66K/yr
  • dog training leads66K/yr
  • long leads for dog training48K/yr
  • training lead33K/yr
  • long lead30K/yr
  • dog long line31K/yr
  • dog training lead30K/yr
  • extra long dog lead25K/yr

Reviews and returns

What reviews say buyers love and hate about Training Lead for Dogs

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Durability”
1.6%of orders come back
“Poor durability”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Training Lead for Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data