Tortoise Calcium Powder
FailPrices span $3.71–$13.02, mostly outside the sweet spot, so Tortoise Calcium Powder is a Fail.
- Flapen Score
- 38 / 100Ranks 786 of 875 Pet Supplies niches · −12 vs the category median of 5038
- Market size
- £42K/yr35K searches / yr
- 90-day growth
- +7.7%search demand this quarter
- Competition
- 73%top-5 click share · 7 brands · 22 sellers
Flapen Score
Tortoise Calcium Powder against its category
The dotted line is the Pet Supplies average. Past it, Tortoise Calcium Powder is stronger. Inside it, weaker.
Market
The Tortoise Calcium Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tortoise Calcium Powder 35K times last year and spent an estimated £42K. The top 5 brands take 94% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
17.3% of searches ended in a purchase last week.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- +7.7%
- Conversion, latest week
- 17.3%
- Market size, estimated
- £42Ka year
- Top search term
- tortoise calcium powder9K searches a year
02 · Price
A sale here is worth £6.82.
Listings sell for £6.82 on average, from £3.71 to £13.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.82 that is £2K to £3K a year per listing.
- Average price
- £6.82under the $15 to $100 sweet spot
- Price range
- £3.71–£13.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Reptiles & Amphibians. It carries 798 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 69%
- Out of stock, average day
- 0.0%
- Average rank
- #72in Reptiles & Amphibians
- Average rating
- 4.72 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 798per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Tortoise Calcium Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nutrobal Calcium & Vitamin D3 Mineral Supplement for Birds & Reptiles Powder Easy to Administer 100g
- Price
- £6.92
- Rating
- 4.8/5
- Reviews
- 2,363
- Age
- 18y ago

Pet Friend Tortoise Powder 100g - Reptile Calcium Food Supplement Dusting Powder
- Price
- £3.71
- Rating
- 4.8/5
- Reviews
- 199
- Age
- 1y ago

Nutrobal Calcium & Vitamin D3 & Mineral Supplement for Birds & Reptiles Powder Easy to administer 50g
- Price
- £6.72
- Rating
- 4.8/5
- Reviews
- 2,363
- Age
- 16y ago

ProRep Tortoise Life Calci Dust 500g | Tortoise Care | Calcium Supplement for Tortoises
- Price
- £7.92
- Rating
- 4.7/5
- Reviews
- 500
- Age
- 4y ago

Vetark Calci-Dust 150g - Calcium Supplement For Reptiles White
- Price
- £6.20
- Rating
- 4.7/5
- Reviews
- 117
- Age
- 14y ago
Trending
90-day click momentum
Swell Reptiles MultiVitamin and Calcium Powder Pack for Reptiles and Exotic Pets
- Price
- £8.31
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 3y ago

Komodo Nutri-Cal Multivitamin Supplement Prevents Metabolic Bone Disease for Reptiles & Amphibians - 150g
- Price
- £6.34
- Rating
- 4.5/5
- Reviews
- 666
- Age
- 11y ago

Pet Friend Tortoise Powder 100g - Reptile Calcium Food Supplement Dusting Powder
- Price
- £3.71
- Rating
- 4.8/5
- Reviews
- 199
- Age
- 1y ago

ProRep Calci Dust 200g | Pure Calcium Carbonate | Reptiles
- Price
- £6.26
- Rating
- 4.7/5
- Reviews
- 1,169
- Age
- 16y ago

Calci Dust Natural Food Supplement for Reptiles and Amphibians (500g)
- Price
- £7.57
- Rating
- 4.7/5
- Reviews
- 206
- Age
- 5y ago
Newest
by launch date
Pet Friend Tortoise Powder 100g - Reptile Calcium Food Supplement Dusting Powder
- Price
- £3.71
- Rating
- 4.8/5
- Reviews
- 199
- Age
- 1y ago

Swell Reptiles MultiVitamin and Calcium Powder Pack for Reptiles and Exotic Pets
- Price
- £8.31
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 3y ago

Reptile World Tortoise Calcium Powder 100g Calcium with Botanical Herbs & Bee Pollen
- Price
- £6.05
- Rating
- 4.6/5
- Reviews
- 214
- Age
- 3y ago

Reptile World Calcium 100g Pouch | Calcium Supplement for Tortoises and Bearded Dragons
- Price
- £4.57
- Rating
- 4.8/5
- Reviews
- 122
- Age
- 3y ago

Reptile World Calcium+D3 100g Pouch | Calcium Supplement for Tortoises Bearded Dragons Reptiles and Amphibians
- Price
- £5.05
- Rating
- 4.7/5
- Reviews
- 47
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
22
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
2%
- Vetark42%
- Pet Friend27%
- ProRep10%
- Reptile World10%
- Britten and James5%
- Swell Reptiles4%
- Open — no brand owns it (1 brand, 2%)
Demand
Tortoise Calcium Powder search demand
Weekly searches over the year. Pick a range.
Search terms
Top Tortoise Calcium Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tortoise calcium powder9K/yr
- calcium powder for tortoise5K/yr
- calcium powder for reptiles5K/yr
- calcium for tortoise4K/yr
- reptile calcium powder4K/yr
- tortoise calcium3K/yr
- nutrobal for tortoise3K/yr
- nutrobal3K/yr
Reviews and returns
What reviews say buyers love and hate about Tortoise Calcium Powder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
False lid described
Not as it says
The only issue is the design of the packaging - the powder is super fine so it leaks through the seal and gets everywhere
So each time you open it you will spill it
Love
Excellent product
Good product, thank you
Quality seems ok
Great value
good price
worth the money
As described
Exactly as described
Easy to use
Easy to use and store, perfect for my Bowser
It's very easy to use
This pack last for ages
Lasts ages
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tortoise Calcium Powder questions
Answered from the same tracked data.









