Tilly and Ted Dog Food
brand-locked demand (top 5 brands take 95% of clicks) — Tilly and Ted Dog Food doesn't clear our bar today.
Flapen Score
Is Tilly and Ted Dog Food profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Tilly and Ted Dog Food is a £79K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 42/100.
Tilly and Ted Dog Food: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -16.5% over the last 90 days and 7.1% of searches end in a purchase.
£79K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 25 products
Top Tilly and Ted Dog Food products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
by Amazon Complete Wet Food for Adult Dogs Meat Selection in Gravy 4.8 kg (48 pouches of 100g)
- Price
- £9.91
- Rating
- 4.5/5
- Reviews
- 6,219
- Age
- 3y ago
by Amazon Complete Food for Adult Dogs Meat Selection in Jelly 1.2 kg (12 Packs of 100g)
- Price
- £2.11
- Rating
- 4.6/5
- Reviews
- 494
- Age
- 9mo ago
by Amazon - Complete Dry Dog Food for Adult Dogs Rich in Lamb and Rice 1 Pack of 5kg
- Price
- £5.64
- Rating
- 4.3/5
- Reviews
- 4,284
- Age
- 5y ago
by Amazon Complete Wet Food for Adult Dogs Meat Selection In Jelly 4.8 kg (48 pouches of 100g)
- Price
- £9.81
- Rating
- 4.6/5
- Reviews
- 2,629
- Age
- 4y ago
by Amazon Wet Dog Food Paté Mixed 300g Pack of 20
- Price
- £12.83
- Rating
- 4.5/5
- Reviews
- 2,177
- Age
- 5y ago
Trending
90-day click momentumby Amazon Complete Food for Adult Dogs Meat Selection in Jelly 1.2 kg (12 Packs of 100g)
- Price
- £2.11
- Rating
- 4.6/5
- Reviews
- 494
- Age
- 9mo ago
COOKHOUSE 100% Natural & Complete Luxury Wet Dog Food - 15 x 100g - Chicken Breast with Vegetables & Rice - Fillets in Jelly
- Price
- £11.24
- Rating
- 4.5/5
- Reviews
- 309
- Age
- 1y ago
by Amazon Wet Dog Food Beef Chunks in Gravy 6x1.24kg
- Price
- £10.36
- Rating
- 4.2/5
- Reviews
- 879
- Age
- 1y ago
by Amazon - Complete Dry Dog Food for Adult Dogs Rich in Beef with Peas 1 Pack of 20kg
- Price
- £21.88
- Rating
- 4.4/5
- Reviews
- 3,965
- Age
- 8y ago
Pooch & Mutt - Variety Pack Complete Wet Dog Food 12x375g
- Price
- £17.02
- Rating
- 4.5/5
- Reviews
- 1,424
- Age
- 12y ago
Newest
by launch dateby Amazon Complete Food for Adult Dogs Meat Selection in Jelly 1.2 kg (12 Packs of 100g)
- Price
- £2.11
- Rating
- 4.6/5
- Reviews
- 494
- Age
- 9mo ago
by Amazon Complete Wet Food for Senior Dogs Meaty Selection In Jelly 4.8 kg (48 pouches of 100g)
- Price
- £10.68
- Rating
- 4.6/5
- Reviews
- 408
- Age
- 1y ago
by Amazon Wet Dog Food Beef Chunks in Gravy 6x1.24kg
- Price
- £10.36
- Rating
- 4.2/5
- Reviews
- 879
- Age
- 1y ago
COOKHOUSE 100% Natural & Complete Luxury Wet Dog Food - 15 x 100g - Chicken Breast with Vegetables & Rice - Fillets in Jelly
- Price
- £11.24
- Rating
- 4.5/5
- Reviews
- 309
- Age
- 1y ago
by Amazon Complete Wet Food for Adult Dogs Meat Selection in Gravy 4.8 kg (48 pouches of 100g)
- Price
- £9.91
- Rating
- 4.5/5
- Reviews
- 6,219
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 rising
Sellers
136
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
3%
- by Amazon79%
- HARRINGTONS7%
- Naturediet3%
- Pooch & Mutt3%
- Winalot3%
- Lily's Kitchen2%
- Open — no brand owns it (2 brands, 3%)
Tilly and Ted Dog Food demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Tilly and Ted Dog Food search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- amazon dog food49K/yr
- butternut box fresh dog food27K/yr
- dog food amazon7K/yr
- amazon dog food pouches5K/yr
- wainwrights wet dog food trays2K/yr
- wainwrights dog food wet3K/yr
- tilly and ted dog food8K/yr
What reviews say buyers love and hate about Tilly and Ted Dog Food
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Dog loves it”
“Cheaper than stores”
“Excellent product”
“My dogs love this food”
“Doesnt stink like normal food”
What buyers complain about
69% of reviews“The smell is of rotten fish”
“all of sudden theyve developed diarrhea”
“My dog suffers with allergies”
“Substandard quality”
“he just didn't like the flavour”
Tilly and Ted Dog Food return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tilly and Ted Dog Food questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
