Tilly and Ted Dog Food
FailThe top 5 brands take 95% of clicks, so Tilly and Ted Dog Food is a Fail.
- Flapen Score
- 42 / 100Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 5042
- Market size
- £79K/yr102K searches / yr
- 90-day growth
- -16.5%search demand this quarter
- Competition
- 52%top-5 click share · 8 brands · 136 sellers
Flapen Score
Tilly and Ted Dog Food against its category
The dotted line is the Pet Supplies average. Past it, Tilly and Ted Dog Food is stronger. Inside it, weaker.
Market
The Tilly and Ted Dog Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tilly and Ted Dog Food 102K times last year and spent an estimated £79K. The top 5 brands take 95% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
7.1% of searches ended in a purchase last week.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- -16.5%
- Conversion, latest week
- 7.1%
- Market size, estimated
- £79Ka year
- Top search term
- amazon dog food49K searches a year
02 · Price
A sale here is worth £10.72.
Listings sell for £10.72 on average, from £2.11 to £22.10. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.72 that is £1K to £3K a year per listing.
- Average price
- £10.72under the $15 to $100 sweet spot
- Price range
- £2.11–£22.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #11 within Food. It carries 2,920 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #11in Food
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,920per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Tilly and Ted Dog Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Complete Wet Food for Adult Dogs Meat Selection in Gravy 4.8 kg (48 pouches of 100g)
- Price
- £9.91
- Rating
- 4.5/5
- Reviews
- 6,219
- Age
- 3y ago

by Amazon Complete Food for Adult Dogs Meat Selection in Jelly 1.2 kg (12 Packs of 100g)
- Price
- £2.11
- Rating
- 4.6/5
- Reviews
- 494
- Age
- 9mo ago

by Amazon - Complete Dry Dog Food for Adult Dogs Rich in Lamb and Rice 1 Pack of 5kg
- Price
- £5.64
- Rating
- 4.3/5
- Reviews
- 4,284
- Age
- 5y ago

by Amazon Complete Wet Food for Adult Dogs Meat Selection In Jelly 4.8 kg (48 pouches of 100g)
- Price
- £9.81
- Rating
- 4.6/5
- Reviews
- 2,629
- Age
- 4y ago

by Amazon Wet Dog Food Paté Mixed 300g Pack of 20
- Price
- £12.83
- Rating
- 4.5/5
- Reviews
- 2,177
- Age
- 5y ago
Trending
90-day click momentum
by Amazon Complete Food for Adult Dogs Meat Selection in Jelly 1.2 kg (12 Packs of 100g)
- Price
- £2.11
- Rating
- 4.6/5
- Reviews
- 494
- Age
- 9mo ago

COOKHOUSE 100% Natural & Complete Luxury Wet Dog Food - 15 x 100g - Chicken Breast with Vegetables & Rice - Fillets in Jelly
- Price
- £11.24
- Rating
- 4.5/5
- Reviews
- 309
- Age
- 1y ago

by Amazon Wet Dog Food Beef Chunks in Gravy 6x1.24kg
- Price
- £10.36
- Rating
- 4.2/5
- Reviews
- 879
- Age
- 1y ago

by Amazon - Complete Dry Dog Food for Adult Dogs Rich in Beef with Peas 1 Pack of 20kg
- Price
- £21.88
- Rating
- 4.4/5
- Reviews
- 3,965
- Age
- 8y ago

Pooch & Mutt - Variety Pack Complete Wet Dog Food 12x375g
- Price
- £17.02
- Rating
- 4.5/5
- Reviews
- 1,424
- Age
- 12y ago
Newest
by launch date
by Amazon Complete Food for Adult Dogs Meat Selection in Jelly 1.2 kg (12 Packs of 100g)
- Price
- £2.11
- Rating
- 4.6/5
- Reviews
- 494
- Age
- 9mo ago

by Amazon Complete Wet Food for Senior Dogs Meaty Selection In Jelly 4.8 kg (48 pouches of 100g)
- Price
- £10.68
- Rating
- 4.6/5
- Reviews
- 408
- Age
- 1y ago

by Amazon Wet Dog Food Beef Chunks in Gravy 6x1.24kg
- Price
- £10.36
- Rating
- 4.2/5
- Reviews
- 879
- Age
- 1y ago

COOKHOUSE 100% Natural & Complete Luxury Wet Dog Food - 15 x 100g - Chicken Breast with Vegetables & Rice - Fillets in Jelly
- Price
- £11.24
- Rating
- 4.5/5
- Reviews
- 309
- Age
- 1y ago

by Amazon Complete Wet Food for Adult Dogs Meat Selection in Gravy 4.8 kg (48 pouches of 100g)
- Price
- £9.91
- Rating
- 4.5/5
- Reviews
- 6,219
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
136
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
3%
- by Amazon79%
- HARRINGTONS7%
- Naturediet3%
- Pooch & Mutt3%
- Winalot3%
- Lily's Kitchen2%
- Open — no brand owns it (2 brands, 3%)
Demand
Tilly and Ted Dog Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.6× · 10 of 12 months tracked
Search terms
Top Tilly and Ted Dog Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- amazon dog food49K/yr
- butternut box fresh dog food27K/yr
- dog food amazon7K/yr
- amazon dog food pouches5K/yr
- wainwrights wet dog food trays2K/yr
- wainwrights dog food wet3K/yr
- tilly and ted dog food8K/yr
Reviews and returns
What reviews say buyers love and hate about Tilly and Ted Dog Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The smell is of rotten fish
the smell was rancid
Bad smell
all of sudden theyve developed diarrhea
my dog has been quite ill since feeding this sickness
Upset stomach
My dog suffers with allergies
she was sick
as my dog has got older he developed an intolerance to it
Substandard quality
Cheap rubbish
Poor quality product
he just didn't like the flavour
Neither dog would eat any of the flavours so it was a waste of money for me
I hear of some reviews saying they only got 2 flavours and not 3 and Ive used 2 boxes now and both had the advertised 3 flavours
Love
Dog loves it
Dogs enjoy it
Dogs are happy
Cheaper than stores
Fair price
Great value for money
Excellent product
the quality seems mostly consistent
Great variety for great value
My dogs love this food
Dog loves this food
Great food
Doesnt stink like normal food
It smells so fresh - she was into the packaging as soon as I started to open the pack
Smells great too
Return
0.1% Return rate 25% Fixable by listing
all of sudden theyve developed diarrhea
my dog has been quite ill since feeding this sickness
Upset stomach
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tilly and Ted Dog Food questions
Answered from the same tracked data.









