tilly and ted dog food
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.72avg listing price — sweet spot $15–$100
Review moat
Okay2,920.16avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.11–£22.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£79K£79K/yr · 102K searches
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tilly and ted dog food is a £79K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
tilly and ted dog food market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £64K–£86K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 1.4%
- Avg brand age
- 78 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
136
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
3%
- by Amazon79%
- HARRINGTONS7%
- Naturediet3%
- Pooch & Mutt3%
- Winalot3%
- Lily's Kitchen2%
- Open — no brand owns it (2 brands, 3%)
Demand
Weekly Amazon search volume, last 43 weeks — -16.5% search growth over the last 90 days.Top tilly and ted dog food search terms
- amazon dog food49K/yr
- butternut box fresh dog food27K/yr
- dog food amazon7K/yr
- amazon dog food pouches5K/yr
- wainwrights wet dog food trays2K/yr
- wainwrights dog food wet3K/yr
- tilly and ted dog food8K/yr
Top tilly and ted dog food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Complete Wet Food for Adult Dogs Meat Selection in Gravy 4.8 kg (48 pouches of 100g)
by Amazon£9.914.5★6,219 rev
by Amazon Complete Food for Adult Dogs Meat Selection in Jelly 1.2 kg (12 Packs of 100g)
by Amazon£2.114.6★494 rev
by Amazon - Complete Dry Dog Food for Adult Dogs Rich in Lamb and Rice 1 Pack of 5kg
by Amazon£5.644.3★4,284 rev
by Amazon Complete Wet Food for Adult Dogs Meat Selection In Jelly 4.8 kg (48 pouches of 100g)
by Amazon£9.814.6★2,629 rev
by Amazon Wet Dog Food Paté Mixed 300g Pack of 20
by Amazon£12.834.5★2,177 rev
Newest
by launch dateby Amazon Complete Food for Adult Dogs Meat Selection in Jelly 1.2 kg (12 Packs of 100g)
by Amazon£2.11494 rev
by Amazon Complete Wet Food for Senior Dogs Meaty Selection In Jelly 4.8 kg (48 pouches of 100g)
Amazon£10.68408 rev
by Amazon Wet Dog Food Beef Chunks in Gravy 6x1.24kg
by Amazon£10.36879 rev
COOKHOUSE 100% Natural & Complete Luxury Wet Dog Food - 15 x 100g - Chicken Breast with Vegetables & Rice - Fillets in Jelly
COOKHOUSE£11.24309 rev
by Amazon Complete Wet Food for Adult Dogs Meat Selection in Gravy 4.8 kg (48 pouches of 100g)
by Amazon£9.916,219 rev
Trending
90-day click momentumby Amazon Complete Food for Adult Dogs Meat Selection in Jelly 1.2 kg (12 Packs of 100g)
by Amazon£2.114.6★
COOKHOUSE 100% Natural & Complete Luxury Wet Dog Food - 15 x 100g - Chicken Breast with Vegetables & Rice - Fillets in Jelly
COOKHOUSE£11.244.5★
by Amazon Wet Dog Food Beef Chunks in Gravy 6x1.24kg
by Amazon£10.364.2★
by Amazon - Complete Dry Dog Food for Adult Dogs Rich in Beef with Peas 1 Pack of 20kg
by Amazon£21.884.4★
Pooch & Mutt - Variety Pack Complete Wet Dog Food 12x375g
Pooch & Mutt£17.024.5★
What buyers say about tilly and ted dog food
What buyers praise and complain about, mined from review topics.What buyers love
“Dog loves it”
“Cheaper than stores”
“Excellent product”
“My dogs love this food”
“Doesnt stink like normal food”
“easy to use”
“enjoys a variety of flavours”
“As advertised and value for money”
“Excellent sized bag as well”
“Dogs enjoyed”
What buyers complain about
“The smell is of rotten fish”
“all of sudden theyve developed diarrhea”
“My dog suffers with allergies”
“Substandard quality”
“he just didn't like the flavour”
“fresh salmon no I am not joking all my fault for spoiling her”
“Contaminated”
“The kibble is quite big”
“The thing I'm not so keen on is it goes up in price everytime I buyit”
“Changed opening, now difficult to close”
Top return reasons
Common questions
- Is tilly and ted dog food profitable to sell on Amazon United Kingdom?
- The niche generates £79K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the tilly and ted dog food niche?
- 8 brands and 136 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in tilly and ted dog food?
- Top complaints mined from reviews: Smell, Indigestion, Allergies. The return rate is 0.1%.
- What does it cost to enter the tilly and ted dog food niche?
- Listings span £2.11–£22.10; the average listing price is £10.72 (sweet spot $15–$100). The average incumbent carries 2,920 reviews — the moat a new listing must climb.