thundershirt for dogs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£17.28avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good£9.92–£27.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad9,150.8avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.3%return rate — above 5% kills the launch gate
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£11K£11K/yr · 80K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, thundershirt for dogs is a £11K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 26/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
thundershirt for dogs market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £26K–£35K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 35 months
- Avg seller age
- 206 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Thundershirt64%
- IECOii21%
- Mint7%
- Yanmucy5%
- PAWIVID2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 39 weeks — -20.2% search growth over the last 90 days.Top thundershirt for dogs search terms
- thundershirt for dogs14K/yr
- dog anxiety vest11K/yr
- thunder shirt for dogs uk5K/yr
- thundershirt for dogs uk6K/yr
- thunder jackets for dogs uk11K/yr
- anxiety coats for dogs5K/yr
- thundershirt4K/yr
- dog thunder jacket6K/yr
- thunder shirts for dogs6K/yr
- thunder vest for anxious dogs4K/yr
Top thundershirt for dogs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ThunderShirt for Dogs | Dog Calming Jacket | Thunder Shirts for Dogs Medium | Dog Anxiety Jacket | Instant Natural Relief for Storms Fireworks & Separation | Calming Vest | 5 Sizes Grey
Thundershirt£24.294.2★44,056 rev
ThunderShirt for Dogs Dog Calming Jacket Thunder Shirt Large Anxiety Coats for Dogs Instant Natural Relief for Storms Fireworks & Separation Calming Vest 5 Sizes Grey
Thundershirt£21.324.2★44,056 rev
ThunderShirt for Dogs Small Calming Jacket for Dogs Dog Anxiety Jacket Instant Natural Relief for Storms Fireworks & Separation Calming Vest 5 Sizes Grey
Thundershirt£25.094.2★44,056 rev
IECOii Dog Anxiety Vest Comfy Pet Calming Jacket Adjustable Relief Coat for Dog Anti-Anxiety Jacket for storm Firework Separation Travel Vet Visit Pet Calming Shirt Keep Doggy Calm Purple XS
IECOii£14.774.2★122 rev
IECOii Dog Anxiety Vest Comfy Pet Calming Jacket Adjustable Relief Coat for Dog Anti-Anxiety Jacket for storm Firework Separation Travel Vet Visit Pet Calming Shirt Keep Doggy Calm Blue XS
IECOii£15.034.2★122 rev
Newest
by launch date
IECOii Dog Anxiety Calming Hoodie Breathable Dog Anxiety Jacket Vest Coat for Thunderstorms Fireworks Vet Visits Separation Adjustable Dog Hoodies for Noise Block & Ear Protection Recovery RoseRed XS
IECOii£14.404 rev
IECOii Dog Calming Suit with Magic Tape Closure Adjustable Anti-Anxiety Vest for Travel Firework Separation Stress Lightweight Calming Onesie for Surgery Recovery Shedding Control & Skin Protection XL
IECOii£20.4619 rev
IECOii Dog Anxiety Vest Comfy Dogs Calming Jacket Adjustable Relief Coat for Dog Anti-Anxiety Pet Jacket for storm Firework Separation Travel Vet Visits Pet Calming Shirt Keep Dogs Calm Grey L
IECOii£20.05122 rev
IECOii Dog Anxiety Vest Comfy Pet Calming Jacket Adjustable Relief Coat for Dog Anti-Anxiety Jacket for storm Firework Separation Travel Vet Visit Pet Calming Shirt Keep Doggy Calm Purple XS
IECOii£14.77122 rev
IECOii Dog Anxiety Vest Comfy Pet Calming Jacket Adjustable Relief Coat for Dog Anti-Anxiety Jacket for storm Firework Separation Travel Vet Visit Pet Calming Shirt Keep Doggy Calm Blue XS
IECOii£15.03122 rev
Trending
90-day click momentumIECOii Dog Anxiety Calming Hoodie Breathable Dog Anxiety Jacket Vest Coat for Thunderstorms Fireworks Vet Visits Separation Adjustable Dog Hoodies for Noise Block & Ear Protection Recovery RoseRed XS
IECOii£14.404.8★
IECOii Dog Calming Suit with Magic Tape Closure Adjustable Anti-Anxiety Vest for Travel Firework Separation Stress Lightweight Calming Onesie for Surgery Recovery Shedding Control & Skin Protection XL
IECOii£20.463.9★
Thundershirt Polo M Blue
Thundershirt£15.104.1★
IECOii Dog Anxiety Vest Comfy Pet Calming Jacket Adjustable Relief Coat for Dog Anti-Anxiety Jacket for storm Firework Separation Travel Vet Visit Pet Calming Shirt Keep Doggy Calm Purple XS
IECOii£14.774.2★
IECOii Dog Anxiety Vest Comfy Pet Calming Jacket Adjustable Relief Coat for Dog Anti-Anxiety Jacket for storm Firework Separation Travel Vet Visit Pet Calming Shirt Keep Doggy Calm Blue XS
IECOii£15.034.2★
What buyers say about thundershirt for dogs
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Size true to measurement”
What buyers complain about
“Expensive for something that did not work”
“The size should fit. The size is very very small”
“Not robust enough for the job”
“Started falling apart after a few weeks”
Top return reasons
Common questions
- Is thundershirt for dogs profitable to sell on Amazon United Kingdom?
- The niche generates £11K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Skip it (26/100).
- How competitive is the thundershirt for dogs niche?
- 5 brands and 16 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in thundershirt for dogs?
- Top complaints mined from reviews: Value For Money, Size-Overall, Strength. The return rate is 7.3% — above our launch gate.
- What does it cost to enter the thundershirt for dogs niche?
- Listings span £9.92–£27.56; the average listing price is £17.28 (sweet spot $15–$100). The average incumbent carries 9,151 reviews — the moat a new listing must climb.