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Thundershirt for Dogs

Fail

The top 5 brands take 100% of clicks, so Thundershirt for Dogs is a Fail.

Flapen Score
26
26 / 100
Ranks 866 of 875 Pet Supplies niches · −24 vs the category median of 50
Market size
£11K/yr80K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
71%top-5 click share · 5 brands · 16 sellers

Flapen Score

Thundershirt for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Thundershirt for Dogs is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thundershirt for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thundershirt for Dogs 80K times last year and spent an estimated £11K. All 5 brands take every click. Flapen scores it 26 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
0.8%
Market size, estimated
£11Ka year
Top search term
thundershirt for dogs14K searches a year

02 · Price

A sale here is worth £17.28.

Listings sell for £17.28 on average, from £9.92 to £27.56. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.28 that is £0 to £2K a year per listing.

Average price
£17.28inside the $15 to $100 sweet spot
Price range
£9.92–£27.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
7.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Clothing & Accessories. It carries 9,151 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Clothing & Accessories
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,151per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Thundershirt for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Thundershirt64%
  • IECOii21%
  • Mint7%
  • Yanmucy5%
  • PAWIVID2%
  • Open — no brand owns it (0%)

Demand

Thundershirt for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 9.0× · 9 of 12 months tracked

Search terms

Top Thundershirt for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thundershirt for dogs14K/yr
  • dog anxiety vest11K/yr
  • thunder shirt for dogs uk5K/yr
  • thundershirt for dogs uk6K/yr
  • thunder jackets for dogs uk11K/yr
  • anxiety coats for dogs5K/yr
  • thundershirt4K/yr
  • dog thunder jacket6K/yr
  • thunder shirts for dogs6K/yr
  • thunder vest for anxious dogs4K/yr

Reviews and returns

What reviews say buyers love and hate about Thundershirt for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%−0.51

Expensive for something that did not work

A waste of money that I actually couldn't afford

Size-Overall25%+2.45

The size should fit. The size is very very small

Strength13%−0.10

Not robust enough for the job

Durability13%−0.10

Started falling apart after a few weeks

Love

Quality-Overall67%+2.45

Good quality

Great product

Size-Overall33%+2.45

Size true to measurement

Return

7.3% Return rate 96% Fixable by listing

Size-Overall96%██▇███

The size should fit. The size is very very small

Stitch/Finish/Polish2%▁▁█▁▁▁
Quality-Overall2%▁▁█▁▁▁
Unsustainable Design1%▁▁█▁▁▁

FAQ

Common Thundershirt for Dogs questions

Answered from the same tracked data.